Ourselves Podcast

Matt Hansen did not wait for a record label to believe in him. He built his career himself. After posting a single TikTok covering Frank Ocean, Matt suddenly found millions of people listening. What started as a simple video turned into a full time music career built entirely outside the traditional music industry.

In this episode of Ourselves, Matt shares the real story behind that moment and what it actually takes to survive as an independent artist today. We talk about the reality of building an audience online, the pressure artists feel to chase algorithms, and why Matt refuses to let AI touch his music.

 

00:00 Beating the Scroll

02:19 Staying Independent

03:18 DistroKid and Fast Releases

05:11 Timing the Social Media Window

07:44 Do Artists Need Labels?

09:38 TikTok Mini Music Videos

16:28 The Frank Ocean video that changed his life

20:03 Handling Label Attention

30:40 Finding the Right Hooks For Your Videos

42:55 AI Emotion Theft

43:42 Beauty of Imperfection

49:20 Synesthesia and Billie Eilish

01:04:30 Touring Loneliness

01:07:10 How to Win Over a Festival Crowd

01:13:37 Relevance and TikTok Tips

 

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Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠ 

 

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⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠

 

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✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠: 

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

I sat down with Iranian rapper and activist Erfan Paydar to unpack what’s really happening in Iran right now and why the world isn’t paying enough attention. From the 1979 revolution to today’s protests, we break down the political history that led to the current regime and the massive nationwide uprising demanding change.

Erfan shares a deeply personal perspective shaped by growing up between Iran and the United States. We discuss the brutal crackdowns on protesters, the economic collapse inside the country, and why millions of Iranians believe the Islamic Republic has reached its breaking point. He explains the role of the IRGC, the influence of foreign powers, and why many Iranians are rallying behind Crown Prince Reza Pahlavi as a potential transitional leader.

Beyond politics, Erfan also reflects on his childhood in Iran, the beauty of Iranian culture, and how his experiences living in both worlds shaped his music and activism. From stories of growing up in Isfahan and Tehran to building a rap career that speaks for the Iranian diaspora, this conversation dives into identity, freedom, and the responsibility of using your voice.

This episode is an honest, emotional look at a nation at a crossroads and a reminder that behind every headline are real people fighting for their future.

01:59 Diaspora Connection to Iran

02:20 Growing Up Between Iran and USA

03:53 Iran’s 1979 Revolution to Today

05:16 Uprising and Brutal Crackdown

08:09 Corruption and the IRGC

12:13 1953 Coup and the Shah Era

18:17 Why the 1979 Revolution Happened

35:45 Free Iran vs Free Palestine Debate

36:40 Media Silence and Minimizing Deaths

38:40 False Comparisons to US Protests

39:45 Being Called a Zionist for Speaking Out

40:20 Hyperinflation and Daily Survival

41:26 Can the Regime Outlast Collapse?

44:11 US Sanctions Versus Corruption

46:41 Iranian Regime’s Children Living Lavish in Dubai

48:23 Erfan’s Childhood Memories of Iran

50:38 Hope of Returning Home

51:29 Trump Talks and Nuclear Standoff

54:33 How Strict Censorship is in Iran

01:01:13 How to Help Iran

 

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Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠ 

 

LISTEN / SUBSCRIBE TO THE PODCAST:

⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠

 

CONNECT WITH US:

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠: 

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

Want to sell a movie to Netflix? This episode breaks down the reality behind a Netflix documentary pitch deck, funding, film financing, and what streamers actually buy. Oscar-nominated director Matt Ogens, known for Netflix’s Audible and Disney+’s Madu, explains how pitch decks, sizzle reels, packaging, and access determine whether a project gets made, how documentary financing really works, and what filmmakers need to understand about distribution deals in 2026. If you’re researching Netflix documentary pitches, film funding, or how to build a filmmaking career, this is the real behind-the-scenes conversation.

 

02:39 Origin Story: Growing Up Without an “Artist” Blueprint

08:23 The importance of being a PA and DIY Film school

09:34 How networking got his first big break with ESPN

15:11 Deep Dive: Making his film ‘Audible’—12 Years to Finance, Pitch Decks, Netflix, and Sound as Character

37:37 Why So Many Docs Are Under 40 Minutes (Festivals, Oscars Rules)

38:26 Netflix + Festivals: Qualifying Runs, Theatrical Weeks, and Strategy

41:33 The Oscars Aren’t the Job: Filmmaking as Hard Work + Startup Life

44:55 From Viral Clip to Disney+: The Origin Story of ‘Madu’

50:41 Pitching Docs Today: Treatments, Sizzle Reels, and Selling the Arc

54:08 Capturing Intimacy on Camera: Trust, Crew Size, Lenses, and Natural Light

01:08:12 Co-Directing Across Cultures: Why Collaboration Made the Film Stronger

01:10:11 Best Ways to Edit Documentaries

01:15:42 The Best Way To Interview for Documentaries

01:18:27 Where Should the Subject Look? On-Lens vs Off-Lens

01:22:52 What Makes a Doc Stand Out? The One Thing That Gets Audiences to Care

01:24:42 Breaking Into Commercials & Branded: Reels, Rosters, and the Pitch Process

 

Follow⁠ ⁠⁠Matt Ogens⁠

Follow ⁠⁠⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠⁠⁠ 

 

LISTEN / SUBSCRIBE TO THE PODCAST:

⁠⁠⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠⁠⁠

 

CONNECT WITH US:

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠⁠⁠: 

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠⁠⁠Facebook

From $500 music videos to six-figure productions, I sat down with up-and-coming photographer Cilantro to break down what it really takes to level up in the creative industry. This is a raw, unfiltered conversation between two filmmakers at different stages of their careers...diving deep into mentorship, ego, gear obsession, and why your personal work might just be your most valuable investment.

We talk about navigating plateaus, building an undeniable portfolio, communicating your vision (even with limited budgets), and what it actually takes to build a core team you can trust. Cilantro also opens up about burnout, finding his voice, and the harsh realities of getting noticed in an oversaturated industry.

If you’re a creative trying to break through, this episode is your blueprint.

 

00:40 Hitting a Ceiling in Work
01:54 Exposure to Larger Productions
04:34 Finding Mentorship
05:09 Building Trust with Production Companies
06:00 First Major Label Music Video
06:27 Arrad's Big Break from Working With Tyga
07:03 Creating a Proof of Concept
07:30 Challenges in Photography
08:52 Finding Your Style
09:09 Shadowing Professionals
14:42 Building a Core Team
16:49 Dealing with Low Budgets
17:12 How to Build Your Team
18:04 Best Gear for Filmmakers
18:55 Obsessing Over Gear: Is It Necessary?
19:20 Using iPhones for Professional Shoots
22:41 Owning vs. Renting Gear
26:15 Making Your Offer Undeniable
29:09 Executing Personal Projects
31:36 Creating for Yourself
32:35 Breaking Into Commercials
33:30 Curating Your Portfolio

 

Follow ⁠⁠⁠⁠⁠⁠Arrad (podcast host)⁠⁠⁠⁠⁠⁠ 

Follow ⁠Cilantro

 

LISTEN / SUBSCRIBE TO THE PODCAST:

⁠⁠⁠⁠⁠⁠SPOTIFY⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠APPLE MUSIC⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠YOUTUBE⁠⁠⁠⁠⁠⁠

 

CONNECT WITH US:

✩ ⁠⁠⁠⁠⁠⁠Ourselves (production team)⁠⁠⁠⁠⁠⁠: 

✩ ⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠Twitter⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠⁠

✩ ⁠⁠⁠⁠⁠⁠Facebook

I was on set yesterday filming a new project, and I realized how little many of my colleagues and crew knew about the situation in Iran right now. I am a proud Iranian and wanted to quickly educate you on what is happening there, so this mini episode provides a little glimpse.

I hope this offers a bit of insight and, more importantly, motivates you to help spread the word and keep attention on Iran. Every share, every conversation, every bit of pressure matters.

Be the voice of Iran, for a free Iran. 💚🤍❤️