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  • Emily Campbell - AI UX Deep Dive
    In one of the most popular episodes yet, Vitaly Friedman talked about what’s next for AI design patterns (https://www.dive.club/deep-dives/vitaly-friedman).In that episode he frequently referenced Shape of AIl (https://www.shapeof.ai/) which is an incredible database of AI design patterns.So I wanted to get to the source and go deep with the creator Emily Campbell (https://www.linkedin.com/in/emmiecampbell/) to learn how to design great AI experiences. Because she’s studied AI products more than just about anyone I’ve ever seen 👀Some of my favorite highlights:- Ways to build trust in agentic products- Her favorite patterns for enhancing prompts- The traits she looks for when hiring AI designers- + a lot more- Shape of AI (https://www.shapeof.ai/) (her database of patterns)- Poke app (https://x.com/interaction/status/1965093198482866317/video/1) from Interaction
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  • Geoffrey Litt - The Future of Malleable Software
    AI is fundamentally shifting the way we think about digital products and the core deliverables that we're bringing to the table as designers.So I asked Geoffrey Litt (https://x.com/geoffreylitt) (Design Engineer at Notion) to share his vision for the future of malleable software and AI system design.Here’s some highlights:- The keys to effective system design- Geoffrey’s workflow for “working like a surgeon”- Why too many products become “nightmare bicycles”- The principles of malleable software vs. disposable software- Why version control is the most important AI interaction problem- Inside Geoffrey’s malleable software experiments at Ink & Switch- + a lot more-[Ink & Switch is the research lab (https://www.inkandswitch.com/)- Changing Minds by Seymour Papert (https://worrydream.com/refs/Papert_1980_-_Mindstorms,_1st_ed.pdf)- Geoffrey’s nightmare bicycle article (https://www.geoffreylitt.com/2025/03/03/the-nightmare-bicycle)- Don Norman’s Living with Complexity (https://www.amazon.com/Living-Complexity-Press-Donald-Norman/dp/0262014866)- Spell Burst by Tyler Angert (https://spellburstllm.github.io/)- A Pattern Language by Christopher Alexander (https://www.amazon.com/Pattern-Language-Buildings-Construction-Environmental/dp/0195019199)- Patchwork - Geoffrey’s collaboration environment at Ink & Switch (https://www.inkandswitch.com/patchwork/notebook/)⭐️ You can use the code DIVECLUB to get 20% off your first month of Lovable Pro 1!
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  • Ryan Scott - The skills that get designers promoted
    Craft gets you hired.But business impact gets you promoted.So this week’s episode with [Ryan Scott](https://www.linkedin.com/in/ryanscottcreative/) is a deep dive into how designers can think strategically about their career.He shares a ton of lessons from his [PM Masterclass for designers](https://join.dive.club/ryan-scott-pm-masterclass-affiliate):- What it looks like to grow your product muscles- The right (and wrong) ways to get buy-in for your ideas- Strategies for making data a part of your design practice- Ways to spot new strategic opportunities for your company- How to position your work to be compelling to a business leader- What Ryan learned making big ideas happen at Airbnb and Doordash- + a lot more⭐️ Get $100 off Ryan’s course when you us the code DIVECLUB- Andy Budd’s talk in Berlin (https://www.youtube.com/watch?v=8eYH6Z3LmhU)- Builder.io (http://builder.io/) mentioned as AI tool for engineers- booking.com (http://booking.com/) vs Airbnb competitive positioning example
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  • Designing the first ever tabletop game console
    Board (https://board.fun/) has taken over social social media (and for good reason).It’s one of the most obvious yet innovative products I’ve ever seen.So as soon as Kevin Twohy (https://x.com/kevintwohy) shared a preview with me I knew we had to do an interview to get the behind-the-scenes (spoiler: I did buy it lol).So this episode is a deep dive into his design process for the first ever tabletop game console:- What he learned about prototyping hardware products- How they figured out the “brand moves” for Board- How Kevin makes the most of AI tools- + a lot moreKevin referenced Mike and Chara Smith’s episode talking about “brand moves” multiple times - https://www.youtube.com/watch?v=Jhxx6yK2J08&t=392s
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  • How AI is Changing Design Workflows
    AI is reshaping how we design and build software, creating huge opportunities for designers who experiment, adapt, and help define what the practice looks like next. This session is your opportunity to learn directly from some of the best in the industry.
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Über Dive Club 🤿

Where designers never stop learning 💪Dive Club is an interview series hosted by Ridd that is designed to unlock knowledge from today's most prolific designers. We go deep into craft, storytelling, tools, design engineering, startups, and much more.You can find all of the episodes, key takeaways, and bonus resources here 👉 Dive.club
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