Chloe Juno The Art of Storytelling in Documentary Photography and it's Social Impact
Chloe Juno is a Brighton‑based British documentary photographer, visual artist, creative consultant, curator, and photo editor with over 15 years’ experience in the industry
She has worked with major clients like Thomson Reuters, The Sunday Times, 8 Magazine, and has led workshops at respected institutions including the Royal Festival Hall and Plymouth City Museum Her photography is part of the permanent collection at Plymouth Museum.
Chloe’s photography intersects art and social commentary—turning overlooked street trash into moments that explore memory, identity, and consumer culture. Through Someone’s Rubbish, she builds a nuanced portrait of urban life, one small item at a time. Chloe was co curator of Documenting Britain from 2015 - 2021 the project curates a diverse range of images that highlight overlooked aspects of everyday life, offering an alternative to the polished visuals dominating mainstream media. As a curator, Chloe prioritised authentic storytelling and amplifies the voices of both emerging and established photographers. Documenting Britain has become a celebrated hub for grassroots visual storytelling, fostering a sense of community around real-life narratives and empowering a new generation of storytellers and redefines what documentary photography can testify.
Chloe supports photographers and arts organizations in developing concepts, photobooks, exhibitions, and visual identities. Her consultancy spans photo editing, art direction, project management, archiving, workshops, and public art commissions.
Throughout the conversation, Chloe underscors the importance of authenticity and sensitivity when collaborating with different communities, emphasizing the power of photography to foster understanding and social change.
The discussion also explored broader industry themes, particularly the evolving challenges photographers face. Topics included the growing impact of AI on the art form, the pivotal role of curators in shaping exhibitions, and the necessity of resilience in a rapidly changing industry.
Chloe reflects on her collaborations, notably with environmental photographer Alan Juno, and shared her insights on how photography intertwines with her life as a medium for powerful visual storytelling. Resilience, she noted, is multifaceted—personal resilience stems from passion and focus, financial resilience from balancing commercial and personal projects, and creative resilience from staying true to one's vision.
Professional resilience involves adapting to industry shifts, mental resilience requires managing imposter syndrome and rejection, and strategic resilience lies in forging unconventional paths when traditional routes falter. For Chloe, resilience is about "just doing you," pushing through challenges while remaining anchored to one's core passions and independent projects.
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