Finding Genius Podcast

In today's episode, we explore the science and potential health applications of red and infrared light therapy with Dr. Carl Rothschild, chiropractor, researcher, and founder of Trifecta Light Technologies.
 After beginning his chiropractic practice in 1979, Dr. Rothschild developed a deep interest in non-invasive approaches to healing, eventually leading him into decades of research and development focused on LED red and infrared light technology. He joins us now to explain how different wavelengths of light interact with the body and why this technology has attracted growing interest in health, recovery, and wellness…
 Click play to find out: 
●       How red and infrared light therapy works.
●       The role of different infrared wavelengths and how they interact with the body's cells and mitochondria.
●       The potential applications of light therapy for tissue repair, skin health, and recovery.
●       How red and infrared light may influence fat metabolism and what role it could play in weight management.
●       The use of full-body LED light beds and ways people are incorporating light therapy into their wellness routines.
 Dr. Carl Rothschild is a chiropractor, researcher, and founder of Trifecta Light Technologies, a company focused on LED red and infrared light technology. Since beginning his chiropractic practice, he has explored a range of therapeutic approaches and developed LED products for multiple companies. His research eventually centered on the applications of infrared and red light, leading to the development of specialized light therapy technology and a continued focus on its potential uses in health and recovery.
 Connect with Dr. Rothschild:
 Trifecta Light Technologies
 Buy Illuminated Healing: Unraveling The Mysteries Of Light Therapy

In this episode, we dive into the world of AI and how it's changing human creativity and marketing with Jon Benson. As a copywriter, entrepreneur, and early adopter of artificial intelligence, Jon has spent decades exploring how new technologies can make marketing more effective – all without losing the human insight that makes great ideas connect…
Hit play to explore: 
●       The strengths and weaknesses of AI output.
●       The ways copywriting and AI interact with each other.
●       Why human creativity still matters in an AI-driven world.
●       How AI can learn and reproduce elements of a person's voice and thinking.
 Jon first made his mark as a pioneer of the Video Sales Letter (VSL) and went on to build copywriting systems used across the direct-response marketing world. He later became an early adopter of AI in marketing, eventually founding BNSN.AI, a platform focused on customer research, sales copy, funnels, and content creation.
 For Jon, the real opportunity isn't simply getting AI to produce more content faster. It's learning how to use these systems to extend human expertise, creativity, and perspective without making everything sound the same. Listen now to hear his insights into copywriting, creativity, artificial intelligence, and how human and machine-generated work continues to evolve!
 Connect with Jon: 
Personal Website
 BNSN.AI
 LinkedIn

In this episode, Stephen Baker joins us to discuss the neuroscience and psychology of pressure — and why knowing what to do isn't always enough when the stakes are high. A former courtroom lawyer and professional poker player turned high-performance and mindset coach, Stephen has spent years studying what allows people to stay focused, make better decisions, and perform consistently under stress.
 This conversation covers: 
●       Why pressure can trigger automatic fear and anxiety responses.
●       How Stephen's work as a lawyer informed his current worldview.
●       How subconscious patterns influence performance.
●       The importance of separating self-worth from outcomes.
●       How hypnotherapy can help change deeply ingrained responses.
 Stephen's understanding of pressure comes from both direct experience and in-depth study. His career has taken him from high-stakes courtroom advocacy to professional poker, where emotional control and decision-making can determine the outcome in seconds. Those experiences eventually led him toward hypnotherapy, flow psychology, and performance coaching.
 Today, Stephen works with athletes, traders, entrepreneurs, and other high performers to identify the mental patterns that can interfere with execution. His approach focuses on closing the gap between consciously knowing the right thing to do and being able to actually do it when pressure arrives.
 Connect with Stephen:
 Website
 Instagram
 Free Newsletter
 YouTube

How can business owners implement AI in a way that actually improves productivity and delivers measurable ROI? In this episode, Kavita Ganesan joins us to discuss how leaders can move beyond AI hype and build strategies that create real business value…
 Kavita is the author of The Business Case for AI: A Leader's Guide to AI Strategies, Best Practices & Real-World Applications and the founder of Opinosis Analytics, where she helps organizations identify practical AI opportunities, modernize operations, and implement AI more effectively.
 Click play to discover: 
●       Why AI has gained so much traction in recent years despite being around for decades.
●       Why AI adoption is rising while ROI often remains low.
●       How businesses can identify high-impact AI opportunities.
●       Where companies commonly go wrong when implementing AI.
 With more than 20 years of experience in applied AI, natural language processing, and business transformation, Kavita has worked with both mid-sized companies and Fortune 500 organizations. Her approach focuses on connecting AI directly to business needs while accounting for the technical, organizational, and ethical factors that can determine whether an initiative succeeds.
 In The Business Case for AI, Kavita provides leaders with a practical framework for finding valuable use cases, preparing organizations for implementation, and evaluating results without requiring a technical background.
 Connect with Kavita:
 Opinosis Analytics
 The Business Case for AI
 Personal Website

In this episode, we are joined by fellow podcaster Arash Vossoughi, host of The Seven Figure Standard Podcast and author of Transform!: Freedom Demands Personal Transformation and The World Class Wealth Mindset: Four Pillars to Building Personal Freedom.
 In this conversation, we explore why so many people know they are capable of more but still let outside circumstances shape their decisions, habits, and sense of what is possible. Arash shares his perspective on self-image, belief, and the internal shifts that can help people move from reacting to life to creating it more intentionally.
 Click play to discover: 
●       How self-image influences behavior and decision-making.
●       Why outside circumstances can keep people stuck.
●       The relationship between belief, action, and personal growth.
●       How to stop waiting for perfect conditions before moving forward.
●       Why potential is often limited more by internal patterns than ability.
 Arash is the founder of Voss Coaching Co. and has spent years helping clients strengthen their mindset, raise their standards, and pursue meaningful goals with greater clarity and discipline. Earlier in his career, he worked closely with Bob Proctor for 15 years, an experience that helped shape his approach to personal development and self-image.
 His own journey began while working in outside sales, where he felt he had reached a ceiling. After discovering Think and Grow Rich, he became increasingly focused on understanding why some people break through while others remain stuck in the same patterns.
 Connect with Arash:
 Voss Coaching Co.
 The Seven Figure Standard Podcast
 Facebook
 Instagram