Hot Smart Rich with Maggie Sellers Reum

Matilda Djerf sits down with Maggie Sellers Reum to share the highs and lows of being a public female founder and what she really wishes people knew. The now 29-year-old opens up about what type of leader she is now after explaining what really happened at Djerf Avenue, what it was like knowing the article was coming months in advance, and how she handled the pressure of protecting a $36M brand in real time

Matilda shares the full founder playbook. From landing culture-defining collabs (including Frankie’s Bikinis and Sofia Richie Graine) to building a brand that people line up for, Matilda breaks down how to secure your dream partnership, protect your team, and keep scaling when the internet is loud. Plus: Scandi-living, her upcoming wedding, and yes, the iconic hair.

Timestamps:

(00:00) Intro

(01:24) Does Matilda Djerf Listen to Podcasts?

(01:44) How She Became a Hair Icon

(03:17) What She Was Like at School

(03:41) Starting in Fashion at 11

(04:24) Moving to the US Without Speaking English

(06:46) Why She Stayed in Sweden (Not LA)

(07:56) Small Town Mindset vs Big Dreams

(09:11) Why She Started Gathered

(10:14) The Creator Economy Has Changed

(12:29) Becoming A House Hold Name

(14:35) The Truth About Scandi Living

(15:33) Why Work-Life Balance Doesn’t Exist

(16:40) I Accidentally Started a Lifestyle Trend

(18:03) Why Sweden Doesn’t Celebrate Success

(19:14) Turning 29: “I Did This”

(20:06) The Work Behind Self-Confidence

(21:31) Why She Started Djerf Avenue

(26:47) Can the Brand Exist Without Her?

(27:51) How Hailey Bieber Discovered Her

(29:08) Ad: AG1

(30:08) What She Learned From Hailey Bieber

(31:06) How She Makes Every Collab Work

(31:40) How She Landed Sofia Richie Grainge

(32:53) How She Knows a Drop Will Sell Out

(34:20) Brands With Real Momentum Right Now

(36:22) What Actually Makes a Brand Win

(37:06) The Djerf Avenue Scandal Explained

(40:12) Going Through It With Rasmus

(40:54) How She Handled the Pressure Mentally

(42:16) “People Don’t Care About Context”

(44:27) Did the Scandal Make Her Better?

(47:36) How She Feels About It Now

(49:57) Who Works at Djerf Avenue?

(51:36) Ad: Shopify

(52:31) Ad: Bilt

(53:28) How She Got Into Selfridges

(56:19) What She’s Manifesting Now

(56:59) Wedding Chat & Relationship Advice 

(59:24) Do You And Rasmus Have Contracts?

(01:00:24) Why Trust Has to Be Earned

(01:03:15) Rapid Fire: Money Habits

(01:03:26) Most Expensive Purchase

(01:03:56) Dream Collaboration

(01:04:30) Blowout vs Real Life

(01:04:53) Dyson Airwrap vs Rhode

(01:05:14) New York vs LA

(01:05:39) Robe vs Blazer

(01:06:21) Her Life Motto

(01:06:46) The Season I’m In

(01:07:16) Where to Find Matilda

(01:07:47) What Can HSR Help You With?

⸻

Sponsors:

. AG1 - Visit DrinkAG1.com/HSR to get a FREE morning person mug, plus a one-week supply of AG1 samples, with your AG1 Welcome Kit when you first subscribe. 

. Shopify - http://Shopify.com/HSR 

. Bilt - Sign up at http://Joinbilt.com/HSR

⸻

Follow Matilda Djerf: www.instagram.com/matildadjerf

Check out Djerf Avenue: https://djerfavenue.com

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe 

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices

How to invest, build wealth, and spot winning brands early - according to a $2B fund manager! 

Courtney Reum (investor, founder… and my husband!) breaks down how he actually decides what’s worth investing in and the mistakes most people make with money.

From Khloe Kardashian’s Khloud protein chips to the $500M BuzzBallz story, we get into what makes a consumer brand take off and what quietly kills it.

If you’ve ever wanted to start investing, build real wealth, or understand how these brands actually win - this is for you!

Timestamps:

00:01:37 Investing Expert… And My Husband

00:03:11 The $500M BuzzBallz Divorce Story

00:06:34 Can You Build This Brand?

00:07:36 Why I Waited To Start A Brand

00:09:32 When To Start Your Business

00:11:37 How Smart Investors Judge Risk

00:13:17 Why Celebrities Are Investing

00:16:55 Do Brands Need Celebrities?

00:18:19 Khloe Kardashian’s Khloud Review

00:22:57 Fiverr Ad

00:24:07 Smash Kitchen Chips Review

00:25:59 My Food Brand Framework

00:29:23 Red Flags In Investing

00:33:30 The Coinbase Investment Story

00:35:25 Traits Of Billionaire Founders

00:37:42 Maggie’s HSR Founder Edge

00:38:47 Followers Or Resume Virtues?

00:40:16 Is An MBA Worth It?

00:42:40 Is Goldman Still Prestigious?

00:45:13 Stan Ad

00:46:16 How To Get Into VC

00:47:59 Why Women Apply Less For Jobs

00:49:39 Rapid Fire Investing Advice

00:49:55 Last Credit Card Purchase

00:50:29 Spend On Experiences Instead

00:50:51 Best Newsletter Right Now

00:51:09 Using AI For Newsletters

00:52:46 Worst Investment Mistakes

00:54:25 My Proudest Accolade

00:54:47 Food, Wellness Or AI?

00:55:25 My Biggest Investment Win

00:56:43 Why Brands Need Family Offices

00:59:11 What Is A Family Office?

01:00:40 How To Reach Family Offices

01:01:16 Mr HSR’s New Email

⸻

Sponsors:

Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com

Stan - Learn more at http://getstanley.ai/maggie

⸻

Follow Courtney Reum: www.instagram.com/courtneyreum

Find out more about M13 Venture Capital: www.m13.co

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe 

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices

Kim Kardashian’s trainer, Senada Greca, reveals why strength training is the missing link for fat loss, confidence, cellulite, creatine, supplements, women’s fitness, and real results!

Maggie and Senada are getting into all of it - the fitness myths keeping girls stuck, why muscle is the REAL glow-up, and why weights are not the enemy. Senada spills on Kim Kardashian, creatine gummies, cardio, diet culture, and why your strawberry matcha is not ruining your results! 

This is your sign to stop shrinking, start taking up space, and build a body that feels as good as it looks!

Timestamps:

00:00:00 Intro

00:01:54 Transform Your Mind And Body

00:02:24 Dopamine Vs Discipline Explained

00:03:40 Why Women Need Strength Training

00:06:01 How Often To Lift Weights

00:07:24 Cellulite Truth And How To Reduce

00:09:16 Negative Self Talk And Confidence

00:10:31 How To Ignore Haters Online

00:12:03 Overcoming Eating Disorder And Anxiety

00:14:18 What Fitness And Health Really Means

00:15:24 The Truth About 80/20 Rule

00:17:46 Simple Nutrition Guide For Women

00:18:59 Creatine Benefits For Women Explained

00:20:28 Creatine Gummies Vs Powder Truth

00:22:03 Why Fibre Matters For Gut Health

00:22:49 Pique Tea Ad

00:23:47 Starting A Supplement Brand Today

00:25:21 What Billionaires Do Differently

00:26:31 Training Kim Kardashian Behind Scenes

00:29:10 Moving To LA For Kim Kardashian

00:31:29 Becoming A Nike Skims Athlete

00:32:54 Strength And Femininity Explained

00:33:43 How Long To See Results

00:36:09 Leaving Finance For Fitness Career

00:36:58 Why I Left My 9-5

00:37:36 How I Changed My Money Mindset

00:39:26 Lessons On Building Wealth

00:40:14 Rapid Fire Questions

00:40:23 Most Expensive Purchase Ever

00:40:37 Lymphatic Drainage Vs Deep Tissue

00:41:07 Sauna Vs Cold Plunge Benefits

00:41:19 Calories In Food Vs Drinks

00:42:00 Best Body Part To Train

00:42:12 My Current Life Chapter Title

00:42:35 HSR Love Note To Myself

⸻

Sponsors:

Pique - https://piquelife.com/hsr for 10% off

⸻

Follow Senada Greca: www.instagram.com/senada.greca

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe 

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices

Confidence coach & behavioral researcher, Dr. Shadé Zahrai, reveals 4 mindset shifts to stop self-doubt, build confidence, and own any room!

Why do some women walk in and get taken seriously instantly, while others overthink every move, over-apologise, and shrink themselves at work? 

Maggie and Dr. Shadé unpack the hidden habits holding ambitious women back, the psychology behind “Lucky Girl Syndrome,” and why high-achieving women still struggle with self-worth. From speaking with authority to asking for more at work, this conversation is a masterclass in becoming the woman who stops second-guessing herself and starts being seen, heard, and respected!

Timestamps:

00:00:00 Intro

00:01:55 What a Confidence Expert Does

00:03:56 The Truth About Self-Doubt

00:09:37 The 4 Traits Shaping Self-Worth

00:12:15 Change Your Personality in 6 Weeks

00:13:44 Is Personality Born or Built?

00:16:08 4 Signs You Don’t Accept Yourself

00:19:12 Why Successful People Feel Inadequate

00:21:43 Why Failure Feels Personal

00:23:31 Rewire Your Fear of Failure

00:25:37 The Michael Phelps Mindset Trick

00:28:22 The 3-Step Failure Recovery Framework

00:30:50 Why High Achievers Fear Failure

00:33:01 A Simple Tool for Pressure

00:34:35 The Trait That Builds Confidence

00:36:50 Why Confidence Follows Action

00:38:19 The “Impossible Problem” Story

00:40:27 Ad Break

00:41:30 Why “Delusion” Can Build Success

00:45:35 Rejection Therapy Explained

00:47:17 The Third Trait: Taking Control

00:49:02 Why You Feel Stuck

00:52:40 Stop Saying “You Should”

00:54:14 What To Say Instead

00:56:37 How To Ask For A Raise

00:57:28 How To Stop Being Ignored

01:00:31 Stop Over-Apologising

01:02:28 2 Ways To Control Emotion

01:04:01 Quick Confidence Tricks

01:08:42 How To Walk In Confidently

01:10:55 Nail Your Promotion Conversation

01:16:18 Women in Male-Dominated Workplaces

01:18:57 Why Women Undermine Women

01:26:29 Why One Size Doesn’t Work

01:28:10 You Can’t Please Everyone

01:29:13 Where To Find The Book

01:29:46 Last Thing On Your Credit Card?

01:29:55 Most Expensive Card Purchase?

01:30:12 Most Confident Person You’ve Met?

01:30:34 Books Or Podcasts?

01:30:38 Where Inspiration Comes From

01:31:18 This Season Of Life

01:32:09 Her HSR Love Note

01:32:40 Where To Find Shadé

⸻

Sponsors:

Stan: Learn more at http://getstanley.ai/maggie

⸻

Dr. Shadé Zahrai, is globally recognized behavioral researcher, scholar-practitioner, and award-winning peak performance educator to Fortune 100s. An ex-Lawyer armed with a background in psychology, an MBA, and a PhD in organizational behavior, she’s one of the leading voices on confidence and performance, and her new bestselling book, Big Trust: Rewire Self-Doubt, Find Your Confidence, Fuel Success, is transforming the lives of tens of thousands of people all over the world. 

Latest Book, Big Trust:  https://www.amazon.com/Big-Trust-Self-Doubt-Confidence-Success/dp/0063378159/

Follow Dr. Shadé Zahrai www.instagram.com/shadezahrai

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe 

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers
Learn more about your ad choices. Visit megaphone.fm/adchoices

Why is Hailey Bieber’s Rhode a $1B empire while other celebrity brands feel like "cash grabs"? 

Shopify President, Harley Finkelstein, breaks down the elite playbook behind Rhode, Skims, Kylie Cosmetics, Gymshark, and Chamberlain Coffee. From the “9 Person Rule” (why your friends are keeping you broke) to the “3,872 Books” email hack that caught Gary Vee’s attention, Harley explains how the world's most successful founders actually think!

No more waiting for a sign, a mentor, or 'perfect' timing. The cost of entry is $39 and a 'stupid' idea that you’re finally brave enough to start. The golden age of entrepreneurship is here - don't let it happen without you!

Timestamps:

00:00:00 Intro00:02:18 Why You Don’t See Yourself As An Entrepreneur00:05:17 Should Everyone Try Entrepreneurship?00:07:53 Why Most People Never Start00:09:07 The One Thing That Creates Billion Dollar Businesses00:12:50 Motivation Doesn’t Last… This Does00:13:56 Finding Your Ikigai (Life’s Work)00:16:32 “You’re Changing Women’s Lives”00:18:18 Chasing People You Admire00:22:31 Fiverr Ad00:23:42 How To Get Anyone’s Attention00:27:42 Do Creators Have A Peak?00:30:26 Do You Need An Audience To Win?00:33:59 Why Kardashian Brands Actually Work00:39:36 Will Celebrity Brands Keep Winning?00:43:08 Should We Be Scared Of AI?00:47:31 What Is AI Shopping?00:49:48 Will AI Replace Influencers?00:50:59 Will AI Replace Everything?00:53:07 Shopify Ad00:54:04 Bilt Ad00:55:13 A Letter From Harley’s Daughters00:55:51 Raising Future Entrepreneurs00:58:53 What He Spends His Money On01:00:06 Skiing vs Building Businesses01:00:19 Best Books For Entrepreneurs01:01:46 Industries To Avoid01:02:25 The Most Innovative Product He’s Seen01:03:30 What Makes A Brand Truly Great01:06:53 His “Spiky” Career Strategy01:07:45 The One Belief That Changed Everything01:10:22 How To Become A Better Storyteller01:12:32 Where To Find Harley

⸻

Sponsors:

Fiverr - If you are scaling a business, then you need to visit https://pro.fiverr.com    

Shopify - http://Shopify.com/HSR

Bilt - http://joinbilt.com/hsr

⸻

Follow Harley Finkelstein: 

Instagram: www.instagram.com/harley

Shopify: https://www.shopify.com/

⸻

Hot Smart Rich: Your Business & Culture Gossip

For ambitious women wanting to own the room, gain power, and build wealth.

Subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe 

Instagram: https://www.instagram.com/hotsmartrich/

Tiktok: https://www.tiktok.com/@hotsmartrich

Maggie Sellers Reum:

Instagram: https://www.instagram.com/maggiesellersreum/

Tiktok: https://www.tiktok.com/@maggiesellersreum

LinkedIn: https://www.linkedin.com/in/sellersmaggie/

Locker: https://www.wantlocker.com/users/maggiesellers

ShopMy: https://shopmy.us/maggiesellers

Amazon Storefront: https://www.amazon.com/shop/maggiesellers

Learn more about your ad choices. Visit megaphone.fm/adchoices