30 Minutes to President's Club | No-Nonsense Sales

They almost got shut out of the deal, then closed $3.6M anyway.

Johnny Larson breaks down the full sales cycle behind a $3.6M enterprise win, from forcing his way into an RFP he wasn’t invited to, to running a 50-person demo, to surviving a brutal pricing negotiation that nearly killed the deal.

This is a real, unfiltered look at how enterprise deals actually get done at the highest level.You’ll learn how to sell your way into closed doors, manage massive buying committees, control complex evaluations, and negotiate when the deal gets ripped out from under you.

These Courses Will Get You to President’s Club :

Cold Call Course: https://bit.ly/4jqQ4w2

Cold Email Course: http://bit.ly/44K6jy3

Discovery Course: https://bit.ly/4cQYaM8

Exec Selling Course: https://bit.ly/4lCtJh7

Leadership Course: https://bit.ly/4o8KtMT

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Free Toolkits – http://bit.ly/4nZwvO5

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The Perfect Outbound Sequence Template

Keenan (author of Gap Selling) breaks down a step-by-step framework for prospecting that actually gets responses, focused on leading with problems—not products. Learn how to create intrigue and interest in your outreach, diagnose real buyer pain using problem → root cause → impact, and structure cold emails and calls that force prospects to reflect instead of ignore. If your outreach is getting ghosted, this is the playbook to fix it.

🎙️ ACTIONABLE TAKEAWAYS:


Lead with the problem, not your product: If you can’t clearly articulate the exact problem your buyer is experiencing right now, your outreach will get ignored—every time.


Create intrigue → then interest (two sales): First, make them stop (“this might be me”), then make them care enough to respond—don’t jump straight into pitching.


Use problem → root cause → impact → CTA: Call out the problem, explain why it’s happening, show the business impact, then invite them to solve it.


Call out why they haven’t fixed it yet: The real unlock—if you can name the blockers keeping them stuck, you instantly build credibility and get them thinking.

These Courses Will Get You to President’s Club

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

📧 Cold Email Course: http://bit.ly/44K6jy3

🔮 Discovery Course: https://bit.ly/4cQYaM8

💰 Exec Selling Course: https://bit.ly/4lCtJh7

👥 Leadership Course: https://bit.ly/4o8KtMT

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

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Things you can steal and use today – https://linktr.ee/30mpc_youtube

Most sales reps try to memorize dozens of objection responses. That’s a mistake.

Just 5 objections make up roughly 74% of what you’ll hear on cold calls.

This episode breaks down those 5 objections and gives you simple, repeatable cold call scripts to handle each one without overthinking it.

The goal isn’t to close on the cold call. The goal is to earn the next step.

Master these 5 objection handling frameworks and you’ll be prepared for the majority of calls you make.

These Courses Will Get You to President’s Club:

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

📧 Cold Email Course: http://bit.ly/44K6jy3

🔮 Discovery Course: https://bit.ly/4cQYaM8

💰 Exec Selling Course: https://bit.ly/4lCtJh7

👥 Leadership Course: https://bit.ly/4o8KtMT

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:

18 Cold Call Objections and How to Handle Them

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In this episode of 30 Minutes to President’s Club, Jacob Flesher (Head of Sales at Attention) breaks down a full discovery call framework from start to finish, including how to challenge prospects without killing rapport, uncover true priorities, and run consultative sales conversations that actually convert. You’ll learn how top sellers avoid assumptions, diagnose real problems (not surface-level ones), and navigate modern objections—especially around AI—while building trust and credibility throughout the deal cycle.

🎙️ ACTIONABLE TAKEAWAYS:


Anchor your deal to real priority (not “nice-to-have”): If the problem you solve isn’t in their top 1–2 priorities, you’re wasting time—always zoom out and understand where your solution ranks.


Sell like a consultant, not a vendor: Stop thinking “how do I sell this product?” and start thinking “how do I solve this problem?”—the deal follows naturally from there.


3. Use the “slap in the face rule”: Never answer a question without understanding why it’s being asked—clarify first or risk giving the wrong answer and losing trust.


4. Don’t run self-serving discovery: Avoid checklist questions you could’ve researched beforehand—nothing kills a call faster than making the prospect feel like they’re being qualified instead of helped.

These Courses Will Get You to President’s Club:

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

📧 Cold Email Course: http://bit.ly/44K6jy3

🔮 Discovery Course: https://bit.ly/4cQYaM8

💰 Exec Selling Course: https://bit.ly/4lCtJh7

👥 Leadership Course: https://bit.ly/4o8KtMT

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:

3 Deal Blockers that Kill Pipeline - https://www.attention.com/resources/30mpc-toolkit

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Full video HERE

What happens when you give a stand-up comedian a sales script and tell him to start cold calling?

Alex Murphy sits down with his brother Andrew (a comedian in Austin) and gives him a crash course in cold calling.

The goal: sell comedy show tickets… using real B2B sales tactics.

First, Alex teaches Andrew the classic AIDA framework — Attention, Interest, Decision, Action — the same framework popularized in Glengarry Glen Ross.

But learning a framework is one thing…

Executing it live on cold calls is another.

So Andrew has one challenge:

Get 5 connects with sales leaders in Austin and try to sell tickets to his comedy show.

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These Courses Will Get You to President’s Club:

☎️ Cold Call Course: https://bit.ly/4jqQ4w2

📧 Cold Email Course: http://bit.ly/44K6jy3

🔮 Discovery Course: https://bit.ly/4cQYaM8

💰 Exec Selling Course: https://bit.ly/4lCtJh7

👥 Leadership Course: https://bit.ly/4o8KtMT

🛠️ Free Toolkits: http://bit.ly/4nZwvO5

Get More Tactics:

Join our weekly newsletter – https://hubs.li/Q02NJQ8p0

Things you can steal and use today – https://linktr.ee/30mpc_youtube