Call Her Creator with Katelyn Rhoades

What if the secret to making more money on social media isn't more followers? Whether you have 500 followers or 50,000, your knowledge, experience, and personal brand could be worth WAY more than you think. In this episode, I’m sharing my Creator Revenue Stack, revealing five ways to turn your expertise and online presence into income streams that don't depend on going viral, landing brand deals, or constantly chasing the algorithm.

After building a social media marketing agency, launching digital products, growing my own personal brand to 250K followers, and creating multiple income streams, I’m sharing what I’ve learned about building a business BEYOND Instagram. You'll discover how to identify what people would actually pay you for, create opportunities from the audience you already have, and start building a profitable personal brand with long-term earning potential. Plus, I’m pulling back the curtain to share a behind-the-scenes look at one of my own digital product launches and a brand-new opportunity to turn your visibility into revenue!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Why More Followers Won't Make You More Money

03:30 The Mindset Shift That Changes Everything About Monetization

05:15 What My Instagram Experiment Taught Me About Making Money

08:30 Why You Don't Need a Big Audience to Make Big Money

13:15 5 Ways to Turn Your Personal Brand Into Profit

16:45 How to Start Making Money With the Skills You Already Have

20:00 3 Questions to Find Your Next Income Opportunity

21:15 How to Make Money Without Trading More of Your Time

25:15 The Untapped Income Potential in What You Already Know

27:15 How I Made $10K in One Weekend

29:45 Are You Missing This Opportunity to Monetize Your Content?

33:30 How to Get More Brands to Want to Work With You

37:00 How to Build an Income Stream That Grows With Your Personal Brand

40:15 The Secret to Becoming the Go-To Expert in Your Niche

43:45 My Next Big Move (And How You Can Be Part of It)

46:45 Where I'd Start If I Wanted to Monetize My Personal Brand Today

Resources + Links

Get Seen & Paid: Join the Coaching Waitlist – Turn your personal brand into profit and learn how to get paid for your expertise!

Grab The Visibility Vault™ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Join Me at Social Media Marketing World! – Learn the latest social media strategies and connect with creators and entrepreneurs in person!

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

What if you could make $10K a month creating content for brands WITHOUT thousands of followers, being an influencer, or even posting on your own social media?! Today, I'm sitting down with Sydney Mohni, a six-figure UGC creator who went from financial struggles and burnout to earning up to $2,000 for a single video. And she's revealing how YOU can tap into this side of the creator economy, even if you're starting from scratch!

We're breaking down how to land paid brand deals without a following, create a portfolio that gets brands interested, pitch companies so they actually respond, and price your content so you're not leaving money on the table. Whether you're looking for a profitable side hustle or want to turn content creation into a full-time income, this episode will show you how to start getting PAID for your creativity without waiting to grow your audience!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 The creator opportunity that doesn't require a following

02:15 Meet Sydney Mohni: From burnout to six figures

03:15 The breaking point that changed Sydney's career

05:45 The late-night discovery that opened a new door

07:15 What it really took to land her first brand deal

09:15 How creators are making $10K months with tiny audiences

11:00 Why your biggest insecurity could become your advantage

12:00 How to find opportunities in unexpected niches

15:30 The biggest challenge beginners need to overcome

18:15 Why your brand pitches aren't getting responses

20:15 How to build a portfolio brands actually want to see

21:00 The pitching strategy that can help you land more deals

23:15 The content creation tools Sydney actually uses

26:15 How much should you charge for your first video?

27:30 The surprising niches where brands are spending money

31:15 How Sydney scaled her creator business

34:15 Rapid-fire advice for aspiring creators

36:45 How to manage your time as your business grows

39:00 Where to start if you're ready to become a paid creator

Resources + Links

Check out Sydney's 90-day UGC Mastery Academy HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Sydney on IG: @sydneymohni

Are you building your business without the connections and support you need to grow?

In this episode, I sit down with Stephanie Cartin, co-founder and CEO of Entreprenista and the woman behind a community of 4,500+ female founders, to break down how to build meaningful business relationships that create visibility, partnerships, and new opportunities. We talk about getting into the right rooms, networking as an introvert, finding strategic referral partners, and creating a community of people who genuinely want to see you win.

Stephanie also shares how one introduction helped shape her entrepreneurial journey, why investing in the right community can accelerate your growth, and how to start building relationships even if you have a small audience. Get ready to stop waiting to be discovered, build your network with intention, and create opportunities by putting yourself out there.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Meet Stephanie Cartin, co-founder and CEO of Entreprenista.

03:45 Why finding your people can make entrepreneurship feel a whole lot less lonely.

08:30 How two women turned a side hustle into something much bigger.

12:45 How to build powerful connections even if you're naturally introverted.

18:00 The unexpected strategy that brought in clients for an entire decade.

20:00 How to start building a network that actually creates opportunities.

22:15 Who should you be connecting with to grow your business faster?25:15 An overlooked visibility opportunity that could put your business in front of new audiences.26:45 How to turn your expertise into a brand that opens bigger doors.

30:45 The mentor connection that completely changed Stephanie's vision for her future.

35:30 What it really takes to build a community from zero.

38:15 How to make the most of a business community without getting overwhelmed.

40:30 How to confidently ask for help, introductions, and opportunities.

43:45 Are paid networking communities actually worth the investment?45:30 How to create meaningful business connections with a small audience.

47:30 What's one relationship building habit that every founder should adopt?

49:15 What to do when you're tired of waiting to be noticed.

50:15 How to get connected with women who want to see your business win.

53:15 Why showing up authentically matters more than ever in the age of AI.

Resources + Links

Learn more about the Entreprenista Community: HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 200+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Stephanie on IG: @stephjillcartin

Entreprenistas on IG: @entreprenistas

Girl, if you're spending HOURS trying to make your Instagram content look perfect and still aren't seeing the growth you want, we need to talk! The rules of social media marketing have CHANGED, and some of the things you've been told you need to do to grow could actually be holding you back. In a world where AI can create flawless videos, captions, and content in seconds, your biggest competitive advantage might be the one thing you've been trying to hide: YOU! In this episode, I'm breaking down 10 new rules of social media marketing that will help you stand out, build an audience that actually trusts you, and create content that converts without spending your entire life editing reels. I'm sharing the hilarious makeup mishap that inspired this episode, the content strategy I use with my client Lori Harder, and the personal story of how I went from selling my clothes just to afford groceries to building a seven-figure personal brand using Instagram. Plus, I'm giving you practical content ideas, visual hooks, and simple strategies you can start using TODAY to make growing on social media easier. If you're ready to stop overthinking every post and start creating content that gets you SEEN, this episode is for you!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

The 10 NEW rules of social media marketing that can help you grow faster in 2026.

The surprising reason your perfectly polished content might be hurting your growth.

How to make your personal brand instantly recognizable in a feed full of AI-generated content.

The content strategy that makes posting consistently easier while building audience loyalty.

How to turn everyday moments into attention-grabbing reels without constantly filming new content.

The simple strategy Katelyn uses with Lori Harder to discover what content actually works.

How to use your personal stories to build trust and turn followers into paying customers.

The mindset shift that will help you stop overthinking and start showing up confidently online.

00:00 The new social media rules that could change how you grow your brand.

03:00 Outdated social media advice that might be holding back your growth.

05:45 Your biggest opportunity to stand out in a world full of AI content.

06:30 The surprising shift that could make your content more engaging.

09:30 How to become the creator people instantly recognize and remember.

12:45 The secret to standing out in a crowded niche.

14:30 Is your content actually making people trust you LESS?

17:45 The one thing that could make your content impossible to ignore.

19:30 How to grow faster without spending hours creating every post.

20:45 The Instagram growth strategy I use with Lori Harder.

24:15 A simple content idea that can get more eyes on your brand.

24:45 How to create more scroll-stopping reels without extra work.

26:30 The shift that makes educational content more engaging and memorable.

27:30 What your audience REALLY needs to see to connect with you.

29:30 How to make your personal brand stand out when everyone looks the same.

31:00 How I went from selling clothes for grocery money to building a seven-figure brand.

33:30 How to turn your personal experiences into content that sells.

35:00 The biggest mindset shift for growing your brand in 2026.

36:15 How to enter my listener-of-the-month giveaway.

Resources + LinksGet MY system for getting paid with the power of social media marketing HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Have you ever felt like you’re good at so many things that you can’t figure out which one you should be known for? If you’re a multi-passionate entrepreneur, that confusion shows up everywhere: in your content, your personal brand, and especially your sales. In this episode, I sat down with Katelyn Bourgoin, and she put me in the hot seat to show exactly how she helps entrepreneurs find the one idea they can own.

Katelyn is a serial entrepreneur and buyer psychology expert. She created the Why We Buy newsletter, which has more than 50,000 readers, and she has built over 100,000 followers on LinkedIn. Now she’s going all in on UNIGNORABLE, where she helps entrepreneurs find their “ownable idea”: the argument and sticky phrase that makes your ideal buyers think of you first. We get real about why a big following doesn’t guarantee sales, what it takes to build an email list that actually sells, and why she’s walking away from a successful business to chase what lights her up!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Say hello to serial entrepreneur and buyer psychology expert, Katelyn Bourgoin!

03:00 How a failed startup led to a buyer psychology newsletter business.

05:00 How to know when it’s time to pivot your business.

07:45 Why your personal brand can’t be known for 2 things.

09:00 Should you hire an operator or sell your business?

10:30 Signs it’s time to make a big business change.

12:45 Why done-for-you services are hard to scale.

13:15 What is an ownable idea and why does it have to come from you?

15:45 Personal brand positioning example: the growth operator.

19:00 Questions to ask before building authority online.

22:00 What to do when a product launch doesn’t sell.

22:30 Customer research questions that reveal why people buy.

25:00 How to launch a new offer to your email list + clean your list of inactive subscribers.

28:30 Tips to sell digital products with a rolling flash sale.

30:15 Ways to grow your email list with Kit recommendations.

31:15 How to avoid bot subscribers in paid newsletter referrals.

32:30 How often should you post on LinkedIn?

34:30 How to sell an online business.

36:00 Why customer demographics matter less than you think.

36:45 Which email metrics creators should track.

38:00 How to fix inconsistent sales in your online business.

38:45 Where to find Katelyn and learn more about UNIGNORABLE.

Resources + Links

Join the UNIGNORABLE email list HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Connect with Katelyn Bourgoin

Website: beunignorable.com

Instagram: https://www.instagram.com/katebourgoin/

LinkedIn: https://www.linkedin.com/in/katebour/