The Startup Ideas Podcast

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP

In this episode I speak with Nicholas Cole about the real value of everything you write on the internet. Cole has 15 years of experience as a nonfiction writer and ghostwriter, and he runs the SaaS platform Typeshare. He gives me a simple model with three tiers of content: commodity, personality, and original. He also explains the digital brain, which he calls your personal language model, and he shows how AI repeats your approved language at scale. By the end, you know how to judge the short, medium, and long-term value of a piece before you write it.

Start Writing Online In 30 Days: https://startup-ideas-pod.link/ship30

Timestamps

00:00:00 – Intro

00:03:36 – POV is the Moat

00:05:40 – Language As Open Source

00:11:24 – Value Is Relative To The Reader

00:14:26 – Approved Language

00:17:43 – The Value of AI in Writing

00:22:09 – Commodity Ideas

00:24:23 – How To Set Up The System

00:27:58 – Ownership IS Association

00:33:56 – Build your Personal Data Set

00:39:53 – Branded Content vs Founder-Led Content

00:45:17 – What is Original Content?

00:46:35 – Writing Versus Short-Form Video

00:48:58 – Three Types of Hooks

00:49:50 – Timely Content vs Timeless Content

00:53:27 – Voice is 3 dialed settings

00:56:32 – Finding your Voice

01:00:49 – The Company Brain As The Moat

01:07:30 – Closing Thoughts

Key Points

A point of view creates the moat, because copycats must wait for your next idea.

Content sits in three tiers: commodity, personality, and original. Each tier adds different leverage.

Ownership equals association. Volume builds it, and personality details make it strong.

Your life story is the unmade data set, so AI learns it only from your own writing.

Every piece sits on a spectrum from timely to timeless, so match your expectations to the type.

Humans do the thinking and the writing. Robots do the repeating and the remixing.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND COLE ON SOCIAL

X: https://x.com/Nicolascole77

Youtube: https://www.youtube.com/@nicolascole77

Ship 30 for 30: https://startup-ideas-pod.link/ship30

In this episode, I talk with Ryan Vogel about Jev, a new type of AI built for classification. Ryan shows how Jev takes an input plus an output schema and returns a probability for each choice in about 200 milliseconds. He demos Jev sorting 1,700 emails for 18 cents total, then covers lead scoring, support routing, video clipping, and browser control. I push him on the startup angle: find a business with an expensive queue of incoming information and put Jev at the front of it. You leave with a clear mental model, real use cases, and a simple way to try it today.

Links Mentioned:

Jev/Typeface AI: https://typesafe.ai

AI Gateway: https://vercel.com/ai-gateway

Timestamps

00:00 – Intro

02:27 – What Jev Is and Why It Matters

04:32 – Email Triage Demo

07:19 – Jev as an AI Decision Maker

15:46 – How to Use Jev in a Business

20:48 – Startup Idea: Local Services Matching and Instant Quotes

22:51 – Use Case 1: Bitcoin Signal Test and Limits

24:03 – Use Case 2: Auto-Clipping Long Videos

25:27 – Use Case 3: Browser Control: Flight Pick in 7.1 Seconds

26:18 – How to Get Access

27:25 – Closing Thoughts

Key Points

Jev is a classifier: an input and an output schema go in, and a probability for each choice comes out.

Ryan's demo scores 1,700 emails for 18 cents total.

Each Jev query takes about 200 milliseconds, whatever the input and output structure.

Use Jev at any point where a business makes fast, repeatable decisions on incoming data.

Keep Jev in an advisory role, and save frontier models for high-intelligence tasks like trading.

Instant access runs through the Vercel Gateway, and a waitlist covers direct access.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND RYAN ON SOCIAL

X: https://x.com/ryanvogel

Youtube: https://www.youtube.com/@vogeldev/videos

I sit down with Remy to go through Instinct, the new invite-only personal agent that runs inside iMessage. Remy shares his raw chat history on screen: a haircut booking in Copenhagen, a restaurant reservation, a Bali visa on arrival, and an Emirates Skywards sign-up. We cover the parts that impress us, the points where the agent hits a wall, and the privacy questions that stay open. By the end of this episode you understand what Instinct does today, and you get fresh ideas for personal agents in general.

Timestamps

00:00 – Intro

02:08 – Instinct Pros

11:18 – Instinct Cons

13:16 – Simple Onboarding

15:19 – Tools and Connectors

17:43 – Example 1: Booking a Haircut in Copenhagen

20:24 – Example 2: Restaurant Booking and Calendar Entry

23:03 – Example 3: Bali Visa on Arrival and Emirates Skywards

26:00 – Closing Thoughts

Key Points

Instinct hides the agent complexity behind a phone number and iMessage, so a first-time user starts in seconds.

Remy gets it to book a haircut, hold a restaurant table, file a Bali visa on arrival, and open an Emirates Skywards account.

A spend-limited virtual card keeps the blast radius small when the agent pays for things.

The agent stalls when a task needs a phone app or an Indonesian checkout page.

Users report that Instinct keeps copies of email after they disconnect Google, so treat privacy as an open risk.

The trusted person network lets one Instinct talk to another, which builds network effects into the agentic era.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND REMY ON SOCIAL

X: https://x.com/remy_gaskell

Youtube: https://www.youtube.com/@aiwithremy

AI with Remy: https://www.aiwithremy.com/

Get Your Complete Financial OS at https://startup-ideas-pod.link/brex_SIP

I welcome Ras Mic back to the pod to explain the phrase "software factory." Mic shares his screen and walks through the exact system that he runs today. His factory has four steps: isolate, build, prove, and ship. He keeps the whole system in five or six markdown files, so it works with any model and any harness. By the end of this episode, you can boot up your own factory, run many agents in parallel, and trust the code that comes back.

Create your own Software Factory: https://startup-ideas-pod.link/ras-software-factory

Timestamps

00:00 – Intro

02:17 – Software Factory Definition

03:44 – Why the Software Factory Matters

05:23 – Step 1: Isolate With Git Work Trees

11:34 – Step 2: Build With the Code Structure Skill

14:48 – Step 3: Prove With Evidence-Driven Testing

22:25 – Step 4: Ship With Grep Loop and Greptile

26:52 – The Physical Factory Analogy

29:21 – A Software Factory Is Markdown Files

30:02 – Closing Thoughts

Key Points

A software factory is a workflow of skills and domain knowledge, so it runs with any model and any harness.

Isolate: every feature starts in a fresh git work tree branched from origin main, so each agent keeps its own station.

Build: a code structure skill makes the agent write service layer code that a human developer can read.

Prove: the agent records a before state and an after state as video, screenshots, or numbers.

Ship: Greptile scores the PR, and the agent loops back to build until it earns five out of five.

Mic runs up to 15 features in parallel and reviews the visual proof instead of the raw code.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MIC ON SOCIAL

X/Twitter: https://x.com/Rasmic

Youtube: https://www.youtube.com/@rasmic

I talk with Ras Mic about GPT-6 Astra. We skip the game demos and the 3D toys, and we focus on use cases to earn money or improve products. I share 9 Astra prompts that I posted publicly, and Greg Brockman reposted. Ras then shows his hardware project: he moved from a speaker idea to a parts list, a Blender layout, and merged code in about 30 minutes. The takeaway is simple: use this model for the ideas that felt too large for you last year.

Timestamps

00:00 – Intro

01:53 – Astra Overview

04:14 – 9 Astra Prompts

11:48 – Jarvis Speaker Idea

16:21 – Think Bigger with Astra

18:29 – Vibe Coding to Vibe Manufacturing

21:16 – Closing Thoughts

Key Points

Astra costs more per task, and it uses fewer steps, so the value per dollar stays high.

A performance audit moved one of Ras’s apps from 800 ms to 20–30 ms.

A security audit on his live payments app found real risks in production.

Ras went from a speaker idea to a $561 parts order and a merged pull request in about 30 minutes.

Ras’s point: intelligence keeps climbing, and bravery stays flat. Ask for bigger things.

The shift that vibe coding brought to software now reaches physical products.

The #1 tool to find startup ideas/trends - https://www.ideabrowser.com

LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/

FIND ME ON SOCIAL

X/Twitter: https://twitter.com/gregisenberg

Instagram: https://instagram.com/gregisenberg/

LinkedIn: https://www.linkedin.com/in/gisenberg/

FIND MIC ON SOCIAL

X/Twitter: https://x.com/Rasmic

Youtube: https://www.youtube.com/@rasmic