The Weekly Scroll (Mini Episode): Instagram Trends & Algorithm Updates Week 2, Oct 2025
Welcome to The Weekly Scroll: your quick, 15-minute social media update powered by Call Her Creator hosted by Katelyn Rhoades.
This week, we’re diving into Instagram’s biggest new features and algorithm changes: and how creators can use them to grow smarter in 2025. From the brand-new Friends tab and built-in Repost button to advanced Edits app upgrades and Instagram’s shift toward rewarding original content, Katelyn breaks it all down in plain language so you can stay ahead of the curve.
💡 What You’ll Learn:
How the new Friends tab changes visibility and engagement
Tips to use Instagram Reposts without losing reach
The latest Edits app upgrades for next-level Reels
Why original content now beats resharing — and how to adapt fast
The truth about Instagram’s smarter AI algorithm and what it’s prioritizing
🎧 Brought to you by Stan — Your All-in-One Creator Store. Try StanleyAI for content ideas tailored to your social media — it studies your best-performing posts and sends weekly ideas straight to your inbox.
👉 Try StanleyAI Use Code: CallHerCreator for $10 off
💬 Follow Katelyn on Instagram → @thekatelynrhoades
🎶 Grab the FREE Money Walk Playlist → Click here
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How to Rewrite Your Story: Healing, Forgiveness, and Reinvention with Riana Malia
Rewrite Your Story: Healing, Forgiveness & Female Reinvention with Riana Malia
What if the hardest chapters of your life were actually the beginning of your reinvention?
In this powerful episode of Call Her Creator, I sit down with Riana Malia — speaker, author, and founder of the Clear to Create Method — to talk about healing deep emotional wounds, breaking generational cycles, and finding freedom through forgiveness.
Riana opens up about her raw journey from betrayal and heartbreak to purpose and peace. Sharing how she turned pain into power and created a proven framework that helps high-achieving women clear emotional patterns, rewire subconscious cycles, and reclaim their confidence.
Together, they dive into:
✨ The difference between traditional therapy and true transformation
✨ How to release resentment and rewrite your story
✨ What alchemical forgiveness really means (and how it changes everything)
✨ The steps to clearing what no longer belongs so you can create what’s next
If you’ve ever felt stuck in your past, this episode will help you finally let go and remind you that your next chapter can be your best one yet.
Follow Katelyn Rhoades on instagram: @thekatelynrhoades
Connect with Riana Malia:
🌐 @RianaMalia
Take the Extraordinary Love Index (ELLIE) and discover your path to healing and alignment: FREE QUIZ
🎧 Sponsored by Stan Store the all-in-one creator store to sell your digital products, courses, and coaching with ease. Start your free trial today: stan.store
Are you ready to make social your #1 sales driver for your business or brand? Social Media School is officially open and I'm so excited for you to join. CLICK HERE
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Stop Caring What They Think: Choosing Yourself + Building Real Confidence Online
Struggling with confidence online? In this empowering episode of Call Her Creator, I'll reveal how to stop caring what other people think, choose yourself, and build unshakable confidence: in life and in business.
You’ll learn why chasing approval keeps you stuck, practical ways to strengthen your self-belief, and how to finally show up consistently on social media without second-guessing yourself.
If fear of judgment has been holding you back from posting, this episode will help you rewrite the story.
Plus, Katelyn shares how her proven systems inside Social Media School™ can give you the clarity and confidence to grow your business online.
Join Social Media School: ENROLL HERE
Start your free trial of Stan: HERE
Follow me on instagram: HERE
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The Fastest Way to Turn Content Into Cash: Affiliate Marketing 101 with Clair Sidman of Collective Voice
If you’ve ever wondered “How do I start with affiliate marketing as a creator?” — this episode of Call Her Creator is for you.
Katelyn sits down with Clair Sidman, VP of Marketing at Collective Voice and former TikTok executive, to break down everything you need to know about building revenue through affiliate marketing and shoppable content.
In this conversation, you’ll learn:
The first steps to starting with affiliate marketing as a beginner creator
How to turn small commissions into meaningful income streams
The most effective platforms, niches, and content formats for affiliate success in 2025
Why Gen Z is reshaping the creator economy with their demand for speed, simplicity, and control
Common mistakes new creators make (and how to avoid them)
Real success stories from creators monetizing with Collective Voice
Affiliate marketing is one of the fastest ways to diversify your creator income — but only if you approach it with the right strategy. By the end of this episode, you’ll have clarity on where to start, how to build momentum, and how to treat affiliate marketing like a serious business tool.
Whether you’re a new influencer, content creator, or entrepreneur looking to monetize your audience, this conversation is packed with actionable insights.
🎧 Tune in now to learn how to turn content into cash with affiliate marketing.
Social Media School is NOW open! If you're ready to turn your social media presence into your #1 Sales Driver for your business you need to get inside: LEARN MORE
Follow me on instagram: CLICK HERE
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Become the Main Character: Personal Branding, Story Arcs and AI with Alaina Booth
Is AI killing creativity or quietly making creators better? In this episode, Katelyn sits down with director and brand creator Alaina Booth to unpack how to combine Main Character Energy with a practical AI strategy that actually grows your brand. Alaina shares lessons from filming weddings, music videos, and brand campaigns, and explains why every high-performing post starts with a simple story arc: character, world, conflict, transformation. You’ll learn how to spot your unique “weird,” turn it into a repeatable content lens, and use AI to remove resistance so you can publish consistently without sounding like a robot.
We dig into short-form video, hooks and captions that convert, and how Stanley AI analyzes your voice, audience signals, and saved inspirations to serve daily ideas that feel like you. Alaina breaks down where AI helps most (ideation, scripting, packaging) and where human instincts must lead (shooting, editing, creative decisions). If you’ve been posting without traction or over-consuming and under-creating, this conversation will reset how you think about branding, storytelling, and momentum.
You’ll learn:
Story arcs 101 for Instagram and Reels
Using AI to cut resistance and spark ideas
Finding your “weird” and turning it into a brand lens
Where to draw the human vs AI line in your workflow
Building consistency without scrolling yourself into comparison
Links:
Follow Alaina on IG @laina.booth
Follow Katelyn on IG: @thekatelynrhoades
Try Stanley AI: https://stanley-ig.ai/ and then use code CALLHERCREATOR for $10 OFF!
Call Her Creator is the go-to marketing podcast for creators, entrepreneurs, and small business owners who want to turn their content into consistent income without burning out.Hosted by Katelyn Rhoades, a multi-six-figure marketing agency founder, Instagram growth expert, and full-time content creator, this show delivers step-by-step strategies that help you grow your audience, sell your offers, and build a business you love online.🎙 What you’ll learn:How to grow on Instagram (without posting every day)Reels strategies that build trust and convertHow to sell digital products and services onlineBehind-the-scenes business growth (the real stuff no one talks about)CEO-level mindset shifts for sustainable successAfter building a thriving social media agency from the ground up, Katelyn launched a $19 Reels Challenge that added an extra six figures in passive income, proof that when strategy meets simplicity, content can seriously convert.Whether you’re starting from scratch or scaling what you’ve built, Call Her Creator gives you the tools, confidence, and marketing know-how to grow a profitable online brand with purpose.About Your Host: Katelyn Rhoades is a mom of two, founder of Enfluence Marketing Studio, and the face behind @thekatelynrhoades. With over a decade of marketing experience and a deep love for helping creators succeed, she’s dedicated to teaching women how to turn scrolls into sales and create a business that actually fits their life.Follow her journey and get free resources at @thekatelynrhoades and enfluencestudio.com.Powered by Stan: Call Her Creator is proudly powered by Stan, the all-in-one Creator Store. From coaching offers to digital downloads, Stan makes it simple to sell, so you can focus on doing what you love: creating.Follow: https://www.instagram.com/thekatelynrhoades/
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