The Bubbles Effect

What if the next level of your life isn’t about doing more… but rebuilding from the inside out?
In this week’s Power Hour, I’m joined by Jen Rulon, a 15-time Ironman athlete turned midlife transformation coach who helps women reclaim their strength, mindset, and purpose in a whole new way. 💪
After decades of endurance training, a major life transition, and rebuilding her life in Costa Rica, Jen realized something powerful: women in midlife don’t need another finish line… they need a new foundation.
In this conversation, we talk about what it actually looks like to shift from constant striving into something more sustainable, aligned, and fulfilling, especially in your 40s and beyond.
Here’s what we get into:
Why “more goals” isn’t always the answer (and what to focus on instead)
Jen’s 4-part framework: movement, mindset, metabolism, and meaning
How strength training impacts confidence, energy, and longevity
The truth about metabolism, nutrition, and intermittent fasting for women
How your physical health directly impacts your business, energy, and daily life
Simple ways to start rebuilding from the inside out, without overwhelm
3 simple takeaways you can start today:
Start with movement → even 10 minutes counts (walk, dance, just get moving)
Shift your mindset → try the “mirror exercise” and give yourself one compliment daily
Create space to process → journaling (or voice notes) to reconnect with yourself
This episode is a reminder that you’re not behind… you’re evolving.
And sometimes the most powerful thing you can do is come back to yourself.
✨ If this resonated, I created a simple playbook to help you take action on what you learn, grab it below.
📄 Get the playbook here: https://nb.marketing/podcast

Connect with Jen here: https://jenrulon.com

This week, I’m diving into a few new Instagram updates… and a mindset shift that’s been on my mind.
On the marketing side, I’m talking about what Instagram is testing right now.
They’re experimenting with links in captions (finally 🥳), but there’s a catch... you have to be Meta verified, and you only get a limited number per month.
I’m also hearing (from IG's CEO) that adding music to carousels can help boost reach, and trial Reels are getting pushed pretty heavily right now.
So if you’re creating content, these are a few things I’d start testing this week. 💅
And then on the mindset side, this is something that came to me on a run…
I kept thinking about what actually happens when we show up.
And I’m realizing that it’s kind of both everything and nothing at the same time.
Because yes, people notice, but not in the way we think they do.
Most people aren’t paying as much attention or judging as much as we think… and that’s actually a really freeing place to operate from. 🙌
So if you’ve been holding back or overthinking showing up, this is your reminder to just do it.
Because the growth you’re looking for is on the other side of consistency (and a little bit of fear), not perfection.
That’s what I’ve got for today.
Short, simple, and something you can actually use this week.
I’ll be back on Wednesday with a new Power Hour episode.
And remember… just like bubbles, we rise to the top. 🥂

In this episode of The Bubbles Effect Podcast, I’m sitting down with Kate Hendrickson, and this one feels like the ultimate catch-up moment because we actually went to high school together (we’ll just… not do the math on how long ago that was 😂).
Kate’s career has taken her through so many different lanes, from TV and film to hospitality, corporate consulting, entrepreneurship, and now writing her own books, and we talk all about what it looks like to evolve, pivot, and trust yourself along the way.
This convo really feels like sitting down over a glass of champagne and just talking life, business, and everything in between (because we did 🥂). We chat burnout, entrepreneurship, leadership, and those moments where you realize… okay, something needs to change.
Kate also shares how she left a decade-long consulting career, started her own business, and followed that creative pull to finally write and publish her first book (which is such a fun, feel-good story you’ll want to grab). ❤️
And of course, we mix in all the fun stuff too, brunch, favorite drinks, comfort shows, social media as moms, and travel dreams.
In this episode, we chat about:
Career pivots and not staying in just one lane
Trusting your gut (even when it’s scary)
The real side of entrepreneurship (including the lonely parts)
Leadership, growth, and common business mistakes
Writing, publishing, and putting yourself out there
Brunch, bubbles, and our go-to comfort shows
It was so fun to have a conversation with an old friend! Easy, real, and full of those little moments that make you think.
Pour something bubbly and come hang out with us 🥂
Connect with Kate here: https://www.kate-hendrickson.com

What if your biggest advantage in business right now isn’t "better marketing" … but a clearer, more authentic personal brand?
In this Wednesday Power Hour, I’m joined by Nat Schooler, founder of Monday Influencer and former IBM Futurist, whose career journey spans everything from working in a family wine business to building authority in tech, branding, and AI. 🍷🤖
This conversation really centers around one key idea: in a world where AI can create almost anything, being real and clearly understood is more valuable than ever.
We talk about why personal brands often outperform business brands, how to actually stand out in a crowded space, and why so many entrepreneurs overcomplicate their messaging without even realizing it. 😤
Nat shares simple, practical ways to start building your brand today, along with insights on credibility, consistency, and how to take control of your online presence instead of letting it happen by default.
We also dive into:
• Why simple messaging is one of the most powerful tools you have
• The three things every strong personal brand needs: clarity, differentiation, and credibility
• How authenticity is becoming a competitive advantage in an AI-driven world
• Why you already have a personal brand (whether you’ve built it intentionally or not)
• How to move through imposter syndrome and start showing up with confidence
If you’ve been overthinking your brand, second-guessing how to show up, or feeling like you’re blending in… this is a really helpful reset.
Grab your coffee and join us for this real, practical conversation.
You can learn more about Nat and Monday Influencer at: https://mondayinfluencer.com

👉 Ready to put this into action? Grab this week’s corresponding Power Hour Playbook here: https://nb.marketing/podcast

Hey y'all, it’s Monday, March 16th, and you don't want to miss today's short episode!
I dive into one of the biggest shifts happening in marketing right now: entity-based SEO. If you’ve been hearing that phrase pop up lately, you’re not alone. I shared an article about it in Saturday’s newsletter (which, by the way, goes out bi-weekly if you want in), and it ended up being the most clicked link so clearly this is something we all need to be paying attention to.
Here’s the simple version: SEO is no longer about just using the right keywords, it’s about being understood.
Search engines and AI are now asking:
Who are you?
What do you do?
And how do you connect to everything else online?
I chat about how Google is essentially building a “map of the world” through entities (think: people, brands, ideas), why keywords still matter (but aren’t the whole strategy anymore), and how the future of SEO is really about topic authority, depth, and connection.
If your content still feels like a collection of random posts… this episode is your sign to shift into building a true content ecosystem.
Because the businesses that are going to win?
They’re not the ones using the “right” words.
They’re the ones that become known for something.
Then we shift into a little Monday mindset moment, because, real life.
I’m sharing a very real behind-the-scenes of recording this episode… multiple times… with my microphone off 🙃 and how that kind of perfectly reflects the season I’ve been in lately.
Transitions. Friction. Things not going as planned.
And just a reminder that not every week is going to be perfectly dialed in, but that doesn’t mean you’re completely off track either!
Sometimes it just means you’re in a different season. Or in between seasons.
So this is your reminder to give yourself a little grace, take a breath and remember how strong you are ❤️
As always, if you need someone to talk it out with, marketing or mindset, I’m here!
And I’ve got two really good episodes coming out this Wednesday and Friday, so stay tuned for those.
Thanks for being here, have a great week and I’ll talk to you soon 🥂
Read the full article here: https://neilpatel.com/blog/entity-based-seo
Get the newsletter here: https://nb.marketing/resources