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361. The Hidden Blueprint for Creating a Thriving Work Culture with Josh Nelson
What if building a thriving law firm wasn’t about holding on tighter — but about letting go of control, trusting your team, and scaling with purpose?
In this episode of The Game Changing Attorney Podcast, Michael Mogill sits down with Josh Nelson, founder of Nelson Elder Care Law and recipient of the 2024 SELECT Firm of the Year award. From his early days grinding to his first million, to leading a 40+ person team and managing growth through intentional hiring and leadership, Josh’s journey offers a blueprint for building a firm that grows beyond the founder.
Here’s what you’ll learn:
Why empowering your team — not doing it all yourself — is the key to scaling impact
What it takes to evolve your systems, strategy, and mindset to support long-term growth
How personal passions can fuel purpose — and turn success into service
Tune in as he shares the honest story behind his firm’s evolution — from ego-driven decisions to visionary leadership. Whether you’re building your team, restructuring your systems, or finding renewed motivation in the mission, this conversation is packed with high-growth insights, personal turning points, and the mindset shifts that define true leadership.
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Show Notes:
00:00 – Introduction
07:56 – From Racing to Elder Law: Josh’s Unconventional Path
17:14 – Breaking Production: Early Growth and System Failures
21:26 – Building a Scalable Firm Without Burning Out
26:09 – Evolving the Hiring Funnel & Creating a Culture of Accountability
31:07 – The Power of Bench Strength and Non-Attorney Salespeople
35:36 – Marketing to Your Team: Driving Mission-Driven Culture
39:08 – Leveraging AI as a Multiplier, Not a Replacement
44:38 – Racing, Legacy, and Why Impact Beats Income
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Links & Resources:
Nelson Elder Care Law
Kolbe
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
323. James Lawrence — The Power of One More: A Journey of Grit and Determination
259. David Craig — How to Build a Law Firm That Stands the Test of Time
246. AMMA — From Burnout to Breakthrough: The Key Differences Between Winners and Losers
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42:31
360. The Hidden Formula for Unstoppable Motivation and Achievement
As we continue celebrating five years of The Game Changing Attorney Podcast, this next installment in our special retrospective series highlights the thought leaders who challenge conventional thinking, reframe limitations, and expand what's possible — both personally and professionally.
In this Mindset Expanders edition, we feature experts who have helped millions push beyond mental roadblocks, build better habits, and unlock sustainable performance. From behavior change and self-control to high achievement and peak flow states, these conversations will reshape the way you think about growth — and give you the tools to pursue it with purpose.
This episode features:
Katy Milkman: On how to overcome present bias, build habits that last, and make positive behavior change more enjoyable.
Ayelet Fishbach: On mastering self-control by designing smarter environments and identifying competing goals.
Adam Alter: On reframing failure, embracing challenge, and why discomfort is the key to long-term meaning.
Eric Thomas: On why effort matters more than talent — and how understanding motivation can unlock your team’s full potential.
Steven Kotler: On how fear, focus, and flow states can be leveraged to achieve peak performance in any field.
If you’re ready to think bigger, act bolder, and lead with clarity, these mindset-shifting conversations will show you how to break through to your next level.
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Show Notes:
00:00 – Introduction: What Would It Look Like to Give 120%?
02:12 – Katie Milkman: Overcoming Present Bias and Building Better Habits
10:46 – Ayelet Fishbach: Self-Control, Multiple Goals, and Advice Giving
19:33 – Adam Alter: Turning Failure into a Superpower
27:40 – Beginner’s Mind: Why Staying Curious Leads to Growth
35:08 – Eric Thomas: When You Want to Succeed as Bad as You Want to Breathe
42:30 – Motivating Your Team by Speaking Their Language
48:57 – The Inability to Self-Assess: Why Leaders Get in Their Own Way
53:19 – Steven Kotler: How Peak Performers Use Flow and Fear to Their Advantage
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Links & Resources:
Katy Milkman
Ayelet Fishbach
Adam Alter
Eric Thomas
Steven Kotler
Mary Poppins
Tony Robbins
Les Brown
Steve Jobs
Wharton School of Business
University of Chicago Booth School of Business
NYU Stern School of Business
Michigan State University
NFL
Flow Research Collective
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
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Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
358. Your Competitors Don’t Want You to Know These Game Changing Marketing Strategies
356. Warning: These Industry Titans’ Insights Might Change How You Run Your Firm
219. AMMA — A Deeper Look at Leadership
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1:00:34
359. AMMA — The Ultimate Guide to Retaining Top Talent
In this episode of The Game Changing Attorney Podcast, Michael Mogill takes on some of the toughest challenges law firm owners face today — hiring with confidence, retaining great talent, and knowing when to invest in people versus when to walk away.
From evaluating high-salary candidates to navigating internal disagreements over ambitious hires, this episode offers real-world guidance for leaders who want to build teams that last.
Here’s what you’ll learn:
How to evaluate whether you're paying for potential or proven performance
Why a candidate asking about growth isn’t a red flag — it’s a sign of ambition
How to create a culture of development that retains your best people
If you’ve ever struggled with whether to bet on potential or proven experience — or feared the long-term cost of developing talent that might leave — this conversation is for you.
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Show Notes:
00:00 – Introduction: New Studio, New Format
01:23 – The 3 Types of Decision-Makers: Doubters, Delayers, and Deciders
06:27 – Hiring Dilemma: Pay for Potential or Proven Experience?
10:36 – Time vs. Money: The Real Cost of Training New Talent
11:05 – Navigating Offers: Is Asking About Growth a Red Flag?
13:13 – Choosing the Right Hire: Heart, Intent, and Fit
14:26 – Poaching Problems: When You’re the “Training Ground” Firm
16:06 – Why You Should Still Invest in People (Even if They Leave)
18:11 – Creating Career Paths That Inspire Long-Term Loyalty
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Links & Resources:
Patrick Mahomes
Atlanta Falcons
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
278. Adam Alter — From Stuck to Unstoppable: Gaining and Keeping Momentum
245. Sheila Heen — How to Master Difficult Conversations
219. AMMA — A Deeper Look at Leadership
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20:56
358. Your Competitors Don't Want You to Know These Game Changing Marketing Strategies
As we continue celebrating five years of The Game Changing Attorney Podcast, this second installment in our special retrospective series highlights the marketing minds who have shaped industries, built iconic brands, and mastered the art of standing out.
In this Marketing Masters edition, we spotlight leaders who have transformed the way we think about positioning, personal branding, relationship building, and sustainable growth. Their insights reveal that true marketing mastery isn’t about chasing trends — it's about clarity, connection, and a relentless focus on serving the right audience with excellence.
This episode features:
Seth Godin: On why marketing success starts with focusing up, choosing the smallest viable audience, and resisting the temptation to be average.
Rory Vaden: On building a powerful personal brand rooted in trust, and why your reputation is the foundation of lasting opportunity.
Pat Flynn: On creating superfans through quality, authenticity, and meaningful relationship-building.
John Ruhlin: On leveraging thoughtful generosity to deepen client loyalty, drive referrals, and accelerate business growth.
Conrad Saam and Gyi Tsakalakis: On why marketing without a strategy leads to wasted effort — and how consistent execution wins over time.
Across every conversation, one theme is clear: the most successful marketers aren't the ones who follow the crowd. They're the ones who lead with purpose, serve with authenticity, and build brands that endure.
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Show Notes:
00:00 – Introduction: Lessons from Marketing Legends
03:11 – Seth Godin: Focus Up and Find Your Smallest Viable Audience
13:43 – Rory Vaden: Why Reputation Precedes Revenue
22:49 – Building a Personal Brand That Drives Business Growth
28:33 – Pat Flynn: Creating Superfans Through Quality and Connection
37:28 – Small Town Rules: Building Loyalty in a Digital World
44:36 – John Ruhlin: Strategic Gifting to Deepen Relationships
53:25 – Conrad Saam & Guy Sakalakis: Strategy vs. Tactics in Legal Marketing
01:07:15 – Final Takeaways: Building a Brand That Lasts
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Links & Resources:
Seth GodinRory VadenPat FlynnJohn RuhlinConrad Saam
Gyi Tsakalakis
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
356. Warning: These Industry Titans’ Insights Might Change How You Run Your Firm
251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
279. AMMA — Building Trust Through Authentic Leadership
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58:59
357. The Strategy That Skyrocketed Her Law Firm's Growth with Sofia K. Miguel
In this episode of The Game Changing Attorney Podcast, Michael Mogill interviews Sofia K. Miguel, the 2024 ELITE Firm of the Year winner. Sofia shares her journey from the Army Reserve to leading a successful personal injury firm, offering practical insights into the challenges and successes of running a law practice.
You will learn:
How to embrace marketing to enhance visibility and success in a competitive landscape
How personal growth builds resilience, vital for leading a successful firm
And how a high-performing team and top-tier client experience differentiate your firm
Ready to transform your firm's future with proven growth and leadership strategies? Tune in to hear Sofia's impactful journey and discover how you can apply these lessons to your own practice.
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Show Notes:
00:00 – Introduction: From Army Reserve to Elite Firm of the Year
03:24 – Why Sofia Chose Law: Autonomy, Self-Reliance, and Fulfillment
09:19 – Building the Firm From Scratch: Early Challenges and Vision
14:10 – Standing Out in a Competitive Market as a Woman-Owned Firm
18:47 – From Solo to Team: The Shift to Scaling and Hiring Attorneys
24:36 – Establishing Culture: High Standards and Collaborative Growth
32:55 – Making Unpopular Decisions for Long-Term Success
39:40 – Personal Growth, Professional Evolution, and Resilience
48:18 – What Being a Game Changer Means to Sofia Miguel
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Links & Resources:
Sofia K. Miguel
Kolbe Index
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Do you love this podcast and want to see more game changing content? Subscribe to our YouTube channel.
----
Past guests on The Game Changing Attorney Podcast include David Goggins, John Morgan, Alex Hormozi, Randi McGinn, Kim Scott, Chris Voss, Kevin O’Leary, Laura Wasser, John Maxwell, Mark Lanier, Robert Greene, and many more.
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If you enjoyed this episode, you may also like:
Episode 346. James Amaro — Why Losing Everything Was the Best Thing That Happened
251. Alex Hormozi — The Power of Humility in Achieving Entrepreneurial Success
279. AMMA — Building Trust Through Authentic Leadership
Über The Game Changing Attorney Podcast with Michael Mogill
How can you become a game changer?
Michael Mogill, Founder and CEO of Crisp, has used his mastery of marketing for lawyers to grow his company to an 8-figure powerhouse. In just a few years, Crisp has helped thousands of attorneys adapt to the new legal landscape, differentiate themselves from the competition, and earn millions in new revenue.
In every episode, you’ll hear from law firm entrepreneurs and market leaders — people who flourish in the face of adversity, challenge the status quo, and define what it means to be a game changer.
We investigate success stories and business growth and scalability strategies that can help you attract your ideal clients. Plus, discover hidden insights and actionable advice on how company culture and employee engagement, marketing and advertising, and management and hiring fit into the big picture.
What do all our guests have in common? These successful attorneys and business owners prove that the key to innovation is a game-changing mindset. If you want to run your law firm like an entrepreneur, achieve a greater ROI, and build a world-class organization that stands the test of time, then you’re in good company.
Subscribe to the Game Changing Attorney Podcast and get ready to take your business to the next level.
For more information, visit https://www.crisp.co/podcast/
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