Founder's Story

In this recorded episode of Founder’s Story, Aurora Winter joins Daniel Robbins to deliver a masterclass on storytelling, neuroscience, and why the right words at the right time can change the trajectory of a business, a book, or an entire career. Key Discussion Points Aurora shares the moment she realized storytelling wasn’t a “nice-to-have” but a revenue-defining skill—when seven carefully chosen words took a business from stalled to $3 million in a single week. She explains how the brain processes messages in three stages, why most founders mistakenly start with logic, and how pattern interrupts capture attention without triggering fear. The conversation explores why stories sell while data merely informs, how credibility and authority function neurologically, and why books, podcasts, and YouTube are becoming critical legacy assets as AI reshapes discovery. Aurora also dives into imposter syndrome, fame versus service, myth-busting as a messaging tool, and why practicing your message may be the highest-ROI activity a founder can do. Takeaways This episode reveals that attention isn’t disappearing—it’s becoming more selective. Founders who lead with emotion, story, and clarity outperform those who rely on features and facts. Messaging must first hook the reptilian brain, then establish social proof and authority, before delivering substance. Books function as intellectual passports that unlock stages, media, and trust. Story structure is not fluff—it is strategy. And ultimately, the most powerful messages emerge when founders shift the spotlight away from themselves and onto the people they serve. Closing Thoughts Aurora Winter reminds us that businesses don’t fail because ideas are weak—they fail because the message never lands. In an era where anyone can create content, the founders who win will be the ones who choose their words with intention, practice relentlessly, and understand that a single message can quietly change everything. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seth Casden joins Founder’s Story to explain how Hologenix is delivering health and wellness through everyday textiles, why infrared science took years to gain acceptance, and how building a meaningful company requires patience, humility, and a long-term mindset. Key Discussion Points Seth explains how CELLiant technology captures the body’s natural heat and converts it into infrared energy that re-enters the body to improve circulation and recovery. He walks through the early skepticism around infrared and photobiomodulation, why scientific validation mattered more than hype, and how adoption accelerated as biohacking and longevity gained mainstream attention. The conversation also explores Seth’s personal experiences using the technology for injury recovery, sleep improvement, and even animal health—highlighting the absence of placebo effects. On the business side, Seth shares why Hologenix shifted from pure licensing to direct-to-consumer, the importance of controlling the narrative, and the leadership lessons learned from building multiple companies over decades. Takeaways This episode reinforces that real wellness breakthroughs often come from applying science quietly and consistently rather than chasing trends. Seth emphasizes that success in entrepreneurship is less about avoiding failure and more about maintaining perspective, resilience, and integrity. Separating personal identity from business outcomes allows founders to endure setbacks without losing momentum. The future of health, Seth argues, lies in integrating wellness into daily life seamlessly—without requiring people to change who they are or how they live. Closing Thoughts Seth Casden’s journey shows that longevity—both personal and professional—is built through patience, curiosity, and commitment to real value. As wellness technology evolves, the most powerful innovations may be the ones working invisibly in the background, improving lives while people sleep, move, and live their everyday routines. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Amanda Marino shares her journey from child runway model and hip hop music video dancer to addiction, recovery, and ultimately founding Next Level Recovery Associates, a global concierge recovery service helping individuals and families navigate addiction, mental health, and trauma with privacy and care. Key Discussion Points Amanda Marino reflects on the contrast between early fame in the entertainment industry and the darker realities that followed, including sexualization, childhood trauma, and substance abuse. She shares how becoming a mother forced her to confront addiction, sobriety, and the identity shift that came with recovery, grief, and physical changes. The conversation explores her transition from performer to recovery professional, including her work on Intervention and why authenticity and boundaries matter when helping people in crisis. Amanda also explains how COVID accelerated both mental health challenges globally and the growth of Next Level Recovery Associates, built on customized, private, and service-driven care. Takeaways Amanda’s story shows that recovery is not a straight line and success without healing is unsustainable. True resilience comes from sitting with pain rather than bypassing it. Entrepreneurship, especially in service-based businesses, thrives when it solves a real and urgent need rather than a personal desire. Healing personal trauma can unlock the ability to help others at scale, and legacy is built not through fame but through integrity, presence, and impact on family and community. Closing Thoughts This episode is a reminder that transformation doesn’t erase the past. It integrates it. Amanda Marino’s journey proves that when healing becomes the mission, business success can follow in ways that are deeper, more meaningful, and far more enduring than fame alone. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Devain Doolaramani shares how Friends In Reality evolved into a next-generation digital talent management company, representing elite creators like Brooke Monk while helping creators transition from brand deals to long-term, scalable businesses. Drawing from years inside the creator economy, he explains why digital creators have replaced traditional celebrities in the eyes of younger audiences and how that shift is reshaping marketing, commerce, and influence. Key Discussion Points Devane breaks down how celebrity has shifted from red carpets to phone screens, explaining why Gen Z recognizes TikTokers and YouTubers more than traditional actors. He shares why creators don’t need massive followings to launch successful products—only a deeply connected core audience—and why trust is built through engagement, not fame. The conversation explores the two-year process of building Brooke Monk’s upcoming product, emphasizing quality, storytelling, and patience over rushed launches. Devane also reveals how creators should think like operators, not influencers, expanding beyond platforms into real businesses. He closes by explaining why LinkedIn has become an unexpected but powerful channel for creators to build credibility, partnerships, and long-term value. Takeaways Creators are businesses, not just personalities. Trust and community drive sales more than audience size. The best creator brands come from products creators genuinely use. Digital talent has surpassed traditional celebrities in influence for younger generations. Long-term success comes from thinking beyond platforms and building real companies. Closing Thoughts This episode highlights a quiet but massive shift happening in real time: creators are no longer just marketing tools—they’re founders, operators, and brand builders. As Devane shows, the future belongs to those who treat influence as infrastructure, not attention, and who build with intention rather than chasing quick wins. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode of Founder’s Story, Daniel sits down with Stanford’s Dr. David Spiegel to unpack hypnosis with a level of clarity most people have never heard. Dr. Spiegel explains why hypnosis is not a loss of control, but an increase in control, and walks through the three core components that make it work. They explore how hypnosis differs from meditation, how it can help with stress and insomnia in real time, and the brain science that shows what changes during hypnosis. Dr. Spiegel also shares the origin story that made him commit his career to hypnosis, including a first patient experience that worked so fast it shocked an entire hospital. Key Discussion Points: Daniel and Dr. Spiegel unpack the biggest misconception about hypnosis, explaining why it is not a loss of control but a way to enhance it through focused attention, dissociation, and the ability to try being different. Dr. Spiegel contrasts hypnosis with meditation, highlighting why hypnosis works faster for people with racing minds and high stress. They explore how hypnosis can help break habits by focusing on what you are for rather than what you are fighting against, including real-world examples with smoking, stress, and eating behaviors. The conversation also dives into sleep, showing how calming the body first can quiet the mind and interrupt anxiety loops. Dr. Spiegel closes by explaining the brain science behind hypnosis, including how it turns down the internal alarm system and restores a sense of control. Takeaways: Hypnosis is not mind control, it is a trainable skill for better self control. The three pillars are focused attention, dissociation from unhelpful sensations and thoughts, and the ability to try being different by quieting rigid self narratives. For habit change, focus on what you are for, not what you are against, and use intermittent positive reinforcement by making choices that create immediate self respect rather than deprivation. For stress and sleep, start from the body up, calm the fight or flight response, and create distance from your worries by placing them on an imaginary screen. Brain imaging supports these experiences by showing reduced threat signaling and increased executive control during hypnosis. Closing Thoughts: This episode reframes hypnosis as a practical tool you can use in minutes, especially when stress is peaking and your mind feels impossible to quiet. Dr. Spiegel’s approach makes the science accessible, the techniques usable, and the impact feel immediate. If you have ever struggled with sleep, anxiety, pain, or habits, this conversation offers a way to regain control using a skill your brain already has. Use code FOUNDER20 for 20% off yearly or lifetime access to Reveri https://reverihealth.app.link/founder Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.