The Gstaad Guy Podcast

The Gstaad Guy sits down with Greg Chait, founder of The Elder Statesman, to trace the unconventional path from throwing parties and collecting blankets to building one of fashion’s most distinctive luxury brands. Greg shares the origin story behind receiving his first cashmere blanket, discovering the power of yarn, and why leading with intuition, not trends, became the foundation of his creative philosophy. From early exposure to fashion to stumbling upon the identity that would define his brand, he reflects on living many lives before finding the one that felt right.
The conversation explores colour theory, self-expression, and becoming the first to put tie dye on cashmere, a move that reshaped perceptions of luxury as something playful, cosy, and deeply personal. Greg breaks down the evolution from blankets to ready-to-wear knitwear, expanding into womenswear, designing retail experiences, and building a brand with soul. They discuss value alignment, creative collaborations, customers turned partners, and the balance between being an artist and an operator. Along the way, Greg opens up about empathy, therapy, emotional overload, and how becoming a father reshaped his perspective on leadership and life.
Filmed at Casa Cipriani New York’s Premier River View Suite.

Chapters:
(00:00) Intro ✨
(00:40) Colton 👤✨
(01:26) Positive Luxury 🌿💎
(02:25) The Origin Story 📖✨
(03:50) First Exposure To Fashion 👗✨
(04:31) Discovering Number Nine 🔍9️⃣
(05:50) Being Gifted The First Cashmere Blanket 🎁🧣
(07:26) “It’s All About The Yarn” 🧶🎯
(08:23) Colour & Expression 🎨💬
(08:36) Close To Loro Piana 🤝🏻💎
(09:44) The Beauty In Imperfection 🌸⚡
(10:25) From Blankets To Ready-To-Wear Knitwear 🧣➡️👕
(12:42) Maxfield LA 🏙️🛍️
(18:45) Figuring Out The Right Path 🧭✨
(24:04) Value Alignment 🤝🏻🤝🎯
(25:31) Expanding Into Womenswear 👩👗
(26:32) Tie Dye On Cashmere 🌈🧣
(27:03) Stumbling Upon The Elder Statesman 🍀✨
(30:40) Designing The Retail Experience 🏬🎨
(34:20) Upcycled Teddy Bear & Home Goods 🧸♻️
(36:06) The Early Days of The Elder Statesman 🌱📖
(36:55) Building An Identity Takes Time ⏳🧬
(48:20) Behind The Name: The Elder Statesman 🔍🎩✨
(44:29) Some Things Stay Behind The Scenes 🎬🔒
(43:05) If You Know, You Know 👀🤫
(45:05) “The Brand Has Soul” ❤️✨
(46:45) Spectrum Of Collaborations 🌈🤝🏻
(47:56) Being A Creative & An Operator 🎨⚙️
(49:26) Customers Turned Partners 🤝🏻💼
(50:42) What Seems Right For The Business vs. Yourself ⚖️🧠
(54:04) The Beauty Of Being A Founder 👑🌱
(55:40) Empathy 🤍🤝🏻
(56:06) Being A Father 👨‍👧❤️
(58:03) The Next Phase Of The Brand 🚀✨
(1:00:56) Urban & Resort Customers 🏙️🏖️
(1:03:00) Playful Luxury 🎈💎
(1:05:18) There Is No Easy Path To Success 🧗‍♂️🏆
(1:07:28) We’re Emotionally Overloaded 🧠⚡
(1:09:14) Therapy 🛋️💬
(1:11:13) À La Poubelle vs. Fantastique 🗑️✨
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Gstaad Guy sits down with Will Ahmed, founder and CEO of WHOOP, to explore how understanding the human body became the foundation for one of the most influential platforms in modern health. From overcoming the stigma of medical-looking wearables to deliberately taking the tech out of the product, Will shares how solving a real physiological problem led to a system that helps people build awareness, balance, and long-term resilience.
The conversation moves through heart rate variability, the autonomic nervous system, and the interplay between parasympathetic and sympathetic activity, unpacking how sleep, recovery, strain, and consistency shape performance and longevity. Will explains how WHOOP enables an ongoing conversation with your body rather than a one-time snapshot, reframing prevention as a daily practice rather than an annual checkup. They explore the rise of longevity culture, health tracking as high status, and the growing role of AI in education, customer experience, and medical insight, alongside candid reflections on the limits of today’s healthcare system, building high-performance teams, and how continuous data can move from optimisation to life-saving impact.
Filmed in the One&Only One Za’abeel Royal Suite.

Chapters:
(00:00) Intro ✨🎙️
(01:38) The Challenge Of Building Whoop 🧗‍♂️🚀
(02:05) Taking The Tech Out Of The Wearable ⌚➖
(03:48) WHOOP Today 📈⌚
(04:28) “The Problem” ❗🧩
(07:32) The Prototype 🧪🔧
(08:31) Heart Rate Variability (HRV) ❤️📊
(11:22) Controlling Your Autonomic System 🧠🎛️
(14:32) Interpreting The Data 📊🧠
(16:10) Sleep, Recovery & Strain 😴🔋
(19:42) WHOOP Age 🎂⌚
(22:24) Daily Journal 📓🗓️
(26:01) Sleep Consistency 🌙 🔁
(27:17) “Longevity Culture” 🧬⏳
(28:42) Developing An Obsession For Health 🏃‍♂️🔥
(29:58) The Healthcare System 🏥⚙️
(31:35) Lifestyle Hacks 🛠️🌿
(34:47) Whoop As A Status Symbol ⌚💎
(37:27) Health Tracking As High Status 📈👑
(40:54) AI For Customer Experience & Data 🤖📊
(42:51) Saving Lives 🚑❤️
(44:08) Building A Robust Team 🧱👥
(46:38) Work Culture 🏢🌱
(50:30) “AI Readiness” 🤖✅
(52:26) From Ideation To Delivery 💡📦
(56:52) How Blood Pressure Monitoring Works 🩸📈
(58:48) The Next Chapter 📖➡️
(59:53) No More Annual Health Checkups 🗓️🚫
(1:00:51) The Power Of Prevention 🛡️❤️
(1:02:46) À La Poubelle vs. Fantastique 🗑️✨
(1:04:20) Replacing Or Complementing The Healthcare System 🔄🏥
(1:05:17) Mistaking Good Habits For Bad 🤔🔁
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Gstaad Guy sits down with Tinx, cultural commentator, host of “It’s Me, Tinx”, and one of the most influential voices shaping modern conversations around dating, relationships, and self-worth, to explore how humour, honesty, and intuition intersect in a digital-first world. Known for creating the satirical “Rich Mom Starter Pack” series and coining the “Rich Mom Energy” (RME) concept, Tinx reflects on how using wit and self-awareness became a way to challenge stereotypes, spark cultural dialogue, and empower women to define success on their own terms.
The conversation dives into modern relationship dynamics, the glamorisation of wealth and traditional gender roles, and why dating has become increasingly complicated. Tinx shares her perspective on what men should be, how judgement is inherently subjective by design, and the importance of alignment in love, ambition, and values. From social media’s influence on expectations to navigating fulfilment, confidence, and identity, this episode offers an unfiltered look at modern love and the art of creating a life that actually feels good to live.
Filmed at Casa Cipriani New York’s Premier River View Suite.

Chapters:
(00:00) Intro ✨
(05:29) Personal Branding 👤✨
(06:38) Tinx World 🌍💖
(08:12) Advice-based Content 💬📘
(09:32) Living A Fulfilled Life 🌱😊
(10:32) Creating A Beautiful Life For Yourself 🌸✨
(11:32) “What Men Should Be” 👨🏻🎯
(13:57) Glamourisation Of The Trophy Wife 💎👩🏻
(15:31) Inspiration Behind “À La Poubelle” 🗑️✨
(17:03) Glamourising the Wealthy 💰✨
(19:57) Gender Norms ⚖️🚻
(22:53) Relationship Dynamics 🔄❤️
(23:50) “Dating Has Gotten Difficult” 😮‍💨💔
(27:02) The Right Approach 🧭💬
(31:46) Where Men Fail ⚠️👨🏻
(33:07) “Letting Things Fizzle Out” 🔥⬇️
(36:58) “Best judgement is subjective by design” 🎭🧠
(38:38) How Does Social Media Help? 📱🤔
(39:43) What Makes A Man A Good Candidate ✅👨🏻
(42:26) From Intrigued To Interested 👀➡️❤️
(46:12) Gstaad Guy’s Dating Life 💬🍸
(47:19) How The Gstaad Guy Approaches Dating 🧭💘
(50:09) “If You Want To Make The Wrong Decision Ask Everyone” 🗣️❌
(52:00) ChatGPT 🤖💬
(53:22) The Driving Force Behind Tinx ⚡💖
(54:21) What Can Women Do More Of? 👩🏻💡
(56:07) The Environment of Where You Live 🏙️🌿
(57:42) New York 🗽✨
(59:51) Falling In Love 💘🌸
(1:02:42) Aligning With Your Partner 🎯🤝🏻
(1:03:45) The Topic Of Money In Relationships 💰❤️
(1:06:12) Knowledge Is Power 🧠⚡
(1:08:44) À La Poubelle vs. Fantastique 🗑️✨
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Gstaad Guy sits down with Ronnie Kessel, CEO of Kessel Group, and co-founder of The I.C.E. St. Moritz, to explore a life shaped by speed, discipline, and a deep-rooted passion for the automotive world. From early dreams of becoming a racing driver and competing at the highest levels of motorsport, to inheriting the responsibility of the family business, following his father’s passing, Ronnie reflects on the pivotal moments that defined both his career and his character.
The conversation dives into the transition from racing to leadership within Kessel Group, the balance between competition, dealership life, and classic cars, and why heritage matters as much as performance. Ronnie shares his perspective on how motorsport has evolved, the growing intersection of luxury and racing, and the shared values between craftsmanship in fashion and precision on the track. From obsession with perfection to lessons learned at iconic races such as the 24 Hours of Spa, this is a candid look at ambition, responsibility, and the enduring romance of cars.
Filmed in Andermatt, Switzerland.

Chapters:
(00:00) Intro ✨
(03:18) Racing 🏎️💨
(04:44) F1 & Family 🏁👨‍👩‍👦
(06:49) Sport Today 🏟️⚡
(09:03) From Racing To The Family Business 🏎️➡️🏢
(12:17) Racing, Dealership, or Vintage Cars? 🏁🚗
(13:16) I.C.E. St Moritz 🧊🚘
(14:36) Inheriting Responsibility 🧬⚖️
(17:18) Then vs. Now ⏳🔄
(19:17) C.A.R.S. 🚗📐
(19:57) Racing As A Fashion 🏎️👗
(21:13) Specialising vs. Expanding 🎯🌱
(25:43) Importance Of Classic Cars & Heritage 🚘🏛️
(27:01) What Do People Think Of Cars? 🤔🚗
(30:46) Formula 1 🏎️🏁
(34:24) 24 Hours of Spa ⏱️🏎️
(36:43) Intersection of Luxury, Motorsport & Performance 💎🏎️
(39:46) Shared Values Between Racing & Loro Piana 🤝🏻🧵
(40:51) Perfection & Obsession 🎯🔥
(43:37) Lessons Learnt 📘💡
(45:49) Advice To Younger Self 🪞💬
(50:54) Entering The Automotive World 🚪🚗
(53:14) À La Poubelle vs. Fantastique 🗑️✨
(55:18) Dream Three-Car Garage 🚗
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The Gstaad Guy sits down with Giuliano Calza, founder and creative force behind GCDS, to explore the mindset, conviction, and storytelling that shaped one of fashion’s most distinctive modern brands. From his upbringing and early dreams to moving to China and building a new life from scratch, Giuliano reflects on the moments of discomfort and discipline that fuelled his personal and creative growth.
The conversation dives into the codes of branding, the meaning behind logos, and why being a strong storyteller is essential to building something that resonates. Giuliano speaks openly about values, perspective, and the importance of surrounding yourself with the right people and environment to grow. He also touches on why fashion lost some of its fun, what luxury really means today, and why belonging matters more than status. A candid look at conviction, creativity, and what it takes to turn vision into something lasting.
Filmed at Mandarin Oriental, Milan.

Chapters:
(00:00) Intro ✨
(02:22) GCDS 👕✨
(05:23) Upbringing 👶🏻🏡
(08:18) An Unserious Generation 😜📱
(12:04) The Codes of Branding 🧬🏷️
(13:13) Being a Dreamer ☁️💭
(14:33) Moving to China ✈️🇨🇳
(19:00) A New Life 🌅✨
(20:51) I Was Given Back What Seemed Stolen 🔄💎
(24:58) What the Logo Represents 🔣✨
(28:36) Being A Successful Storyteller 📖🌟
(32:02) Same Values, Different Perspectives ⚖️👁️
(34:43) What You Look For In People Around You 🔍👥
(37:20) Discovering Giuliano Calza 🔎⭐
(39:57) Discomfort & Discipline Power Growth 🧗‍♂️🔥
(43:24) Right Mindset And Environment For Growth 🧠🌱
(44:55) Making The Most Out Of Situations 🔄💡
(47:24) Strong Conviction 💪🏻🎯
(50:27) Fashion Lost Its Fun 👗😕
(53:30) Luxury Is Something To Belong 💎🤝🏻
(55:30) À La Poubelle vs. Fantastique 🗑️✨
(1:02:01) Advice To Self 🪞💬
(1:04:48) Family Business 👨‍👩‍👧‍👦🏢
(1:05:09) Driver For Success 🚗🔥
(1:06:46) Heaven Alone Is Hell, & Hell With Friends Is Heaven 😈🤝🏻😇
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.