30 Minutes to President's Club | No-Nonsense Sales
Armand Farrokh & Nick Cegelski

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- Kayde Givens has planned 16+ sales and revenue kickoffs. She shares her complete blueprint for designing an event that builds culture, teaches new behaviors, celebrates the team, and gets reps ready to start the year strong.
🎯 Build your kickoff around five goals instead of turning it into two days of nonstop training
🗓️ Structure general sessions, breakouts, QBRs, panels, and celebrations to keep reps engaged
⏰ Plan the venue, agenda, communications, rehearsals, and production months before kickoff.
You’re one step closer to President’s Club!:
✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/course/team-training
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - We’re going all-in on social selling this October. Here’s what we’ve got coming up as we lead into the launch of our new course with Samantha McKenna, plus how to join the live launch event and check out the course.
The Social Selling Masterclass (LIVE EVENT): https://www.30mpc.com/episodes/the-social-selling-masterclass
You’re one step closer to President’s Club!:
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - JD Miller breaks down how to choose the right theme, structure the agenda, run better breakout sessions, and carry the momentum into the rest of the year.
🎯 Build your SKO theme around the business priority you want sellers remembering all year, not just the city or venue.⏱️ Treat every minute like it costs money by tightening sessions, changing formats, and protecting seller attention.🏆 Plan the follow-up before kickoff ends so the training, recognition, and energy actually carry into the field.
✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/course/team-training
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - Jen Allen-Knuth has spoken at more than 150 sales kickoffs and surveyed 110,000 sellers on what actually makes an SKO worth attending. She shares nine ideas for making your next kickoff more educational, memorable, and useful for the team.
🎯 Replace happy-customer panels with lost-deal conversations that show sellers where deals actually broke down.
🤝 Create more opportunities for sellers to understand buyers, solve real company problems together, and build relationships across functions.
🎉 Build in white space, fun, volunteering, and personal perks so the kickoff feels memorable instead of like three straight days of PowerPoint.
You’re one step closer to President’s Club!:
✅ 30MPC’s Ultimate SKO Planning Document: https://www.30mpc.com/course/team-training
🏋 30MPC Training: https://www.30mpc.com/course/team-training
🛠 Weekly Newsletter: https://hubs.li/Q02NJQ8p0
📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube - Sam Nelson breaks down how elite SDR leaders hire, onboard, and motivate reps to build consistently high-performing teams. Learn the interview signals that predict top performers, how to structure a 90-day SDR ramp, and the incentives that actually keep reps motivated.
🏆 Hire for proven competitiveness: Look for candidates who have done hard things, achieved at a high level, and genuinely want a career in sales.
📞 Simplify SDR onboarding: Start with one product, one persona, and one week of training before getting reps into live execution and using their questions to improve your program.
🔥 Stack different motivators: Combine public recognition, smart SPIFFs, executive shoutouts, unique rewards, and travel opportunities to keep competitive reps engaged.
You're one step closer to President's Club!
🚀 The SDR Leader Pack: https://hubs.li/Q04nGgrk0
🏋 30MPC Training
🛠 Weekly Tactical Breakdowns
📚 Things you can steal and use today
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Über 30 Minutes to President's Club | No-Nonsense Sales
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
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