Founder's Story

• How a 25-Year-Old Built a Real Estate Machine With Just Her Phone | Ep 231 with Fontine Da Luz

  Fontine Da Luz—a rising force in the real estate world who began closing deals at 17 and now commands an empire fueled by millions of social media views. She’s not just selling homes—she’s turning followers into clients and laughter into leads. Key Discussion Points: How Fontine turned a marketing failure into a viral breakthrough with her comedy character “Ling Ling” Why entertainment beats education in today’s content-driven market The psychology behind analogies, relatability, and storytelling in sales What business owners get wrong about social media—and how to fix it The systems she built to turn DMs into deal flow Scaling a global client base without paid ads How she plans to retire by 25 while moving into large-scale commercial deals Takeaways: Humor isn’t a distraction—it’s a strategy Authenticity wins over perfection in marketing Systems turn attention into revenue Your personality can be your biggest brand asset Most people won’t believe in you—until they see it working Closing Thoughts:Fontine Da Luz isn’t just building a real estate business—she’s rewriting the playbook for digital-age entrepreneurship. Her story proves that bold risks, raw authenticity, and a well-timed punchline can be more powerful than a polished pitch.

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• Affiliate Marketing Was a Mess. Here’s the System That’s Fixing It | Ep 230 with Victor Boechat de Carvalho Founder of Glidescale

  Victor Boechat de Carvalho built GlideScale as a university student, challenging the outdated structure of affiliate marketing. In this episode, he breaks down why traditional affiliate models are broken and how his team rebuilt the system to be universal, efficient, and fraud-resistant. Key Discussion Points: Why most affiliate platforms are built on bloated, insecure infrastructure How GlideScale automates instant payouts and slashes fees The tech breakthrough behind universal compatibility Why brands and affiliates are both winning with his model How GlideScale validates real traffic before paying affiliates Takeaways: Disruption often starts with questioning what feels “normal” Building for universality can unlock massive scale Trust and automation are the future of digital marketing platforms Closing Thoughts:Victor's story is a reminder that real innovation doesn't just improve a system—it reimagines the foundation. GlideScale may not just fix affiliate marketing—it may redefine it.

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• From Idea in the Shower to Mapping Earth in Real Time | Ep 229 with Chris Newlands Founder of Space Aye

  Chris Newlands turned a shower thought into Spelfie—one of the fastest-growing apps of all time. Now, with Space Aye, he’s building the Google Maps of the future—live, in real-time, from space. In this episode, he shares how he navigated pandemic disruption, secured global patents, and built a platform that could reshape industries from logistics to disaster response. Key Discussion Points: The origin story of Spelfie and how it reached the top 10% of global app downloads in one week How Space Aye aims to be “Google Earth Live”—combining satellite imagery with IoT and AI The real-world use cases: from wildfire tracking and search & rescue to anti-poaching and supply chain optimization Securing patents across the U.S., China, Japan, and Europe—and why that matters The privacy dilemma and how Space Aye balances innovation with global law What the former head of Google Maps said about Chris’ work—and why he joined the team Takeaways: Big ideas can come from anywhere—even the shower. Real-time space data isn't sci-fi—it's here, and it could transform entire economies. Solving massive problems (like climate disasters or global shipping inefficiencies) is no longer a dream—it’s a business plan. Closing Thoughts:Chris Newlands reminds us that some of the most powerful innovations start with a simple question: What if we could see the world exactly as it is—right now? Space Aye may just be the 26th human capability, and Chris is the founder bold enough to launch it.

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• She Backed Bitcoin Early. Now She’s Betting on What’s Next | Ep 228 with Laura K. Inamedinova Chief Ecosystem Officer at Gate.io

  Laura Inamedinova, one of the most influential women in Web3. From her accidental entry into Bitcoin during college to leading investments at Gate Ventures, Laura shares unfiltered insights into crypto, venture capital, and what most founders get wrong when pitching investors. Key Discussion Points: How Laura’s curiosity in college led to early Bitcoin investments Why being early in an immature industry gave her an unfair advantage The biggest mistakes crypto founders make when raising capital How VCs actually think—and what they look for in a pitch Why personal brand is both a superpower and a liability in VC The tension between real utility and hype in token-based projects How to pitch in 5 sentences or less and actually get a callback Takeaways: Entering an immature industry can fast-track your expertise—if you're willing to take risks. Most founders pitch dreams. Investors want clear paths to 10x returns. “Being cheaper or faster isn’t a competitive edge. It’s just noise.” Want funding? Don’t tell your life story. Share your token model, GTM plan, and why your cap table matters. Closing Thoughts:Laura leaves us with a reminder: if you're serious about raising from top crypto VCs, do your homework and respect their time. The best pitches are clear, specific, and relentlessly focused on how everyone wins.

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• They Had Goats, No Jobs, and a Dream—How Beekman 1802 Sold 60 Million Bars of Soap | Ep. 227 with Josh Kilmer-Purcell & Dr. Brent Ridge Founders of Beekman 1802

  Brent and Josh lost their jobs during the Great Recession, they didn’t plan to start a business—they just needed to pay the mortgage. What began with goat milk soap made at their dining room table has become Beekman 1802, a cult-favorite brand with over 60 million bars sold. In this episode, they unpack how desperation, kindness, and slow, intentional growth led to one of the most beloved product-first companies in America. Key Discussion Points: Why losing their jobs became the best thing that ever happened to them The early years: no salaries, no investors—just grit and goats How QVC and The Amazing Race helped them master storytelling The “51% rule” that saved their business—and their marriage The problem with chasing unicorns vs. building sustainable ladders How they define success—and why they don’t keep moving the goalposts Why the best founders think like owners, not fundraisers What happens after the exit—and how kindness became their legacy Takeaways: Kindness is a business strategy—start there You don’t need VC to build something real Your brand should feel like love, not hype Set your own success metrics—and protect them Closing Thoughts:Brent and Josh didn’t start Beekman 1802 to build a unicorn—they started it to survive. What they built instead was a brand powered by community, trust, and relentless kindness. Their story is a reminder that in business (and in life), doing the next kind thing can take you further than you ever planned.

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