Insights on air x Berylls by AlixPartners

In this episode of the Berylls by AlixPartners podcast we talk about how automotive marketing and sales are evolving: How to navigate growing electrification und digitalization and shifting customer expectations.

(00:00) Intro and Guests: Arthur Kipferler, Partner & Managing Director; Jonas Wagner, Partner & Managing Director
(01:10) What word describes best the state of automotive sales?
(01:42) Dealers are here to stay!
(03:13) The importance of personal and direct consumer contact
(03:42) The possible impact of AI for sales and marketing
(05:09) Barriers for growing shares of electric vehicles (BEV)
(06:46) Vehicle lifetime as a chance for higher OEM profits
(08:06) Needed structural chance within OEMs setup to match market needs
(09:45) Refocusing as a chance for automotives future sales and marketing
(10:45) Outro

Visit or Berylls.com Website for further infos and reading:
https://www.berylls.com/future-sales-models-hybridization-as-the-new-norm/
https://www.berylls.com/ai-in-automotive-marketing-sales-from-efficiency-lever-to-growth-engine/
https://www.berylls.com/bev-sales-unlocking-private-demand/
https://www.berylls.com/new-profit-pools-strengthening-core-services-through-lifecycle-control/
https://www.berylls.com/rightsizing-sales-organizations-from-cost-cutting-to-capability-building/

Wir sprechen über die aktuelle Berylls Studie zu den Top 25 der Zulieferindustrie.
Zulieferer sind erstmalig profitabler als OEMs, obwohl gleichzeitig beide Gruppen rückläufige Umsatzzahlen zu verzeichnen haben.
Was lässt sich daraus für 2025/26 ableiten und wie können sich Zulieferer aufgrund dessen strategisch bestmöglich aufstellen?
Zu Gast sind Stefan Schneeberger, Associate Partner, und Jan-Philipp Schneider, Senior Consultant, beide bei Berylls by AlixPartners.

Auf unserem YouTube Kanal findet ihr weitere Videoinhalte zum Thema: [The presentation of the TOP 25 Supplier Study 2025](https://youtu.be/LMLLeYah5Cw?si=PZZncLXiQOCdYKUT)

Diese Podcastepisode wurde aufgezeichnet von Berylls by AlixPartners im Dezember 2025

Wir sprechen über die Überschneidungen und Möglichkeiten der Automobilindustrie im Bereich stetig wachsender Verteidigungsausgaben.

Mit Stefan Schneeberger (Associate Partner) und Christian Leber (Partner)

Weitere Insights finden Sie in unserer Studie: OPPORTUNITIES IN DEFENSE: KEY QUESTIONS FOR NON-DEFENSE PLAYERS: https://www.berylls.com/ploughshares-into-swords/

Raw Materials • Rare Earths • Chips. They’ve all disrupted production before. None are secured for the future. The risk of recurrence? Higher than ever.
The car of the future isn’t just about batteries and software
It’s built on fragile supply chains, exposed to geopolitics and resource nationalism
Every OEM knows: the next disruption is not a question of if, but when

Guest:
Christian Grimmelt (Partner)

Find more info on rare earths and supply chain risks here:
- https://www.berylls.com/supply-chain-shortages/
- https://www.berylls.com/podcast-rare-earths-supply-chain-shortages-supply-chain-risks-in-automotive/

Sustainability is no longer just a cost factor – it’s becoming a core business driver. In this episode, we explore how automotive companies can turn green initiatives into profitable strategies, from supply chain resilience to new mobility models.