PodFather

Benjamin Behrooz has built a family of branding agencies, Branding Los Angeles, Branding Aloha, Branding Texas, Branding Miami, and Branding New York, on one simple idea: nobody buys from a business they don't trust, and nobody trusts a business they can't find. In this episode Roy and Ben dig into the collision of branding, SEO, and AEO (answer engine optimization), and why construction companies, plumbers, electricians, and other blue collar trades are some of the best proof of concept for it. Ben explains why his agency now spans five markets across the US, why he believes skilled tradespeople are the next generation of millionaires as AI reshapes the job market, and how his team helps businesses become the answer AI actually recommends when someone searches for a licensed, bonded, weekend-available plumber. The conversation covers pricing models for marketing services, why "own your website, own your phone number" matters more than ever, the red flag of a client who's burned through four marketing companies in a year, and Ben's blunt take on why letting a machine fly the plane without a human at the controls is a recipe for disaster.

 

⏱️ TIMESTAMP

0:02 - Welcome to the Podfather Podcast, intro to Benjamin Behrooz
1:03 - Why five branding agencies across five markets
2:25 - Franchise, partnership, or location-based SEO model
4:16 - Working with coaches and the 50/30/20 split of marketing, psychology, and coaching
5:12 - Why blue collar trades are the next generation of millionaires
10:13 - How AI now asks buyers seven to ten questions before a business is even found
11:27 - Pricing models: leads vs. management fees, and owning your website and phone number
18:48 - The red flag of a client who has hired four marketing companies in the past year
21:00 - Why Ben turns ads off once a client is fully booked
23:16 - ChatGPT's partnership with Yelp and how AI search is shifting in real time
24:12 - Working with life coaches, business coaches, and wellness brands
26:08 - Believing in yourself and showing up, Ben's core philosophy
29:21 - Blogs, video, and figuring out where AI actually recommends you
32:15 - AI hallucinations and why you need a human mind behind the machine
32:54 - The five-market vision and what's next: Texas, New York, and family life
35:25 - Where to find Benjamin and how he gives back to the community

 

About Benjamin Behrooz

Ben Behrooz is the Founder and CEO of Branding Los Angeles, Branding Aloha, Branding Texas, Branding Miami, and Branding New York, where he helps businesses grow through strategic branding, SEO, AEO (Answer Engine Optimization), public relations, and digital marketing systems designed to deliver measurable results. His work focuses on helping businesses move beyond visibility alone to build lasting authority, generate qualified leads, and drive long-term revenue. He has extensive experience across legal, medical, dental, construction, home services, hospitality, and professional services, where traditional marketing often falls short.

Links

Benjamin
Website: https://www.brandinglosangeles.com/
Facebook: https://www.facebook.com/BrandingLosAngeles
Twitter / X: https://twitter.com/BrandLosAngeles
Instagram: https://www.instagram.com/brandinglosangeles/
LinkedIn: https://www.linkedin.com/company/branding-los-angeles/
YouTube: https://www.youtube.com/channel/UC8Qp_sQJMt1NnRoR8EiDMVw

 

Roy
Website: https://roycoughlan.com/
Virtual Assistants: https://va.world/
Private Networking Group (Connected Leaders Academy, 45+ Countries, 685+ Members): https://connectedleaders.academy
Brain Upgrade: https://brainupgrade.org/
Podfather Network: podfather.me

 

#PodfatherPodcast #BenjaminBehrooz #BrandingLosAngeles #BrandingAloha #Branding #SEO #AEO #AnswerEngineOptimization #DigitalMarketing #BlueCollarBusiness #ConstructionMarketing #SmallBusinessGrowth #MarketingStrategy #LeadGeneration #AIMarketing #BusinessGrowth #Entrepreneurship #PodFatherNetwork #RoyCoughlan #MarketingPodcast #TradesBusiness #HomeServiceMarketing #NoAgentList

Being a great podcast guest is a unique skill that can dramatically boost your career—or erode your professional image if done poorly. In the final part of our series, David Goldberg, founder of Edge Studio, shares a masterclass on how to be a standout guest. We explore the importance of prosody, vocal etiquette, and virtual presence, ensuring you show up prepared, confident, and memorable. David and Roy discuss practical tips for handling technical glitches with grace, the power of a 10-second elevator pitch, and why you should never "wing it" when it comes to your audio quality. Whether you're looking to share your passion or boost your resume, these final lessons will ensure you're the guest every host wants to invite back.

 

 

⏱️ Accurate YouTube Chapters & Timestamps

0:00 Welcome & Introduction to David Goldberg
 
1:11 Why Be a Guest? Fun, passion, and career boosting
 
1:41 The Risk of Poor Guesting: How it can erode your professional image
 
2:23 Preparation: Why looking at notes is better than forgetting points
 
3:41 Banter and Connection: The importance of host-guest chemistry
 
4:33 Prosody for Guests: Staying in your natural pitch and tailoring your tone
 
6:56 International Audiences: Cleaning up enunciation and avoiding local slang
 
7:00 Volume and Headphones: Why you should never scream at your audience
 
7:50 Pacing and Spacing: Lessening your words and leaving room for the listener
 
26:00 Handling Glitches: Staying calm and reacting without panic
 
28:00 Vocal Etiquette: Giving the host space and avoiding interruptions
 
29:00 The 10-Second Elevator Pitch: Being prepared to explain who you are
 
31:00 Listening to Previous Episodes: Researching the host's style and theme
 
32:00 Slowing Down Keywords: Ensuring your name and business are heard
 
33:00 Admitting You Don't Know: Admitting it with confidence vs. waffling
 
35:00 Virtual Presence: Testing quality a week before and an hour before
 
37:00 The 25% Credibility Hit: Why audio quality is non-negotiable
 
39:00 Acoustic Treatment: The 80% rule and practical "pillow fort" tips
 
41:00 Microphone Choice: Investing in a decent USB mic for professional sound
 
64:00 Avoiding Filler Words: Cutting out "um," "ah," "you know," and "like"
 
65:00 Responding with "So": Why you should avoid starting answers with "so"
 
66:00 Positive Reaffirmation: Avoiding annoying "yeah, yeah, yeah" interruptions
 
67:36 Where to Find David: Edge Studio and final contact details
 
68:25 Outro: RoyCoughlan.com and the PodFather Network
 
68:42 End of Episode

 

 

🔗 Where to Find David Goldberg

•Email: david@edgestudio.com
 

•Website: EdgeStudio.com
 

•Services: Voiceover recording, directing, and communication coaching.

🔗 About Your Host (Roy Coughlan)

•Listen to this episode on Podbean: https://awakeningpodcasts.podbean.com/
 

•Explore more podcasts: Find all podcasts at the PodFather Network
 

•Website: RoyCoughlan.com
 

•Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations.

•Virtual Assistants: VA.world

 

•Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/
 

•Brain Upgrade: BrainUpgrade.org

 

 

#DavidGoldberg #PodFather #PodcastGuest #GuestingTips #ProfessionalPresence #VocalEtiquette #PublicSpeaking #CareerBoost #AudioQuality #ElevatorPitch #EdgeStudio #RoyCoughlan #PodcastSuccess #CommunicationSkills #StandoutGuest

You put immense effort into your podcast—marketing, sponsors, and refining your own voice—but what happens when a high-profile guest sounds terrible? In Part 4 of our series, David Goldberg, founder of Edge Studio, shares his essential 8-step guide to ensuring your guests elevate, rather than weaken, your show. We explore the critical impact of first impressions and why guest preparation is non-negotiable for maintaining professionalism and authority. David provides practical, low-cost solutions for acoustic treatment—from "pillow forts" to the "80% rule"—and breaks down the pros and cons of different microphone types. Learn how to guide your guests to sound as good as you do and keep your audience engaged from the very first word.

 

 

⏱️ Accurate YouTube Chapters & Timestamps

0:00 Welcome & Introduction to David Goldberg
 
1:14 The Risk of Poor Guest Quality: Don't let a guest ruin your show
 
2:12 First Impressions: Why the first word your guest speaks is critical
 
3:02 The Power Dynamic: Why talk show hosts sit higher than their guests
 
4:02 Preparation Timeline: The two-week and one-hour rules
 
4:30 The 8-Step Checklist: Sound Quality vs. Speech Patterns
 
5:53 Acoustics: Understanding reverb and the "ping-pong" flutter echo
 
7:46 Flutter Echoes and Reverberation: Why hard surfaces are the enemy
 
10:08 Acoustic Treatment: Thick carpeting, foam squares, and the 80% rule
 
11:28 The Blanket Trick: Using sleeping bags and moving blankets for the ceiling
 
13:00 Creating a "Pillow Fort": Practical tips for recording while traveling
 
15:00 The Table Surface: Using thick towels to stop sound reflections
 
16:00 Microphone Types: Why expensive isn't always better
 
17:00 Shotgun Microphones: Directional focus and the risk of guest movement
 
71:14 Don't Wing It: The importance of listening on high-quality earphones
 
71:58 Where to Find David: Edge Studio and email contact
 
72:31 Outro: RoyCoughlan.com and the PodFather Network
 
72:54 End of Episode

 

 

🔗 Where to Find David Goldberg

•Email: david@edgestudio.com

•Website: EdgeStudio.com

•Services: Voiceover recording, directing, and communication coaching.

🔗 About Your Host (Roy Coughlan)

•Listen to this episode on Podbean: https://awakeningpodcasts.podbean.com/
 

•Explore more podcasts: Find all podcasts at the PodFather Network
 

•Website: RoyCoughlan.com
 

•Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations.

•Virtual Assistants: VA.world

 

•Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/
 

•Brain Upgrade: BrainUpgrade.org

 

 

#DavidGoldberg #PodFather #GuestPreparation #SoundQuality #Acoustics #MicrophoneTips #Podcasting101 #ProfessionalSound #VocalPatterns #EdgeStudio #RoyCoughlan #PodcastProduction #GuestSuccess #AudioEngineering #Engagement

Why do some podcasters instantly connect with their audience while others struggle to keep listeners engaged? The answer lies in one word: Prosody. In Part 3 of our series with David Goldberg, founder of Edge Studio, we dive deep into the "how" of human communication. David explains that it’s not just what you say, but how you say it—your pitch, tempo, tone, and rhythm—that makes all the difference. We explore why this essential skill is rarely taught in schools and how you can harness your natural pitch to mask nervousness and project confidence. Whether you're a seasoned host or just starting out, David’s insights on effective vocal patterns will dramatically elevate your podcast presence.

 

 

⏱️ Accurate YouTube Chapters & Timestamps

0:00 Welcome & Introduction to David Goldberg
 
0:57 Prosody: The one word that defines how you say your words
 
1:36 What is Prosody? Inflection, intonation, pitch, and rhythm
 
2:12 The Education Gap: Why prosody isn't taught in grade school
 
3:24 The Fear of Public Speaking: How a lack of training leads to humiliation
 
5:54 Communication Skills: The key to success in corporations and colleges
 
6:52 The Search for Synonyms: Why "speaking patterns" doesn't cover it all
 
7:51 Prosody for Podcasters: Breaking down the seven categories
 
9:52 Pitch: The musical note of your voice and its role in engagement
 
11:28 Masking Nerves: How lowering your pitch increases credibility
 
13:00 Finding Your Natural Pitch: The humming and meditation techniques
 
15:00 Pitch Range Exercises: Moving from monotone to engaging
 
18:00 Tempo: The speed of your words and the importance of clarity
 
21:00 Handling Single-Syllable Words: Ensuring your audience can decipher the message
 
23:00 Tone and Volume: Tailoring your voice to the topic and audience
 
25:30 Pacing and Spacing: The rhythm of your delivery
 
26:50 Variety: Keeping the listener engaged through vocal shifts
 
74:11 Final Advice: Loosening up and having fun with your performance
 
74:52 Where to Find David: Edge Studio and coaching services
 
76:31 Outro: RoyCoughlan.com and the PodFather Network
 
76:53 End of Episode

 

 

🔗 Where to Find David Goldberg

•Email: david@edgestudio.com

•Website: EdgeStudio.com

•Services: Voiceover recording, directing, and communication coaching.

🔗 About Your Host (Roy Coughlan)

•Listen to this episode on Podbean: https://awakeningpodcasts.podbean.com/
 

•Explore more podcasts: Find all podcasts at the PodFather Network
 

•Website: RoyCoughlan.com
 

•Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations.

•Virtual Assistants: VA.world

 

•Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/
 

•Brain Upgrade: BrainUpgrade.org

 

 

#DavidGoldberg #PodFather #Prosody #VocalPatterns #PublicSpeaking #CommunicationSkills #Voiceover #PodcastingTips #AuthenticVoice #PitchAndTempo #EdgeStudio #RoyCoughlan #SpeakerCoaching #VocalEngagement #PodcastGrowth

Did you know that your audience decides whether to trust you, like you, or do business with you in just a quarter of a second? In Part 2 of our exclusive 5-part series with David Goldberg, CEO of Edge Studio, we dive deep into the "Strategic Words" that define your professional presence. David reveals the seven critical categories of wording that can either elevate your authority or quietly sabotage your message. From the psychological trap of "hedge words" to the simple shift from "but" to "and," this episode is a masterclass in intentional communication. Whether you are a podcaster, a business leader, or a public speaker, David’s insights will help you ensure that your first impression isn't just good—it's unforgettable.

 

 

⏱️ Timestamps

0:00 Welcome & Introduction to David Goldberg
 
1:26 The Power of the First Impression: Why a quarter of a second matters
 
3:15 The Science of Swift Decisions: From grocery aisles to podcasting
 
4:50 Introducing the 7 Categories of Strategic Wording
 
7:56 Category 1: Being Interactive — The right and wrong way to ask questions
 
9:22 The "Show-Off" Trap: Why you shouldn't ask questions your audience can't answer
 
12:41 Visual Presence: Camera angles, hand positions, and the "fingertip" mistake
 
14:35 Category 2: Avoiding Hedge Words — "Probably," "Maybe," and "I think"
 
16:13 Strengthening Your Message: Replacing "I think" with "I believe" or "I know"
 
25:57 Category 3: Avoiding the Word "But" — How it negates everything you said before
 
27:11 The "And" Solution: Maintaining positive momentum in conversation
 
29:03 Category 4: Positive First Word Responses — Using "Exactly," "Absolutely," and "Yes"
 
30:14 Category 5: Avoiding Interrupting Yourself — Staying on track and finishing your thoughts
 
36:31 Category 6: Avoiding Filler Words — The "Um," "Ah," and "Like" habit
 
43:26 Category 7: Organizing Your Content — The importance of a clear roadmap
 
55:56 The "Fine" Example: How prosody (tone) changes the meaning of words
 
68:48 How to Connect with David: EdgeStudio.com and the "Roy's Shows Rock" subject line
 
69:22 Looking Ahead: Preview of Session 3
 
69:51 Outro: RoyCoughlan.com and the PodFather Network

 

 

🔗 Where to Find David Goldberg

•Website: EdgeStudio.com

•Email: David@EdgeStudio.com (Mention "Roy's shows rock" in the subject line for a responsive reply!)

•Location: Times Square, NYC

🔗 About Your Host (Roy Coughlan)

•Listen to this episode on Podbean: https://podfather.me/e/david-goldberg-strategic-words-part-2/

•Explore more podcasts: Find all podcasts at the PodFather Network

•Website: RoyCoughlan.com

•Need help running your business? If you are looking for a Virtual Assistant and get reliable support for your daily operations.

•Virtual Assistants: VA.world

•Communities: BrainGym.fitness

•Private Networking Group: Learn about a Private Networking Group in 50 US States & 39 Countries with 640+ Members https://connectedleaders.academy/

 

 

#Podcasting #DavidGoldberg #EdgeStudio #StrategicWords #FirstImpressions #CommunicationSkills #PublicSpeaking #AudioQuality #ProfessionalDevelopment #LeadershipCommunication #RoyCoughlan #PodFather #ContentCreation #VoiceoverTraining #BusinessCommunication