Breaking The Underdog Curse for Chiropractors

Summary The chiropractic profession seems to be under fire lately, all around the globe. Bad press, passionate politicians, and other medical practitioners have their own reasons for criticism. So, how we respond to the adversity will be what defines us. There are effective strategies for handling difficult conversations especially when they are emotionally charged. Let’s use these encounters as an opportunity for growth and connection with the people we serve. Today, Martin Harvey supplies us with communication strategies to change adverse, even unfavorable perceptions within moments. These tried and true, affirming practices go beyond logic and leave an emotional impression of understanding and trust. Both amiable and drivers will find benefit in these strategies. During this episode, Martin discusses examples of how to manage your emotions and react when approached with a difficult topic, how to create connection by asking permission before you share your beliefs, and a technique that can change people’s perceptions.  Key Takeaways: ● How to create opportunities when bad press brings you challenges. [1:50] ● Don’t go unhinged: Strategies for managing your emotions. [5:58] ● Establish credibility and connection before stating your case. [14:44] ● How to ask permission before offering your perspective. [23:10] ● Yes, and — Using your power to move a person toward a different perception. [31:23] ● Chiropractic has the potential to change the health of the world. [40:26] Learn More:

Summary How important are referrals in growing your practice? For most of us, the answer is: very important. If you live in Australia where chiropractors face restrictions such as the inability to advertise, no use of testimonials or case studies, qualified referrals can be the lifeblood of your practice. So, what are the best practices to gain the right kind of referrals without taking time away from your patient care? Today, Craig Foote share tips from The Art of Inspiring Referrals program he designed as part of his Chiropractic Flight School resource. The resource includes videos, an online library, and in-person workshops loaded with information to assist chiropractors and their staff to further their skills and grow their practices. During this episode, Craig discusses the current political environment for chiropractic in Australia, tips for inspiring current clients to become qualified referrers, and the framework for research funding and the current activities of The Spinal Research Foundation of Australia Key Takeaways: Craig describes the current restrictive state of chiropractic in Australia. [2:16] The current guidelines for chiropractors in Australia vary state by state. [12:44] Even when things are difficult, it is change that brings about growth. [16:17] Craig shares tips from his The Art of Inspiring Referrals program. [17:55] The vision and structure of Australia’s Spinal Research Foundation. [38:36]   Learn More:

Summary When your profession chooses you it is imperative you stay on course no matter what tries to slow you down. Whether it be a life-changing illness or a major setback, the will to continue on your quest will determine how clients perceive you and your ability to alter their health for the better. Today, Sabrina shares her journey of becoming a chiropractor. Her teenage years were strife with debilitating headaches until a family friend recommended a chiropractor. Within months of treatments, her pain was relieved and her new life path became clear. She would study chiropractic and serve people the way she had been served. And, later when Lyme disease threatened her vitality, how she holistically got rid of it. During this episode, Sabrina discusses her less than optimum chiropractic college experience, the speakers and students who made a lasting impact on her, the disease no one thought she would overcome, how her love of public speaking helped grow her business, and what inspired her to promote her favorite Brandi bombs. Get your free ‘6-Steps for Increasing Your Retention in a Vitalistic Model’ download from ! Key Takeaways: Sabrina suffered for years with chronic headaches until a chiropractic experience changed her life. [1:29] Even though the subject matter was lacking, Sabrina found inspiration in guest speakers and in other students during her years in chiropractic college. [7:07] After two associate positions, Sabrina opened her current practice and beat the pavement by public speaking and offering free health classes to get clients. [17:28] How to tap into your client’s network to gain new clients. [22:16] How Sabrina rid herself of Lyme disease through natural healthcare practices. [27:21] What motivated Sabrina to help compile Brandi’s Facebook posts into the book, Sipping Brandi . [45:09] Learn More:

Are you making an impact in other people’s lives? The impact you make is your value. And, promoting your value should be an integral part of marketing and branding strategy. When you promote your value clients don’t feel as if you are selling to them, they see you as solving their problems. Isn’t it nice to feel valued by clients for the work you do? Today, I have an amazing underdog story to share with you. Steve Sims joins me on the podcast to discuss his journey from an unsatisfied bricklayer to completely content world-class concierge. He is the Founder of Bluefish, a company that is known for getting the affluent whatever they want whenever they want it.     During this episode, Steve shares how he helps people do the impossible, how he created his own business without realizing it, and his advice for growing a business. Get your free ‘6-Steps for Increasing Your Retention in a Vitalistic Model’ download from ! Key Takeaways: ● Steve describes his journey of never accepting something that brought him discomfort. [1:52] ● How Steve became ‘The Man that Can’ with his own concierge company. [9:10] ● Steve wrote Bluefishing: The Art of Making Things Happen to help entrepreneurs get out of their own way. [14:31] ● The best sales technique is to solve, not sell.[20:31] ● How to connect with the clients you want. [30:30] Learn More: Text ‘SIMS’ to 345345 to connect with Steve

What do you think of when you hear the word rigid? As a Chiropractor, you probably visualize the adjustments necessary to bring someone into alignment. But what if the inflexibility, the rigidity exists in the mind? We move past barriers by setting a discipline. Then, we are able to create space for ourselves and explore our creativity, create new habits, and live in flow. What rituals have you settled into that no longer serve you or your practice? Today, my wife, Brandi MacDonald rejoins the podcast. Brandi is a speaker, author, and coach. Her soon to be released book, Sipping Brandi, is a collection of her Facebook posts and blogs written for Chiropractors and their staff. She helps Chiropractors to break free of what is blocking their personal growth and the growth of their practice.   During this episode, Brandi and I share the highlights from the Shift Unplugged Phoenix, details about the upcoming Shift Unplugged in the Gold Coast, the Sipping Brandi book launch, and our take on the obstacles to overcome from the book, Flow . Key Takeaways: Highlights from Shift Unplugged in Phoenix: Making connections with like-minded people, sourcing wisdom, and support for Chiropractors. [1:08] Tips on how to create a space for creativity by setting disciplines. [7:59] Reviewing the Three Veils to Overcome from Mihaly Csikszentmihalyi’s book, Flow: The Psychology of Optimal Experience . [14:32] What Chiropractors can expect from the upcoming Shift Unplugged in the Gold Coast, Australia. [28:55] Sipping Brandi is a compilation of Brandi’s Facebook posts and blogs designed for neurologically-focused Chiropractors and their staff. [32:21] Learn More: