The GaryVee Audio Experience

In this episode, I talk about the idea of the "Individual Empire" and why Mr. Beast is the absolute best example of this new reality. I break down his inspiring journey of building an empire through content and his CPG brand. His success signals about the future of creator-owned IP versus the traditional studio model. I also share the current platforms and mediums where attention is still underpriced for those looking to build their own legacy.

You’ll learn about:
Why the creator is the empire

The underpriced attention opportunities in live streaming

Why I believe Mr. Beast is a "preview, not the anomaly"

How the algorithm is the report card for the audience

The significance of Beast Games and what it means for Hollywood

In this episode of Tea with GaryVee, I talk about the massive shift in this year's strategy to prioritize intentionality and impact. I also dive into the huge opportunity in TikTok affiliate live shopping, discuss the mistake brands make with overproduced collectibles, and how to start loving yourself now. 

You’ll learn about:
This year's business strategy: Intentionality and Impact

The biggest mistake brands make with collectible products

Why live shopping is a massive opportunity

Why teaches your kids AI will set them up for success

How to stop blaming the past and start loving yourself now

In this episode of the GaryVee Audio Experience, I sit down with Kayla Itsines, the global powerhouse and founder of the female-only fitness app, Sweat. Kayla, who has spent her career being known as "Kayla the personal trainer," asks for advice on how to evolve her narrative now that she is a mother and leader in her industry. I share my own experience of moving beyond being "Gary the wine guy" and offer a powerful framework for expanding your personal brand.

You’ll learn:
Why the old rules of "staying in your niche" are wrong and the power of the "and" concept.

The two things you must give up to successfully shift your content narrative.

How to handle the "outside noise" from people telling you to stay in your lane.

Why I believe there is a "massive appetite" and opportunity for female founders.

My advice for treating yourself like a premium brand for high-level sponsorships.

Why, at this level of success, the only thing you should be thinking about is what makes you happy.

In this episode, recorded live at Art Basel, I break down the concept of value and why brand means everything - from a pair of socks to a bottle of water. I deep dive into the purpose and strategy behind VeeFriends, my IP, and how I'm building a universe of 268 characters to push attributes like kindness, accountability, and empathy to the world. You’ll hear my playbook for event activations, why I’m going all-in on fashion collaborations, and my advice for young collectors on how to avoid signaling insecurity when buying art, NFTs, and sneakers.

You’ll learn about:
Valuing Intellectual Property and Digital Assets

Core Objectives for Building a Digital Community

Strategic Event Planning: Art Basel, NBA All-Star, and Super Bowl

Leveraging Fashion for Rapid Market Entry

Defining "Culture" Beyond Brand-Specific Fandom

In this episode of the GaryVee Audio Experience, I go live on TikTok to talk about why live shopping is the biggest opportunity of 2026, how adopting a maybe mindset can lead to the results you’re looking for, and how there’s no originality in the world. I also discuss how feeling paralyzed by overanalysis is directly related to your insecurity and most importantly why it’s important to stop blaming your parents, the government, and the rest of the world once you turn 25. 

You’ll learn:
TikTok Shop Affiliate Marketing is a "Gold Rush" Live Shopping in 2026 is Social Media in 2012.

Adopt a "Maybe Skewing Towards Yes" Mindset 

Insecurity is the Root of Overanalyzing and Perfectionism Overanalyzing and perfectionism are you being "scared to do"

The Creator, Not the Idea, is the Niche There are no original ideas or niches.

You Don't Have to Pick One Business Lane Finding success in multiple side hustles does not mean you have to choose just one.

Age 25 Should Mark the "Age of Accountability"

Forgiveness and Humility Lead to Joy