Mobile Dev Memo Podcast

On this week's episode of the podcast, I am joined by Olivia Kory, the CMO of Haus, to discuss the recent $1BN investment in AppsFlyer by Meta, Google, Unity, and Moloco, and the shifting landscape of mobile measurement it portends. We explore the strategic motivations behind major ad platforms banding together to ensure measurement neutrality and how the industry is moving toward more sophisticated incrementality models. Among other things, we discuss:
Why a consortium of major ad platforms decided to invest in a major mobile measurement partner at this time
How the tension between platform-owned measurement tools and independent third-party services will influence advertiser trust moving forward
Whether the failure of Apple’s SKAdNetwork to provide actionable insights has forced the industry back toward traditional attribution
If the entry of private equity into the measurement space changes the long-term incentives for data neutrality and transparency
What the rise of connected television as a performance channel reveals about the limitations of current mobile measurement frameworks
When advertisers should prioritize long-term incrementality testing over the immediate gratification of last-click attribution data in their dashboards
Whether the consolidation of ad tech assets under single entities creates a conflict of interest that ultimately hurts performance
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
Spotify
YouTube
Apple Podcasts

On this week's episode of the podcast, I am joined by Venkat Prabhu, Director of Product for Shop Campaigns at Shopify, to discuss the platform's evolution into a comprehensive marketing operating system for eCommerce merchants. We explore the major announcements from Shopify's Spring Editions, specifically focusing on how the platform leverages commerce data and AI to simplify advertising for businesses of all sizes. Among other things, we discuss:
How AI-driven automation empowers small businesses to participate in the digital marketing ecosystem
Whether centralized platforms like Shopify can solve the persistent problem of cross-channel attribution
If risk-free advertising models will become the standard for merchants entering the digital economy
Why the integration of commerce data into advertising algorithms creates a unique competitive moat
What happens when a commerce platform evolves into a holistic marketing operating system
How deep integration with AI agents like ChatGPT will redefine discovery for online shoppers
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
Spotify
YouTube
Apple Podcasts

On this week's episode of the podcast, I am joined by Peter Stuart, the co-founder of Velora, an AI operating system for specialist publishers. Peter returns to the podcast to discuss the rapidly evolving landscape of AI in journalism and to explore how editorial teams are integrating these tools into their daily operations. Among other things, we cover:
How AI tools like LLMs can effectively augment journalistic research and fact-checking processes without compromising editorial integrity
If the increasing efficiency of AI content pipelines will ultimately diminish the perceived value of human-led investigative reporting
Why some media organizations remain hesitant to integrate AI while others aggressively leverage it for content curation and distribution
When the line between AI-assisted writing and pure machine generation becomes indistinguishable to the average consumer of digital news
How AI platforms can help journalists reclaim time for high-value reporting by automating mundane administrative and formatting tasks
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
Spotify
YouTube
Apple Podcasts

On this week's episode of the podcast, I am joined by Adam Epstein, the co-founder and CEO of Gigi, to talk about Amazon’s strategic advertising advantages. Among other things, we discuss:
The value of Amazon’s deterministic identity spine, which spans ninety percent of US households
Whether Amazon can successfully transition its e-commerce data dominance into non-endemic categories like automotive and pharmaceutical services
The risks faced by independent demand side platforms like Trade Desk as tech giants internalize inventory
What role agencies will play in a future where AI agents manage cross-channel programmatic media buying autonomously
When shoppable TV transitions from a niche consumer behavior to a primary driver of performance marketing results
How the integration of Amazon’s retail data with AI chatbots might permanently displace traditional search-based product discovery
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.
The Mobile Dev Memo podcast is available on:
Spotify
YouTube
Apple Podcasts

On this week's episode of the podcast, I am joined by Danny Frankel, the founder of Punchup Live, a digital platform and ticketing ecosystem built for stand-up comedians. We explore how the economics of content distribution and audience building are being fundamentally rewritten. Danny provides a unique perspective on the shifting landscape of social media, the rise of clipping farms, and the digitization of live entertainment markets. Among other things, we discuss:
How clipping farms and Discord communities are distorting organic distribution algorithms for independent creators across social media platforms
Whether the extreme efficiency of AI-driven content recommendation engines is leading to user burnout and eventual platform rejection
Why the traditional touring model is inverted for comedians compared to musicians and how that affects audience building strategies
What the phenomenon of blue dot fever reveals about shifting consumer behavior and transparency in the secondary ticketing market
If the current fragmentation of the live entertainment ecosystem prevents artists from accurately predicting and capturing true market demand
How the lack of audience portability across major social platforms forces creators to adopt direct-to-fan communication tools like email
When the innovator's dilemma will force legacy platforms to choose between advertiser needs and the long-term health of creators
Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:
⁠⁠INCRMNTAL⁠⁠⁠. True attribution measures incrementality, always on.
Xsolla⁠. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.
⁠Branch⁠. Branch is an AI-powered MMP, connecting every paid, owned, and organic touchpoint so growth teams can see exactly where to put their dollars to bring users in the door and keep them coming back
Interested in sponsoring the Mobile Dev Memo podcast? Contact Mobile Dev Memo advertising.