Call Her Creator with Katelyn Rhoades

You don't need millions of followers to turn YouTube into one of your biggest business growth tools! But with YouTube's algorithm changing, you NEED to know what's actually working to get your content in front of the right people. I'm sitting down with Sean Cannell, CEO of Think Media, bestselling author of YouTube Secrets, and YouTube expert with over 4 million subscribers, to break down how to grow your visibility, attract potential customers, and create videos people actually want to watch. Sean is sharing his formula for hooking viewers, how AI is changing the way YouTube recommends your content, and the smart ways to build your online presence even if you hate being on camera. Plus, we're getting into his incredible journey from college dropout and Red Robin employee to building a massive media business, including the unexpected opportunities that started with making videos for just 13 kids. Whether you're starting from zero or ready to take your content to the next level, this episode is PACKED with strategies you can start using right now!

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

03:00 Meet Sean Cannell: From small-town college dropout to YouTube entrepreneur.

06:30 Do you really need a personal brand to grow a successful business?08:45 How to build your online presence when you hate being on camera.

10:15 YouTube vs. Instagram: Where should business owners focus their energy?

13:45 When to expand onto YouTube and build a brand that lasts.

15:45 How to get more mileage out of the content you're already creating.

17:30 Where to start with YouTube and video podcasting.

19:00 Sean's 3-part formula for creating videos people actually watch.

22:15 How to use AI and video trailers to improve your audience retention.

24:45 Is a professional recording studio worth the investment?

26:15 Simple camera, lighting, and branding upgrades to improve your videos.

29:00 Sean's unexpected journey from troubled teenager to video creator.

31:00 How to use YouTube to attract your first paying clients.

33:15 The power of learning by doing, even when you're starting from scratch.

36:00 How adversity and an unexpected opportunity led to Think Media.

39:45 Building a side hustle while working a full-time job.

Resources + Links

Get your copy of Sean’s book YouTube Secrets HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Sean on YouTube: Think Media

You're getting visibility, but is it actually making you money? I used to think guest podcasting was just another way to grow my audience until Lori Harder showed me how to turn podcast interviews into a real sales channel. After using her strategy, I started attracting high-ticket clients from a single guest appearance, including opportunities worth $5,000 a month! In this episode, Lori, host of Earn Your Happy and creator of Million Dollar Guest, is breaking down exactly how to pitch podcasts that actually reach your ideal customers, become the guest everyone remembers, and strategically turn listeners into paying clients without sounding salesy. We're sharing the biggest mistakes entrepreneurs make when pitching and appearing on podcasts, how to position your expertise so hosts WANT to book you, and the storytelling strategy that makes people excited to buy from you. If you're ready to get your business in front of new audiences and turn that exposure into actual revenue, this episode is your playbook.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 The biggest mistake entrepreneurs make when appearing on podcasts.

03:30 How guest podcasting became a powerful sales channel I was overlooking.

06:00 What successful entrepreneurs get wrong about podcast interviews.

08:15 How to become a memorable guest who inspires listeners to take action.

11:00 How one podcast appearance brought me $5,000/month client opportunities.

13:30 How to choose the right podcasts to pitch and build your confidence.

16:30 The pitching mistakes that make podcast hosts reject your application.

21:00 How Lori's free media kit template helped me get better booking opportunities.

23:15 How to personalize your pitches to land your dream podcast interviews.

27:30 Interview prep to help guide the conversation toward your expertise.

31:00 The strategy that makes your entire podcast interview more effective.

33:00 Why storytelling and memorable sound bites are crucial to attract customers.

36:30 How to plan podcast clips that have greater potential to go viral.

40:30 How to turn podcast listeners into leads, customers, and sales.

44:00 Ways to position your expertise and naturally introduce your offer.

48:45 The key to selling throughout an interview without sounding salesy.

50:45 The 6-part framework behind Lori's Million Dollar Guest program.

54:30 Real examples of entrepreneurs generating $25K to $100K from podcast appearances.

57:15 The free resources to help you start getting booked and monetizing podcasts.

60:45 How guest podcasting can help you build authority beyond social media.

Resources + Links

Get Lori's FREE Media Kit Template: Stop sending generic podcast pitches that get ignored.

Download the Free Media Kit Template

Join Lori's FREE Live Training & learn how to use other people's podcasts to grow your authority, reach new audiences, and create more opportunities for sales.

Register for the Free Live Training

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Lori on IG: @loriharder

Are you chasing sales when the real opportunities could be sitting inside your network? In this episode, I sit down with Justin Colby, real estate entrepreneur and podcast host, to talk about building meaningful relationships, getting into the right rooms, and creating opportunities through genuine connection. We also dive into the mindset and discipline behind building the life you want, using podcasting to create visibility, and staying committed when results take time. Plus, Justin shares why building a business around happiness matters more than simply chasing money, freedom, or time. Get ready to rethink how you network, build, and define success.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Meet Justin Colby and the mindset that shaped his entrepreneurial journey.

05:00 How getting clear on what you want can change who you become.

07:30 Why discipline matters more than perfection when building a bigger life.

13:30 What changing your business model can do for your time, freedom, and growth.

15:15 The 4 areas that create a more well-rounded definition of success.

19:00 How becoming a parent changed Justin’s approach to relationships and sacrifice.

24:30 How podcasting helped Justin build visibility, relationships, and new opportunities.

28:00 Staying committed when the payoff takes years to arrive.

31:15 What can you do to find the right networking opportunities?

34:30 Why your network can become one of your most valuable business assets.

39:00 How can you network without making every conversation feel like a sales pitch?

43:45 The 30-day challenge for creating more opportunities through outreach.

46:30 Building a business around happiness, not just money and freedom.

50:00 How can creators turn an existing audience into new revenue?

53:15 What to do when growth requires you to step outside your comfort zone.

56:45 The belief and commitment it takes to keep going.

58:00 Knowing when to say no and stay focused on what matters most.

Resources + Links

Listen to Justin’s The Entrepreneur DNA podcast HERE

Listen to Justin’s The MORE Show podcast HERE

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Justin on IG: @thejustincolby

You probably don’t need another million-dollar idea. Chances are you’re already sitting on one. In this episode, I’m showing you how to uncover the assets, systems, knowledge, and processes you already have that could become your next revenue stream. I’m sharing the realization that led me to package something my team had been creating for years into one of my biggest launches, plus the exact places I want you to look inside your own business to find opportunities you may be overlooking.

We’ll also talk about how to choose the right way to package your idea, from strategy sessions and templates to services and memberships, and why you should test whether people will actually pay for it before you spend months building it. By the end of this episode, you’ll have a simple 20-minute audit you can use to identify your strongest potential offers and figure out the smallest version you could put in front of your audience this week.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit http://upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to http://FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 The money-making opportunity that could already be sitting inside your business.

02:00 How the Visibility Vault became one of my biggest launches without creating a brand-new skill or process.

06:00 The mindset shift that can save you from constantly chasing your next new idea.

08:00 The 5 places to look for valuable offers hiding inside your existing business.

12:00 The repetition clue that tells you people may already be willing to pay for your expertise.

14:00 How to turn a process you’ve perfected into intellectual property you can monetize.

16:00 The questions and requests from your audience that can reveal exactly what they want to buy.

18:00 How something you currently give away could become its own paid offer.

20:00 How to choose between selling your time, process, tools, implementation, or ongoing access.

21:45 The step that could save you months of building an offer nobody wants.

24:15 How to validate demand before investing your time, money, and energy.

25:00 The 20-minute offer audit to uncover your strongest money-making opportunities.

28:00 The question to ask yourself when you think you need another big idea.

Resources + Links

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Are you building the business you actually want, or chasing someone else’s definition of success? In this episode, I sit down with Kelly Roach, an eight-figure entrepreneur and former Fortune 500 executive, to talk about building a business around your core values, protecting your time, family, faith, and freedom, and knowing when it’s time to change your strategy. We also talk about making the most of limited time, building sales systems that don’t depend entirely on you, and evolving your business as your goals change. Get ready to create a business that supports the life you actually want to live.

Thank you to my sponsors:

Shopify: Launch your business before Black Friday. Go to ⁠⁠http://shopify.com/chc⁠⁠ to start your free trial.

Upwork: Visit upwork.com to connect with top talent ready to help your business grow.

Quince: Download the Quince app for app-exclusive offers, or go to http://quince.com/chc. Get free shipping on your order and 365-day returns.

FreshBooks: Right now, my listeners can get FreshBooks for less than $3 a month for your first four months. Head to FreshBooks.com/podcast to get started.

Storyblocks: Head to http://Storyblocks.com/chc to access the human-made stock media library that's essential to my workflow.

In this episode, you will learn:

00:00 Meet Kelly Roach, 8-figure entrepreneur and former Fortune 500 executive.

05:00 What building a business with limited time teaches you about productivity.

07:45 Ways your biggest disadvantage can become your greatest advantage.

11:30 Making business decisions with faith and discernment.

15:15 The corporate skills that help small businesses scale faster.

19:00 When should you separate your personal brand from your business?

20:15 What failed launches teach you about finding what actually works.

25:45 What should you do when a strategy that worked before stops working?

28:30 What is a Market Moment Match?

30:30 Should every business have low-, mid-, and high-ticket offers?

36:15 What does “having it all” mean to you?

38:45 The Miracle Hour strategy for creating consistent sales with limited time.

41:30 How changing the way you think about sales can change the way you grow.

43:15 What protecting your time can make possible in your business and life.

44:00 The reminder every entrepreneur needs when success feels exhausting.

Resources + Links

Get Kelly’s book, The Miracle Hour HERE!

Learn more about Kelly’s The Sacred Art of Selling HERE!

Listen to The Kelly Roach Show HERE!

Grab ⁠⁠The Visibility Vault™⁠⁠⁠ – 150+ Canva templates + done-for-you captions to help you stay consistent and get seen online.

Ready to grow your visibility? Find more resources here!

Follow

Katelyn on IG: @thekatelynrhoades

Call Her Creator on IG: @callhercreator

Kelly on IG: @kellyroachofficial