Coffee N° 5 with Lara Schmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Bora Mutluoglu, co-founder of Reacher and Y Combinator alum, to break down the reality of social commerce. Using TikTok Shop as a case study, they explore automation, affiliate strategy, creator relationships, and how AI-generated content is reshaping sustainable growth.

We'll talk about:
Why the “easy sales” narrative around TikTok Shop is misleading
How social commerce is maturing into a performance-driven ecosystem
Why automation tools don’t replace relationship building with creators
The myth of follower count and what actually drives visibility today
When large influencers make sense—and when they don’t

For more information, visit Bora's LinkedIn and Instagram

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Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

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In this Coffee Nº5 episode, Lara Schmoisman sits down with Amina AlTai—holistic business and career coach, proud immigrant, chronic illness advocate, host of the Amina Change Your Life podcast, and author of The Ambition Trap: How to Stop Chasing and Start Living—to explore the psychology of ambition. From burnout and hustle culture to core wounds, systemic pressure, and sustainable growth, this conversation reframes ambition as alignment, awareness, and purpose—not endless striving.
We'll talk about:
Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters
For more information, visit Amina's LinkedIn and Instagram

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman

Support the show

Send a text
In this Coffee Nº5 episode, Lara Schmoisman sits down with Jennifer Bickerton and Lauren Kahn, Co-Founders of Intersection PR, to demystify what PR really looks like in 2026. From AI and media fragmentation to influencer economics, launches, and integrated ecosystems, this conversation breaks down how brands actually build relevance, authority, and momentum today.
We'll talk about:
Why PR in 2026 is an ecosystem—not a standalone function
The myth of “just PR” and why siloed teams break brand momentum
Influencer ROI realities: affiliates, attribution, and what actually converts
Launch events: when they work, when they don’t, and why most fail
PR + AI: authority, citations, and why human voice still matters

For more information, visit Lauren's LinkedIn and Instagram and Jennifer's LinkedIn and Instagram

Subscribe to Lara’s newsletter.
Also, follow our host Lara Schmoisman on social media:
Instagram: @laraschmoisman
Facebook: @LaraSchmoisman
Support the show

Send a text
In this Coffee Nº5 episode, Lara sits down with Laura Meyer—Founder & CEO of Envision Horizons and former Amazon insider—to break down why Amazon isn’t “just another sales channel.” They unpack what actually drives revenue on Amazon, the biggest distractions brands fall for, and how to build a profitable, defensible Amazon strategy without burning cash or losing brand identity.
We'll talk about:
Why Amazon is not “just another channel,” but a full ecosystem with its own laws.
The biggest distraction brands waste money on (hint: it’s the storefront).
The truth about Amazon PPC, DSP, and knowing your point of diminishing returns.
How AI can help Amazon creative—and where it risks killing brand identity.
What causes suspensions, red flags, and “Amazon horror stories”—and how to manage them.

For more information, visit Laura Meyer's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show

Send a text
In this Coffee Nº5 episode, Lara sits down with Kat Garcia, Founder of Ground AI, to dismantle the myth of the linear career. They go from Hollywood sets to building revenue engines, getting real about why the traditional funnel is broken and how to use data to build actual momentum—not just noise.
We'll talk about:
Why the "straight line" career is a myth—and a trap.
The reality of the "Broken Funnel" and why you can't track ROI the old way.
Why being an early adopter (like Kat on YouTube in 2006) pays off.
The difference between AI hype and AI that actually drives revenue.
Why retention beats ROAS every single time.
Knowing when your brand is actually ready for automation (hint: you need a baseline).
For more information, visit Kat Garcia's LinkedIn and Instagram.

Subscribe to Lara’s newsletter.

Also, follow our host Lara Schmoisman on social media:

Instagram: @laraschmoisman

Facebook: @LaraSchmoisman

Support the show