Ladies Who Launch

In this week's episode of Ladies Who Launch, Rochelle sits down with communication expert Amira Quaye to unpack why so many women struggle to hold their own in high-stakes rooms.

From being labelled "bossy" versus "headstrong" to the exhaustion of over-explaining and the quiet friction between male and female language.
Amira breaks down how to unlearn old habits, reduce filler words, reframe your email language, and navigate difficult conversations without shrinking. Plus, her six fundamentals of communication for finding your voice in any environment.

In this episode, we cover:
Owning your voice in high-stakes rooms; why women get labelled "bossy", and how to hold your own without shrinking
Unlearning old habits, over-explaining, filler words, and the tension between male vs female language
Reframing your written communication by stripping apologetic language from emails and finding authority
Navigating difficult conversations and managing the feelings that come with confrontation in both personal and professional life
Amira's six fundamentals of communication for finding and projecting your voice

If you’ve ever struggled to find your voice and speak your truth, this one’s for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction to Amira
01:08 What is a Communication Expert?
06:01 Understanding your communication style
12:12 Unlearning Needs and Emotions
14:58 Why We Over Explain
19:50 Male vs Female communication stigmas
24:23 Filler Words and Rephrasing Your tone on email
31:57 Holding Your Own in a room
38:00 Handling Awkward Silences
40:43 Why We Avoid Conflict
44:23 How to approach Difficult Conversations
49:03 Assertive vs Defensive
52:09 Difficult Talk No Nos
57:03 Amira’s 6 Communication Fundamentals
01:03:48 Top Communication Tip
01:05:32 Wrap Up

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Instagram: https://www.instagram.com/the_communicationexpert/
TikTok: https://www.tiktok.com/@the_communicationexpert

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Rochelle Humes sits down with JSHealth founder, Jessica Sepel, to unpack her experience of diet culture and how it failed an entire generation of women. She built JSHealth to offer women access to nutrition in a healthy way. From her first experience with nutrition to building a global, female-first supplement company without investment, Jessica shares the untold story behind the brand that put women's health first.

This conversation covers the real work behind building a brand that puts quality first. We cover everything from ingredients, building a community of trusted women and what she’s learnt about leading a growing team.

In this episode, we cover:

Jessica's first experience with nutrition, how diet culture failed women and teenagers, and where JSHealth was rooted from
Starting JSHealth as a first-to-market, female-first vitamin company, bootstrapped from day one with no investors
Generating hype, protecting customer trust in an unregulated industry, and enforcing quality control from the start
Developing the skills to lead, setting boundaries as a founder, and the morning and evening routines that keep her grounded
The evolution of science for women's health and Jessica's financial advice for founders

If you've ever felt let down by the wellness industry, this one's for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Jessica Sepel
01:32 Early Diet Struggles
07:22 Choosing Your Nutrition Path
12:34 Spotting The Supplements Gap
21:06 First 2000 Bottles Sold
24:09 Scaling Without Pressure
27:14 From Local To Global
29:45 Build Through Quality
33:30 Bootstrapped Scrappy Growth
39:31 Nighttime Switch Off Routine
44:17 Creating Mornings Without Chaos
47:34 Boundaries For Founders
49:57 Future Of Women’s Health
54:19 Rocket Round
01:01:17 Mentors And Box On
01:03:00 Confidence Around Money
01:10:37 Prioritising Customer Retention
01:19:17 Wrap Up

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FOLLOW JESSICA
Instagram: https://www.instagram.com/jshealth/reels/?hl=en
JSHealth: https://www.instagram.com/jshealthvitamins/?hl=en
TikTok: https://www.tiktok.com/@jshealthvitamins
https://uk.jshealthvitamins.com/

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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch

Disclaimer: JSHealth Vitamins formulas vary by region
Ladies Who Launch listeners get 20% off JSHealth. Use the code LWL at checkout: https://uk.jshealthvitamins.com/?utm_source=UKTalent&utm_medium=LadiesWhoLaunch&utm_campaign=LadiesWhoLaunchadd
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In this week's episode of Ladies Who Launch, Nicola Elliott, founder of NEOM, takes us behind the scenes of building a brand in a category that barely existed when she started. From the early days of product creation to scaling to 150 products, 150 employees, and £45M in annual turnover, Nicola gets into the mechanics of strategically building for long-term growth. We unpack the real decisions most founders agonise over: the benefits of taking investment versus staying self-funded, and the personal sacrifices that come as a direct consequence of business ambition.

Beyond the numbers, this conversation digs into what makes NEOM genuinely stick, how Nicola has built a deep consumer-to-brand connection at scale, and perhaps more importantly, how she's designed the business around the life she actually wants to live. It's an honest, tactical conversation for founders who want to build something substantial without losing themselves in the process.

In this episode, we cover:

The journey of starting & building NEOM
Building in a ‘unique’ category
150 products, 150 employees, £45M in annual turnover
Strategically building for long term growth, not pace
Benefits of investment vs self funding
Real life sacrifices as a consequence of business
Creating consumer x brand connection
Designing business around your life

We Are Ladies Who Launch!

CHAPTERS
00:00 Introduction
00:43 Before Wellness Was a Thing
03:41 Anxiety Sparking the NEOM Idea
06:15 From Blends to NEOM
08:27 First Products and Candles
11:40 Green Lights to Quitting Your 9-5
14:29 Building the Right Team
17:58 Creating a New Category
23:11 Retailer Placement Challenges
26:32 Sponsor Break: Starling Tools
27:42 Scaling With Steady Growth
33:33 Slow Growth Wins
34:00 Realities of Raising Money
35:50 Founder Lifestyle Questions
36:58 Motherhood While Building a Business
40:01 Sacrifice And Seasons
41:50 Work That Feeds You
43:06 Protecting Brand Identity
47:32 Customer Moments Strategy
49:06 Founder Role Today
52:39 Realistic Wellness Positioning
53:47 Future Growth And Collabs
55:56 Rocket Round
58:15 Curating Your Circle
59:35 Patience Builds Brands
01:00:34 Nicola’s Dream Collab
01:02:00 Finding A Mentor
01:03:14 Founder Money Habits
01:07:21 Financial Myths Debunked
01:09:30 Profitability Over Hype
01:12:23 Design Success Your Way
01:14:55 Nicola’s Ideal Lunch
01:17:49 Wrap Up And Subscribe

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FOLLOW NICOLA
Instagram: https://www.instagram.com/nicolaelliottneom/
NEOM: https://www.instagram.com/neomwellbeing/

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TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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In this week's episode of Ladies Who Launch, Penelope Cheshire takes us back to where it all began: an £8,000 leap of faith funded by selling her partner's Rolex, and a belief that premium hair extensions didn't have to feel exclusive or unapproachable.

What followed was a masterclass in retail grit, from cold-pitching salons and building a team from the ground up, to navigating investment rooms where beauty wasn't taken seriously, and a partnership with Molly-Mae that sent the business into a different stratosphere.

Penelope gets refreshingly honest about what actually happens during and after an exit, why she's channeling everything she learned into her next venture Killer Brush, and the moments that shaped her as a founder along the way.

In this episode, we cover:
The build of Beauty Works from an £8,000 Rolex watch sale
Business growth through hair salons
Facing stereotypes against the beauty industry
Behind the Molly-Mae partnership
The story of the Beauty Works sell
Launching her new business, Killa Brush

If you’re a founder with an idea mixed with grit and determination, this episode is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Meet Penelope Cheshire, Founder of Beauty Works
05:35 Beginning of Beauty Works
06:38 Selling My Partners Rolex to Start
11:17 First Big Retail Order
18:42 Rejected by Investors
23:47 Creating a Premium Positioning
29:28 Behind The Molly Mae Partnership
35:49 Leadership & Letting Go
47:38 The Truth Behind Leaving Beauty Works
57:57 Private Equity Reality Check
01:01:37 Starting Killa Brush
01:12:12 Sharing Entrepreneurship Truths
01:15:40 Rocket Round
01:22:57 Final Advice & Wrap

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FOLLOW PENELOPE
Penelope’s Instagram: https://www.instagram.com/penelopecheshire/
Killa Brush: https://www.instagram.com/killabrushofficial/
Killa Brush Website: www.killabrush.com

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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In this week's episode of Ladies Who Launch, Rochelle sits down with Hanushka Toni, to unpack her journey from law to launching Sellier, the luxury handbag brand that caught the attention of Flannels and the moment her Jane Birkin auction went viral.

She also gets candid about building a business alongside family, the realities of entrepreneurship no one talks about, and her bold move into feminine hygiene with JUICE, breaking taboos in real time.

In this episode, we cover:

How Hanushka transitioned from Law to luxury retail
Building luxury handbag retailer, Selier
Behind the Jane Birkin auction
Effectively growing a business through social media
Benefits of the Sellier x Flannels partnership
What people are getting wrong about entrepreneurship
Introducing JUICE and taboos around feminine hygiene

Whether you're a founder, a creator, or someone with a big idea and no idea where to start, this one is for you.

We Are Ladies Who Launch!

CHAPTERS
00:00 Introducing Hanushka
03:24 Building Sellier
09:10 Creating Virality on Social
14:12 Behind The Jane Birkin Auction
20:50 Viral Marketing Playbook
25:21 Behind The Flannels Partnership Expansion
28:00 Navigating Motherhood & Ambition
31:25 Introducing JUICE
33:09 Handling Business Criticism
37:58 Redefining Success
40:18 Embrace The Cringe
41:22 Rocket Round Advice

🔔 New episodes every Wednesday — subscribe so you never miss a launch.

FOLLOW HANUSHKA
Hanushka’s Instagram: https://www.instagram.com/hanushkaa/
Sellier: https://www.instagram.com/sellierknightsbridge/
JUICE: https://www.instagram.com/wearejuicers/

FOLLOW US
Instagram: www.instagram.com/weareladieswholaunch/
TikTok: www.tiktok.com/@weareladieswholaunch
YouTube: www.youtube.com/@Weareladieswholaunch
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