Special Ops

• The Slow Quiet Bleed Killing Your Business: How to Fix It Fast | Yara Golden

  Are your marketing and operations teams speaking different languages? If your marketing team is constantly over-promising while your operations team struggles to deliver, you may be facing a hidden problem that could cost your business big. The disconnect between these two departments creates inefficiency and quietly undermines your efforts to scale your business. In this episode, Yara Golden returns to discuss how marketing and operations can align to drive business success. We examine how marketing tends to operate in a creative, idea-driven environment, while the operations team excels in execution and tangible results. Understanding this difference is key to bridging the gap and ensuring that both teams are working toward the same goals. If you’re ready to align your teams and start scaling without chaos, make sure to grab our free Marketing and Ops Alignment playbook in the Visionary Vault. Don’t let disjointed teams hold you back—take action now!In This Episode:-Introduction to the marketing vs operations conflict-Why marketing and operations seem to speak different languages-Bridging the gap between brainstorming and execution -The WAVE system: commitments vs. goals-The importance of transparency and cadence-The role of masterminds and continuous learning for growth -Why adopting a growth mindset is crucial for marketers-How to handle conflicts between ops and marketers-Effective leadership strategies for conflict resolution-The role of company culture in fostering team alignment-The importance of clear communication and constructive feedback-Key takeaways and how to connect with Yara GoldenExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Yara Golden:Website: https://yaragolden.com/ Facebook: https://www.facebook.com/yaragolden Instagram: https://instagram.com/yara.golden Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru The podcast was produced by Top 10 Podcasts https://top10podcasts.com/start

  --------  

  53:01
• Stop Undervaluing Your Business: Smart Pricing Strategies with Robin Waite

  Are you charging less than you’re worth? In today’s episode, I’m hosting Robin Waite, an author, business coach, and the founder of Fearless Business, to discuss the importance of pricing for your business success. Robin breaks down the mistakes most entrepreneurs make when setting prices and how those errors can significantly hurt their profitability. You’ll learn how to avoid underpricing your services and why understanding your business’s financials is key to building a sustainable and profitable business. Robin also highlights why customer retention is just as important as acquisition when it comes to boosting your bottom line. If you’re still on the fence about raising your prices, Robin’s expert advice will give you the confidence to take action today. Don’t forget to grab a signed copy of his book, Take Your Shot (https://www.fearless.biz/), for more practical business strategies that will transform the way you think about product pricing and profitability.In This Episode:- Common pricing mistakes that businesses make- Customer retention strategies for better profit margins- How to overcome the impostor syndrome and increase prices- Pricing strategies for services versus products- Actionable steps to boost profitability and growth- Using incremental price increases for business growthApply for a Signed Copy of Robin’s book, Take Your Shot - How to Grow Your Business, Attract More Clients and Make More Money: https://www.fearless.biz/ Explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Robin Waite:Website: https://www.fearless.biz/ Instagram: https://www.instagram.com/robinmwaite/ LinkedIn: https://uk.linkedin.com/in/robinmwaiteGet in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru The podcast was produced by Top 10 Podcasts https://top10podcasts.com/start

  --------  

  28:39
• How Direct Response Marketers Can Launch Challenges to Increase Profits and Reduce Chaos

  Are you pouring money and effort into marketing challenges that just aren't converting? Your challenge structure could be the real problem. I’m joined by Mikhail Kuznetsov, an expert in high-ticket offers and challenge marketing. He reveals the hidden operational mistakes that may be quietly sabotaging your sales. Mikhail explains how to use strategic pre-challenge tactics and precise communication systems to drive massive conversion rates. He shares the exact cadence formula for successful challenges and demonstrates how orchestrating perfect harmony between marketing, ops, and customer support creates a winning pitch. Want to double your high-ticket offer conversions and maximize your profits? Tune in now and grab our free Seven-Figure Challenge Blueprint (https://specialopspodcast.com/visionary-vault) to start creating high-converting challenges for your business.In This Episode:-What makes a successful high-ticket challenge?-Why collaboration and communication across teams are critical-The importance of analyzing metrics and feedback-How to plan for conversions and ROI-The operational cadence of a successful challenge-Pricing strategy for challenges-Structuring upsells and VIP offers-Creating a winning pitch -Positioning and presenting an offer effectively-How to use bonuses to close sales-How post-challenge follow-up helps to build relationships-How to create a downsell to increase conversions-Conclusion and how to interact with MikhailGet in Touch with Mikhail Kuznetsov:Instagram: https://www.instagram.com/mvkbiz/Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

  --------  

  43:05
• Why Leaders Make Millions While Managers Stay Stuck—The Secret to Earning More

  Are your teams just getting by or thriving under true leadership? Today, I sit down with leadership expert Andy Neillie to discuss why leadership always trumps management. Andy, who has spent years working with teams around the world, shares invaluable insights on transforming managers into high-performing leaders. We explore different leadership styles, discuss the importance of being kind versus nice, and how to handle tough conversations without damaging trust. Andy's years of experience, along with the strategies he’s developed, will help you improve your leadership skills while fostering an environment of trust and growth. Tune in now if you’re ready to stop managing and start leading. Be sure to subscribe to our Visionary Vault for expert strategies on building high-performing teams and impactful leadership.In This Episode:- The difference between leadership and management- Why managers struggle to transition into leadership- How a manager's lack of leadership impacts the team- Common leadership traits that demoralize employees- The importance of trust in leadership - Balancing empathy and accountability in leadership- Creating a feedback-friendly environment- Framework for high-impact leadership conversations- Foundational skills for aspiring leaders- How leadership vision unifies teams and drives performance- Addressing high turnover and its impact on leadership- How leaders can prevent burnout in teams- Recommendations for top leadership books and resourcesResources Mentioned In the Episode:Sign up to get Andy’s eBook, The Three Imperative Leadership Conversations: https://neillieleadershipgroup.com/blog/ The Four Leadership Necessities Resource: https://neillieleadershipgroup.com/resources/leader-resources/ The Top 20 Leadership Books Blog: https://neillieleadershipgroup.com/the-top-20-leadership-books-for-2024-plus-two-essential-bonus-reads/ What Got You Here Won't Get You There By Marshall Goldsmith: https://a.co/d/eHxzVLH Atomic Habits By James Clear: https://a.co/d/0zxoKQg The Discipline of Market Leaders by Michael Treacy: https://a.co/d/68h0xxAThe Leadership Challenge by James Kouzes and Barry Posner: https://a.co/d/h8K8But Buy Back Your Time by Dan Martell: https://a.co/d/7yTQZL6 Explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Andy Neillie:Website: https://neillieleadershipgroup.com/ Facebook:

  --------  

  45:16
• You’re Losing Customers Because of This One Psychological Mistake (Fix It Now)

  Are you struggling with low conversions despite having a great product? Your messaging—not your offer—could be the real problem. In today’s episode, marketing psychology expert Nick Verge reveals the hidden psychological mistake that’s quietly costing you sales and how fixing it could double your revenue overnight.Nick breaks down how top brands use deep psychological triggers to connect with customers on a subconscious level, driving massive action. He dives into the complexity of consumer psychology and demonstrates how you can craft messages that truly resonate with your audience, beyond just selling a product.Want to optimize your offers and maximize your sales? Tune in now and grab our free Psychological Triggers Cheat Sheet to start applying these powerful insights today!In This Episode:- Introduction to marketing psychology- Sample case study: transforming a tanked offer- Research process: getting inside the customer's head- The power of messaging: the inside-out method - The role of emotions in marketing- Mechanisms and quiz funnels that trigger emotions - Why selling emotions first instead of logic works- Four steps to improve your marketing message strategy - The power of research and direct customer interactions- Testing and optimizing offers for conversion rate optimization- The importance of team collaboration in copywriting- Closing thoughts and contact informationGet in Touch with Nick Verge:Website: https://www.nickverge.com/ YouTube: https://www.youtube.com/user/TheNVD21 Instagram: https://www.instagram.com/nicholasverge/ LinkedIn: https://www.linkedin.com/in/nicholas-verge-196731150 Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

  --------  

  46:15

Weitere Wirtschaft Podcasts

Trending Wirtschaft Podcasts

Über Special Ops