Call Her Creator with Katelyn Rhoades

What does it take to build a successful brand while navigating pivots, setbacks, and the pressure to keep growing? In this episode, I sit down with Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective, to talk about the lessons behind building an iconic brand, knowing when to pivot, and creating products people want. Rebecca shares the story of how Jenna Elfman helped turn one of her shirts into a must-have and the lessons she learned about following customer demand. We also dive into the common struggles women founders face and how to stay resilient through the highs and lows of entrepreneurship. Tune in to learn how to build, adapt, and keep moving forward through every stage of your business and life.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Meet Rebecca Minkoff, founder and designer of Rebecca Minkoff and co-founder of Female Founder Collective.

05:00 How do you know when it’s time to pivot and change the direction of your life?

09:45 How Jenna Elfman helped turn Rebecca Minkoff’s shirt into a must-have.

13:00 Why your network is one of the most important things you can build.

14:00 What people often misunderstand about building a successful brand.

16:45 How can you use customer demand to create products people want?

22:45 Why unglamorous work can prepare you for opportunities you never expected.

25:15 What happens when a major opportunity doesn't go as planned?

31:15 Why women founders need more support, resources, and community.

34:15 What are the most common struggles women founders face when building a business?

36:00 How Rebecca protects her boundaries while building a business and raising four children.

38:45 Does success cost you too much?

40:00 The business rule Rebecca Minkoff will never break.

Resources + Links

Listen to Rebecca’s podcast, “Superwomen with Rebecca Minkoff” HERE

Learn more about Rebecca Minkoff and shop her latest handbags HERE

Learn more about the Female Founder Collective and apply for an upcoming cohort HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Rebecca on IG: @rebeccaminkoff

What are you automatically saying NO to when you say YES? In this episode, I share a mindset shift that has completely changed how I evaluate opportunities, success, and what I choose to say yes to. I talk about opportunity cost, why money and visibility aren’t the only things worth considering, how to calculate the real cost of your time and energy, and the questions I’m asking before making big decisions. I also dive into how to tell the difference between fear and misalignment, why you’re allowed to outgrow old dreams, and how to evaluate opportunities based on what they require from your time, energy, focus, peace, and relationships. Tune in to learn how to make decisions that support not just the business you’re building, but the life you want to live.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠http://shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠http://whatnot.com/⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠http://www.storyblocks.com/chc

Quince: http://quince.com/chc

ShipStation: 60 days free using code: CHC http://ShipStation.com

Brevo- Get 50% off: http://brevo.com/creator

In this episode, you will learn:

00:00 Why revenue is not the only currency in your life.

02:45 What happens when opportunities start coming to you.

04:00 The question that can change how you evaluate every opportunity.

07:30 Is what this opportunity gives you worth what it takes from you?

09:30 The costs behind every opportunity you say yes to.

12:15 Why time with your family can be worth more than revenue.

13:30 When is saying yes still the right move for your business?

16:00 A great opportunity can still be the wrong opportunity for you.

18:15 Ask yourself this question before turning down an opportunity.

21:15 The checklist for deciding what to say yes to.

24:00 Why you’re allowed to outgrow your old dreams.

26:00 Why your YES should become more expensive as you build your life.

Resources + Links

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

What if the piece of content you almost didn’t create could completely change your business? In this episode, I sit down with Natalie Barbu, founder and CEO of Rella, to talk about how one viral video helped save her company when she had just $25,000 left in the bank. Natalie shares how to create content that solves problems, turn views into customers, find the right niche, use AI to simplify your content strategy, and build a brand that creates relationships instead of just transactions. We also dive into pivoting when something isn’t working, building trust through in-person connection, and why following your curiosity can lead you to opportunities you never planned for. Tune in to learn how to create content that does more than get attention and start using it to build a business that actually grows.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc

Quince: quince.com/chc

ShipStation: 60 days free using code: CHC ShipStation.com

Brevo- Get 50% off: brevo.com/creator

In this episode, you will learn:

00:00 Meet Natalie Barbu, founder and CEO of Rella.

06:30 How to know when an idea is worth pursuing.

08:15 What do you do when your business has just $25,000 left in the bank?

11:00 How Natalie raised $1 million after hearing hundreds of no’s.

14:15 The viral video that changed the future of Rella.

15:30 The content shift that can turn viewers into customers.

19:30 Why every growing business needs SOPs and better systems.

22:00 The systems that can make your content workflow easier to manage.

23:15 How can you organize your content so your team stays on the same page?

25:00 How Natalie uses AI to simplify her content strategy.

27:30 The content framework that turns pain points into customers.

29:30 Build meaningful connections that can open doors for your business.

32:30 Why niching down can help you grow faster online.

34:00 How often should you post on social media to grow your business?

36:15 What to do when you have an idea but don’t know where to start.

Resources + Links

Learn more about Rella HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Natalie on IG: @nataliebarbu

What if not everything that goes wrong deserves your energy? In this episode, I share the “oh well” mindset that helps you stop spiraling, release comparison, and move forward when things don’t go as planned. I break down how to catch yourself before overthinking takes over, reframe rejection as redirection, trust your own timeline, and create space for the opportunities that are meant for you. Tune in to learn how to protect your energy, let go of what isn’t aligned, and keep moving forward with more peace and confidence.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc

Quince: quince.com/chc

ShipStation: 60 days free using code: CHC ShipStation.com/chc

Brevo- Get 50% off: brevo.com/creator

In this episode, you will learn:

00:00 Are you giving too much energy to things that simply didn’t work out?

03:15 What comparison is making you believe about yourself.

06:00 How to use “oh well” in business, motherhood, and comparison.

08:30 The “oh well” mindset for moving through disappointment.

09:45 What to do when a dream client doesn’t respond.

12:15 Why you don’t need to chase what’s meant for you.

Resources + Links

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

What does it take to keep growing when your old strategies no longer work? In this episode, I sit down with Morgan DeBaun, founder and CEO of Blavity Inc. and CEO of AfroTech, to talk about staying relevant, evolving your business, and knowing when it’s time to change the way you work. Morgan shares how to use AI as a strategic partner to reduce your mental load and prepare your business for what’s next. We dive into agent engine optimization, personal branding, delegation, visibility sprints, and recognizing when an old strategy is no longer working. Tune in to learn how to build the skills, systems, and mindset you need for what’s next.

Thank you to my sponsors:

Launch your business with Shopify. Start your one-dollar-per-month trial here: ⁠⁠shopify.com/chc⁠⁠

The live selling marketplace: Whatnot. Check it out here: ⁠⁠whatnot.com⁠⁠/

The essential toolkit for telling better storiesStoryblocks: ⁠⁠www.storyblocks.com/chc

Quince: quince.com/chc

ShipStation: 60 days free using code: CHC ShipStation.com/chc

Brevo- Get 50% off: brevo.com/creator

In this episode, you will learn:

00:00 Meet Morgan DeBaun, founder and CEO of Blavity Inc. and CEO of AfroTech.

06:30 What’s one rule you had to unlearn to grow?

09:00 How to know when you’ve reached your growth limit.

14:15 What to change when your business is draining your energy.

18:45 What should every entrepreneur start using AI for?

22:00 How to make your brand easier to find through AI search.

24:45 The skill that will matter whether you hire humans or AI.

29:15 What makes a personal brand stand out in a world of polished content?

34:30 When should you move forward even if you don't feel ready?

37:30 What success looks like when you stop chasing the next number.

41:15 What learning to make money can give you beyond financial success.

Resources + Links

Get Morgan DeBaun’s book Rewrite Your Rules HERE!

Learn more about Morgan DeBaun HERE!

Learn more about AfroTech HERE!

Learn more about Blavity Inc. HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Morgan on IG: @morgandebaun

Morgan on LinkedIn: @morgandebaun