Special Ops

• Your Marketing Might Be ILLEGAL and Here’s What the FTC Won’t Tell You

  The Special Ops Podcast is launching a new spinoff show! Join host Emma Rainville opposite Ryan Poteet from Gordon Reese as they delve into FTC compliance for direct response marketers, online sellers, and e-commerce brands.Deceptive advertising has cost businesses over $5 billion in recent years, and many marketers don't even know they're at risk. In this debut episode of 'Marketing On Trial,' they discuss common misconceptions about compliance, the magnitude of FTC fines for deceptive advertising, and how to avoid being the next target. Discover the most common misconceptions around FTC regulations, actionable insights on avoiding fines, and strategic steps to audit your marketing for legal risks. From misleading claims to false urgency tactics, we break down what you need to know to keep your business safe. Be sure to grab yourself a copy of the free FTC Compliance Checklist available at the Special Ops Podcast website and subscribe for more expert insights to protect and scale your business. https://specialopspodcast.com/visionary-vault (00:00) Introduction to FTC Fines and Compliance(00:10) Common Misconceptions in Marketing Compliance(00:44) Welcome to Marketing On Trial(01:22) Understanding FTC Consumer Protection Laws(04:28) Subscription Billing Compliance(06:55) Deceptive Advertising and Misleading Claims(08:16) Proving Claims with Evidence(13:11) Risk Tolerance in Marketing(16:09) Leveraging Survey Data for Marketing Claims(16:42) Legal Considerations for Health Products(17:45) Weight Loss Supplements and GLP-1 Activators(18:37) False Urgency in Marketing(21:13) Effective and Legal Urgency Tactics(24:53) Pricing Strategies and Legal Pitfalls(32:13) Conclusion and Action StepsGet in Touch with Ryan Poteet:Website: https://www.grsm.com/ LinkedIn: https://www.linkedin.com/in/ryan-poteet-43098ba Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• The Final Showdown: Marketing vs Ops, Who is REALLY Slowing You Down?

  If you’ve been following this 3-part arc with Yara, you know we’ve been hammering home the same critical idea from every angle: Ops and Marketing must align, or you bleed money.In today’s final conversation, we dive into the cultural and leadership side of the problem— including some painful lessons around toxic teams and the communication breakdowns that plague scaling businesses.This is the final episode in our deep dive with Yara Golden on the great divide between Marketing and Ops. You’ve heard the strategy. You’ve heard the process. Today, we tackle the cultural minefields, personality clashes, and the one hire Emma regrets the most. If you’ve ever kept someone too long or felt your team was more of a sorority house than a business, this is the episode for you.Plus, if you missed the last two episodes with Yara, then this third episode of the three-part series is the perfect catch-up. If you’d love to have her back in future episodes, let us know in the comments below!Finally, remember to stick around at the very end so you can download the featured Marketing and Ops alignment Blueprint inside the Visionary Vault.(00:00) Introduction(00:13) The Marketing vs. Operations Dilemma(00:46) Guest Introduction: Yara Golden(01:44) The Hidden Costs of Misalignment(03:56) The Importance of Process and Strategy(05:25) Building Team Trust and Communication(07:20) Personality Types and Team Dynamics(14:45) Vulnerability and Commitment in Teams(17:43) Podcast Performance Concerns(18:10) Building a Team of Leaders(19:47) Firing and Letting Go(23:51) Positive Departures and Growth(26:02) Aligning Marketing and Operations(27:51) Creative Meetings and Notes(32:29) Conclusion and ResourcesExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vault Get in Touch with Yara Golden:Website: https://yaragolden.com/ Facebook: https://www.facebook.com/yaragolden Instagram: https://instagram.com/yara.golden Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru

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• Why People Say NO (And How to Flip That Into a YES Instantly)

  What if the real reason people say “no” to your offer has nothing to do with your product, but how you're presenting it? Nick Verge, copywriting and marketing psychology expert, is back, and today we’re unpacking why customers hesitate even when they need what you’re selling. Nick walks us through the psychology of objections, showing how a “no” is often just a disguised “not yet.” We dive into how to disarm resistance using copy that speaks directly to your customer’s fears, identity, and future vision. From micro commitments and open loops to empathy-driven persuasion and smart future pacing, you’ll learn how to flip doubt into decisive action—without being pushy or manipulative. If you’re tired of guesswork and want to finally understand what drives buying behavior, this one is for you. Tune in to learn how to rewrite your copy, retarget smarter, and make your offer resonate like never before. And don’t forget to grab our free Psychological Sales Trigger Cheat Sheet from our Visionary Vault. In This Episode:-Meet copywriting expert Nick Verge-How to flip a “no” into a “yes”-Why using user-generated content alone kills credibility -Copywriting persuasion tricks that convert-The “want” formula for ads to hook emotions fast-The power of micro commitments and how to set them up-Pain sandwich: Ron Lynch’s technique-How to implement identity-based selling -5 steps to overcoming buyer resistance-Creating testimonials and urgency with real scarcity -How to use future pacing to lock in sales-The importance of testing your sales funnel-Why extensive research is critical -How to contact Nick and access his copywriting guideResources Mentioned in the Episode:Download Nick Verge’s Copywriting Guide: https://www.nickverge.com/gigadocListen to the Previous Episode with Nick: https://www.youtube.com/watch?v=ppDQPtVAPx0 Explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Nick Verge:Website: https://www.nickverge.com/ LinkedIn: https://www.linkedin.com/in/nick-verge-196731150/Instagram: https://www.instagram.com/nicholasverge/ YouTube: https://www.youtube.com/user/TheNVD21Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram:

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• The Slow Quiet Bleed Killing Your Business: How to Fix It Fast | Yara Golden

  Are your marketing and operations teams speaking different languages? If your marketing team is constantly over-promising while your operations team struggles to deliver, you may be facing a hidden problem that could cost your business big. The disconnect between these two departments creates inefficiency and quietly undermines your efforts to scale your business. In this episode, Yara Golden returns to discuss how marketing and operations can align to drive business success. We examine how marketing tends to operate in a creative, idea-driven environment, while the operations team excels in execution and tangible results. Understanding this difference is key to bridging the gap and ensuring that both teams are working toward the same goals. If you’re ready to align your teams and start scaling without chaos, make sure to grab our free Marketing and Ops Alignment playbook in the Visionary Vault. Don’t let disjointed teams hold you back—take action now!In This Episode:-Introduction to the marketing vs operations conflict-Why marketing and operations seem to speak different languages-Bridging the gap between brainstorming and execution -The WAVE system: commitments vs. goals-The importance of transparency and cadence-The role of masterminds and continuous learning for growth -Why adopting a growth mindset is crucial for marketers-How to handle conflicts between ops and marketers-Effective leadership strategies for conflict resolution-The role of company culture in fostering team alignment-The importance of clear communication and constructive feedback-Key takeaways and how to connect with Yara GoldenExplore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Yara Golden:Website: https://yaragolden.com/ Facebook: https://www.facebook.com/yaragolden Instagram: https://instagram.com/yara.golden Get in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru The podcast was produced by Top 10 Podcasts https://top10podcasts.com/start

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• Stop Undervaluing Your Business: Smart Pricing Strategies with Robin Waite

  Are you charging less than you’re worth? In today’s episode, I’m hosting Robin Waite, an author, business coach, and the founder of Fearless Business, to discuss the importance of pricing for your business success. Robin breaks down the mistakes most entrepreneurs make when setting prices and how those errors can significantly hurt their profitability. You’ll learn how to avoid underpricing your services and why understanding your business’s financials is key to building a sustainable and profitable business. Robin also highlights why customer retention is just as important as acquisition when it comes to boosting your bottom line. If you’re still on the fence about raising your prices, Robin’s expert advice will give you the confidence to take action today. Don’t forget to grab a signed copy of his book, Take Your Shot (https://www.fearless.biz/), for more practical business strategies that will transform the way you think about product pricing and profitability.In This Episode:- Common pricing mistakes that businesses make- Customer retention strategies for better profit margins- How to overcome the impostor syndrome and increase prices- Pricing strategies for services versus products- Actionable steps to boost profitability and growth- Using incremental price increases for business growthApply for a Signed Copy of Robin’s book, Take Your Shot - How to Grow Your Business, Attract More Clients and Make More Money: https://www.fearless.biz/ Explore Free Resources at the Visionary Vault:https://specialopspodcast.com/visionary-vaultGet in Touch with Robin Waite:Website: https://www.fearless.biz/ Instagram: https://www.instagram.com/robinmwaite/ LinkedIn: https://uk.linkedin.com/in/robinmwaiteGet in Touch with Emma Rainville: Website: https://specialopspodcast.com/ YouTube: https://www.youtube.com/@specialopspodcast?sub_confirmation=1 Instagram: https://www.instagram.com/emma_rainville512/ LinkedIn: https://www.linkedin.com/in/emmarainvilleoperationsguru The podcast was produced by Top 10 Podcasts https://top10podcasts.com/start

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