CRAFTED

For years, the “Mr. Potato Head” theory of drinks was accepted by bartenders to create new cocktails and memorize recipes. But until the release of Cocktail Theory, by Dr. Kevin Petersen, no one had taken the time to prove it, and now, Cocktail Theory is reshaping how bartenders are designing drinks. Today, Eli talks with Kevin about his diverse background and how it informs cocktail creation; the Mr. Potato Head theory of cocktails; the core concepts of the book; and much more.
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Zerno is one of the hottest brands in the world of specialty coffee, and for good reasons. So Jonathan recently met up with Zerno’s founder, Vel Genov, at their brand-new manufacturing center in Chicago, and today, you’ll get to hear their follow-up conversation, where they discuss what led Vel to design & manufacture coffee grinders in Chicago; Vel’s obsession with quality, functionality, and aesthetics (rather than price); burr sizes and why they matter; product design, iteration, and manufacturing; comparisons between the Zerno Z1 and the new Z2; and more.
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Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
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While the overall category of craft beer is currently experiencing a decline, the Burlington, Vermont craft beer maker, Zero Gravity Beer, is thriving. How? To find out, Eli talked with Zero Gravity’s Christopher Costello about the keys to Zero Gravity Beers’ success; what has evolved and what’s stayed the same for them over these 20 years; the current state of New England brewing; and more.
We Want to Hear from You!
Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
RELATED LINKS:
Blister Craft Collective
Become a BLISTER+ Member
Zero Gravity Beer
Zero Gravity Community
TOPICS & TIMES:
Zero Gravity Background (1:50)
Farm House Model (11:52)
Production Facility (14:22)
Adapting to High Growth (19:26)
State of the Union: East Coast Beer (25:04)
Terroir & Beer (30:34)
3rd Place Space & Community (34:44)
The Hummingbird Logo & ‘Listers’ (38:33)
Caribbean Beer Dinner (41:06)
The N/A Category (44:12)
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Blister Cinematic
Bikes & Big Ideas
GEAR:30
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Few craft categories have experienced the meteoric rise of ‘functional beverages,’ and specifically, THC-infused drinks. But despite their popularity, what goes into making these drinks remains a secret, and not all THC-beverages are created equal.
So today, Eli talks with Fabric founder, Tom Eddleston, about what goes into crafting functional beverages with real intention. From cannabinoids to flavor-profile development, this conversation demystifies a category that is shrouded in misinformation.
We Want to Hear from You!
Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
RELATED LINKS:
Blister Craft Collective
Become a BLISTER+ Member
Fabric
Fabric Blog
Fabric x POW
Farm Bill Brief
BLISTER NEWSLETTER:
Get It & Our Weekly Gear Giveaways
TOPICS & TIMES:
An Introduction To Colorado Sober (2:17)
History of Fabric (6:43)
Definitions and Offerings (11:30)
Ingredients (24:53)
The Importance of Education First (32:02)
Mental Health Advocacy (37:48)
Mental Health & the Outdoors (42:38)
Market Viability and Restrictions (45:36)
Lobbying Efforts for Regulation (54:31)
Cultural Significance of Inebriation (58:42)
Zebra Striping (1:02:49)
Distribution (1:05:40)
Get Involved (1:10:03)
SEE OUR OTHER PODCASTS:
Blister Cinematic
Bikes & Big Ideas
GEAR:30
Blister Podcast

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Jonathan talks with Blister managing editor Luke Koppa, reviewer Paul Forward, and our bike editor, David Golay, about the craft categories that most captivated them this past year, and some of the categories they are most curious about heading into 2026.
We Want to Hear from You!
Have a topic, craft category, or craft company you’d like to see us cover? Email us here to share those or any other thoughts you have about CRAFTED.
RELATED LINKS:
Blister Craft Collective
Become a BLISTER+ Member
Heaven 11
BLISTER NEWSLETTER:
Get It & Our Weekly Gear Giveaways
TOPICS & TIMES:
Luke Koppa (3:40)
Paul Forward (18:45)
David Golay (45:17)
SEE OUR OTHER PODCASTS:
Blister Cinematic
Bikes & Big Ideas
GEAR:30
Blister Podcast
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