Women in Business: Drop the “Should Suitcase” and Build a Sustainable Brand
If your business is growing but you feel more exhausted than excited, this episode will help you put down the “should suitcase” that’s weighing you and your brand down.Host Lisa Urbanski sits down with brand strategist Beverly Cornell to talk about the invisible “shoulds” women in business carry: saying yes to misaligned clients, undercharging, over-delivering, and running a calendar that never seems to have room for you.In this episode, you’ll learn how to: ✨ Spot the “shoulds” running your business decisions (and your schedule)✨ Turn “I should do this for them” into “I choose this because it fits my values and goals.” ✨ Set guilt-aware boundaries with clients, pricing, and scope without feeling like a bad person✨ Protect your best energy for high-impact work instead of constant busy work✨ Use “breath spaces,” drivers, and drainers to design a calendar that actually supports you✨ Build an authentic, whimsical, you-shaped brand instead of a “professional mask” that burns you outBeverly also shares behind-the-scenes of her upcoming women’s leadership and branding books, plus how she used her own methodology to make her business lighter, more profitable, and more sustainable.Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.👉 Want to build a brand that’s bold, clear, and unforgettable?✨ Clarity Quiz (Free)Find out where you are on your branding journey and what to focus on next:https://form.jotform.com/250656007927864💜 Clarity Chat (Free – 15 Minutes)Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11Connect with Beverly:🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell📲 Follow: @wickedlybranded | @beverlycornell
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What Are Flying Monkeys Doing To Your BRAND?
Are “flying monkeys” — doubt, comparison, perfectionism — secretly wrecking your brand before it even takes off? 🐒✨ In this convo, host Lisa Urbanski and branding strategist Beverly Cornell (Wickedly Branded) break down the sneaky mindset blocks that show up right when you’re about to rebrand, launch, or be more visible.You’ll learn:what “flying monkeys” look like for entrepreneurshow Beverly rebranded even while scareda simple way to take action when you don’t feel readywhy authentic stories attract better clientshow to keep showing up even with imposter syndromeBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.👉 Want to build a brand that’s bold, clear, and unforgettable?✨ Clarity Quiz (Free)Find out where you are on your branding journey and what to focus on next:https://form.jotform.com/250656007927864💜 Clarity Chat (Free – 15 Minutes)Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11Connect with Beverly:🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell📲 Follow: @wickedlybranded | @beverlycornell
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Branding vs. Marketing: What Actually Works
Branding vs marketing, brand clarity, small business growth. Learn the simple difference that changes everything—so you stop hustling and start converting. If you’ve ever hustled to post daily, DIY’d your website, or bought a course that gave you a short-term bump but left you right back in overwhelm—this episode is for you.Stop posting more. Start getting clear—so the right clients find you faster. My guest today knows exactly what it’s like to feel overwhelmed by marketing and confused by branding. Beverly Cornell, founder of Wickedly Branded and often called the fairy godmother of brand clarity, brings 25+ years of helping consultants, coaches, and creatives cut through noise and attract clients who finally get it.What you’ll learn (fast):Branding vs. Marketing: who you are vs. how you share itBrand Magic Method: Spark → Ignite → Blaze → BoostWhy tactics worked “for a while”…and what to do when they stopConfidence as a byproduct of clarity (goodbye burnout)3 myths to ditch: logo = brand, more = better, be everywhereQuick prompts to fix your bio, offers, and message todayIf clarity gave you back 10 hours/week, how would you use them? Work with Beverly or take the free 3-minute Overwhelmed, Overworked & Over It quiz at wickedlybranded.com (quiz: wickedlybranded.com/quiz).Follow Beverly: @wickedlybranded | @beverlycornell.Share this with a friend who’s posting more but converting less. Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.👉 Want to build a brand that’s bold, clear, and unforgettable?✨ Clarity Quiz (Free)Find out where you are on your branding journey and what to focus on next:https://form.jotform.com/250656007927864💜 Clarity Chat (Free – 15 Minutes)Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11Connect with Beverly:🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell📲 Follow: @wickedlybranded | @beverlycornell
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Burnout to Brand Magic: Marketing That Fits YOUR Life
If success is costing you your sanity, this is your sign to reset, without losing momentum.Host Lisa Urbanski sits down with Beverly Cornell, brand strategist and founder of Wickedly Branded, to unpack her raw journey from corporate grinder to soul-led solopreneur.Beverly shares how unresolved trauma fueled overwork, how she rebuilt boundaries and nervous-system safety, and the simple marketing shifts that turned burnout into a magnetic, values-driven brand.In this episode, you’ll learn how to:🔍 Spot trauma-driven “hustle” patterns and stop the spiral📈 Replace overwhelm with a 4–6 pillar content rhythm that compounds 📖 Use storytelling to attract right-fit clients (without being everywhere)✨ Apply Beverly’s Brand Magic Method for clarity, confidence, and simplicity⚖️ Balance business growth with family, health, and real life, on your own termsHit PLAY and start building a simpler, soul-aligned brand today.🔗 Explore more about Beverly's insightful approach to authentic branding and take Beverly’s 3-minute Clarity Quiz at wickedlybranded.com.📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornellBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.👉 Want to build a brand that’s bold, clear, and unforgettable?✨ Clarity Quiz (Free)Find out where you are on your branding journey and what to focus on next:https://form.jotform.com/250656007927864💜 Clarity Chat (Free – 15 Minutes)Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11Connect with Beverly:🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell📲 Follow: @wickedlybranded | @beverlycornell
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Awaken, Activate, Amplify, and Automate: A Soulful Framework for Simplifying Your Marketing and Building a Magnetic Brand
What if simplifying your marketing could spark massive growth and cut your stress in half? On this episode of The Advisor, host Lisa Urbanski sits down with branding expert Beverly Cornell to discuss how entrepreneurs can streamline their outreach, leverage strengths, and stay aligned with purpose, especially when using her 4 A's Framework.You’ll learn how to:🌱 Awaken: Reconnect with your “why” through self-reflection and authentic storytelling🚀 Activate: Craft clear, compelling messages that resonate with your ideal audience📣 Amplify: Build consistency with 4–6 core content buckets and a rhythmic posting schedule🤖 Automate: Use AI and simple systems to scale your marketing without losing soulPlus, dive into self-care tips (yes, talking to plants counts), nutrition hacks, and Beverly’s travel-inspired vision boards that keep her team motivated. Ready to simplify and soar? Hit Play!🔗 Explore more about Beverly's insightful approach to authentic branding at wickedlybranded.com.📱 Be sure to connect with Beverly Cornell on her social media platforms for more inspiring content and valuable insights! www.linkedin.com/in/beverlycornellBecome a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.👉 Want to build a brand that’s bold, clear, and unforgettable?✨ Clarity Quiz (Free)Find out where you are on your branding journey and what to focus on next:https://form.jotform.com/250656007927864💜 Clarity Chat (Free – 15 Minutes)Need personal guidance? Book a no-fee, no-obligation Clarity Chat to talk through your goals, hurdles, and whether a Brand Spark is right for you:https://calendly.com/wickedlybranded/15-minute_clarity_chat?month=2025-11Connect with Beverly:🌐 Website: https://www.wickedlybranded.com💼 LinkedIn: https://www.linkedin.com/in/beverlycornell📲 Follow: @wickedlybranded | @beverlycornell
Unlock the blueprint for high‑impact marketing that drives real business growth. In Marketing Mastery: Attract, Convert & Grow, host Stacey Chillemi sits down with top marketing strategists, digital innovators, and growth‑hacking experts to reveal:Proven frameworks for crafting compelling campaigns that magnetize your ideal audienceConversion tactics—from irresistible offers to optimized funnels—that turn prospects into loyal customersContent strategies across social, email, and paid channels that maximize reach and ROIData‑driven insights on analytics, A/B testing, and performance metrics to refine your approachScaling blueprints for sustainable revenue growth in both B2B and B2C marketsWhether you’re a solopreneur building your first lead funnel or a CMO leading a global team, you’ll walk away with actionable tactics, real‑world case studies, and cutting‑edge tools to elevate your marketing game.Market and entrepreneurship education 👉 Follow & subscribe on Spreaker (and your favorite podcast app) to never miss an episode—then share with your network and join our community of marketing masters!Become a supporter of this podcast: https://www.spreaker.com/podcast/marketing-mastery-attract-convert-grow--6313705/support.
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