Mobile Dev Memo Podcast

• Season 6, Episode 14: Zero-to-one product growth (with Daphne Tideman)

  In this week's episode of the podcast, I speak with Daphne Tideman, a product growth expert who runs the Growth Waves newsletter. The topic of our conversation is "zero-to-one growth": the tactics developers can utilize to validate and optimize their product to ultimately enable scaled user acquisition.Among other things, we cover:The purpose of early audience validationHow monetization can be validated without actually being implemented in a productHow developers can assess product-market fit at various points in the development cycleHow a developer can recognize that their optimal audience isn't being servedHow user feedback can contribute to a developer’s understanding of product-market fitWhether and how a developer can quantify the scale of their product's opportunityHow to recognize product-market fit in the soft launch / beta stageThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

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• Season 6, Episode 13: MDM Mailbag #5 (with Kate Minogue)

  In this week's episode of the podcast, I speak with Kate Minogue, a fractional CPO and advisor for consumer and ad tech companies. Kate also runs the AI Leadership Lab, an AI leadership course. Previously, Kate worked in marketing measurement at Meta. This episode is the fifth installment of the MDM Mailbag series, in which I bring experts onto the podcast to answer questions fielded from the Mobile Dev Memo community.The questions posed to Kate related to:The nature of being a fractional executive (including incentive alignment, compensation, and time commitment)Ad monetization for chatbotsHow companies can establish defensible moats when development costs are eroded through AI toolsThe capabilities needed to optimize AI-native productsHow AI-native apps should design for engagementThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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• Season 6, Episode 12: The eCommerce creative opportunity (with Dan Pantelo)

  My guest on this week's episode of the podcast is Dan Pantelo, the CEO and founder of Marpipe, a platform that enables eCommerce companies to build dynamic product ads. In our conversation, we discuss:The necessity of exhaustive creative experimentation in eCommerce advertisingWhether and how advertisers can create an effective feedback loop between advertising creative and product design / product conceptingCurrent best practices with ad creative testingHow AI can be applied to creative production currentlyThe general health of the D2C ecosystemThanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

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• Season 6, Episode 11: iWar, and Apple's struggle to preserve its App Store empire (with Tim Higgins)

  In this episode of the podcast, I speak with The Wall Street Journal's Tim Higgins about his new book, iWar: Fortnite, Elon Musk, Spotify, WeChat, and Laying Siege to Apple's Empire. iWar traces a series of campaigns launched against Apple's control of the iOS App Store, including those from Spotify, Epic, Meta, and Elon Musk. Higgins chronicles the rise of the App Store from its launch in 2008, contextualizing Apple's vigorous defense of its iOS business practices with its broader pattern of testing the boundaries of legal and ethical standards.Thanks to the sponsors of this week’s episode of the Mobile Dev Memo podcast:Xsolla. With the Xsolla Web Shop, you can create a direct storefront, cut fees down to as low as 5%, and keep players engaged with bundles, rewards, and analytics.INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast’s self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Bros. Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.

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• Season 6, Episode 10: Unpacking Customer Lifetime Value (with Daniel McCarthy)

  In this episode of the podcast, I speak with Daniel McCarthy on the topic of Customer Lifetime Value (LTV / CLV). This is Daniel's second appearance on the podcast; he first joined me in April to discuss his paper, Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App Tracking Transparency.In this episode, Daniel provides an overview of the CLV / LTV metric. Among other topics, we cover:The concept of LTVThe commonalities observed across companies that utilize LTV successfullyThe analytical challenges in deriving LTVWhich functional team within an organization should own the LTV metricThe right dimensionality / granularity of user segmentation to use in calculating LTVThe ways in which companies overcomplicate the LTV calculationHow the LTV metric can be kept currentWhether improvements to LTV through product or marketing optimization over time should be assumed when calculating LTVThanks to the sponsor of this week’s episode of the Mobile Dev Memo podcast:INCRMNTAL⁠⁠. True attribution measures incrementality, always on.Universal Ads is Comcast's self-serve TV ads platform that lets you launch campaigns in minutes across premium inventory from NBC, Paramount, Warner Brothers Discovery, Roku, and more.Interested in sponsoring the Mobile Dev Memo podcast? Contact ⁠Marketecture⁠.The Mobile Dev Memo podcast is available on:Apple PodcastsSpotify

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