HBR IdeaCast

Senior executives are often told to focus on big-picture strategy while delegating the specifics of execution. But, according to Scott Cook, cofounder and former CEO of Intuit, smart leaders also spend time on the details of how the organization gets work done at every level, including the front lines. Working with Harvard Business School professor Nitin Nohria, he studied companies from Toyota to Amazon to better understand why hands-on leadership, from the CEO down, works and how to do it without micromanaging. They are coauthors of the HBR article "The Surprising Success of Hands-On Leaders."

What does it look like for a business in 2025 to build a strategy around sustainability? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Adi Ignatius speaks with Poul Weihrauch, CEO of Mars, about how he manages the family-owned global pet care, snacking and food company. They discuss balancing short-term performance with long-term goals, resilience, and the business case for sustainability-driven innovation.

Most companies say they want to be more innovative, agile, and customer-centric. But in reality, many still operate like 20th-century factories: hierarchical, risk-averse, and slow. Jana Werner, executive in residence of enterprise strategy at Amazon Web Services, argues that organizations should instead think of an octopus: an organism that manages complexity, can work in many different modes with some autonomy, but all moving in concert toward a common goal. Werner says the future belongs to companies that distribute decision-making, empower teams at the edge, and treat innovation as everyone’s job, and explains steps you can take as a leader to make this cultural shift. She's the coauthor along with Phil Le-Brun of the HBR article "Become an Octopus Organization" and the book, The Octopus Organization: A Guide to Thriving in a World of Continuous Transformation.

What are CEOs across industries doing to build resilience and strong cultures in an age of uncertainty? In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs to understand where global business is going. In this episode, host Alison Beard speaks with Noubar Afeyan, the CEO of Flagship Pioneering and Chairman of Moderna. Afeyan shares the organizational models and practices that work best to produce innovation, the difference between managing risk and managing uncertainty, and what separates true breakthrough innovation from everyday, incremental improvements.

It's harder than ever for companies to get their marketing messages in front of the right customers. One increasingly popular -- but also risky -- tactic is fastvertising, the rapid development of ads that tap into a cultural moment, aiming to increase brand relevance and awareness. Harvard Business School associate professor Ayelet Israeli shares pitch-perfect examples, including those from her coauthor, the actor Ryan Reynolds, and his marketing firm Maximum Effort. She explains the importance of timing, describes the talent, culture, and processes you need to succeed, and outlines how to extend the impact of these ads. Ayelet, along with Leonard Schlesinger, Matt Higgins, and Ryan Reynolds, wrote the HBR article "Marketing at the Speed of Culture."