Coffee N° 5 with Lara Schmoisman

Send a text
In this episode of Coffee Nº5, I sit down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to unpack the real state of PR in 2026—without buzzwords and without nostalgia.
PR is no longer about isolated placements or one-off moments. It’s about ecosystems. Marketing, digital, retail, Amazon, influencers, AI, and brand narrative now live in the same room whether brands like it or not. If one piece breaks, momentum breaks.
We talk about what brands consistently misunderstand: influencer ROI, launch events that don’t move the needle, why “just PR” doesn’t exist anymore, and why communication across teams is now non-negotiable. We also dive into how AI is reshaping authority, discovery, and credibility—making long-term PR maintenance more important than ever.
This episode is a grounded, honest look at PR as it actually works today—and why partnership, clarity, and integration matter more than hype.
We'll talk about:
Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters

For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Support the show

Send us a text
In this Coffee Nº5 episode, I sit down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” We unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity.
We'll talk about:
Why Amazon is not “just another channel,” but a full ecosystem with its own laws.
The biggest distraction brands waste money on (hint: it’s the storefront).
The truth about Amazon PPC, DSP, and knowing your point of diminishing returns.
How AI can help Amazon creative—and where it risks killing brand identity.
What causes suspensions, red flags, and “Amazon horror stories”—and how to manage them.

For more information, visit Laura Meyer's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Send us a text
In this Coffee Nº5 episode, I sit down with Kat, Founder of Ground AI, to dismantle the myth of the linear career. We go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.
We'll talk about:
Why the "straight line" career is a myth—and a trap.
The reality of the "Broken Funnel" and why you can't track ROI the old way.
Why being an early adopter (like Kat on YouTube in 2006) pays off.
The difference between AI hype and AI that actually drives revenue.
Why retention beats ROAS every single time.
Knowing when your brand is actually ready for automation (hint: you need a baseline).
For more information, visit Kat Garcia's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Send us a text
In this Coffee Nº5 episode, I sit down with Allison McNamara, Founder and CEO of MARA Beauty, to explore the non-linear path from media to building a science-backed skincare brand. A grounded conversation about discipline, focus, and earning clarity over time.

We'll talk about:
Why non-linear careers often lead to stronger founders
Building a science-backed brand without shortcuts
How discipline shapes product and growth decisions
The reality behind scaling and retail expansion
Why focus matters more than speed
When brand clarity finally clicks

For more information, visit Allison McNamara's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Send us a text
In this Coffee Nº5 episode, Lara Schmoisman sits down with Aaron Alpeter, founder of Izba, Sourcify, and Slotted, to break down the operational reality of scaling product-based businesses. From cash flow and supplier negotiations to packaging costs and operational flexibility, this episode explains why supply chain is a core growth driver—not a backend detail.

We'll talk about:
What supply chain really is—and why it directly impacts your ability to scale
Why cash flow and unit economics matter more than fundraising
How to negotiate with suppliers and use payment terms as a growth lever
The hidden costs of packaging, shipping, and storage
Why flexibility and strong relationships matter more than optimization

For more information, visit Aaron Alpeter's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show