The FitTech Club Podcast

• "Freezing churn with biohacking" - Daniel Donhauser, Founder & CEO, MAIKAI

  🔥 What's in this episode?Only 15% churn rate compared to the industry average of 25% - this is how Maikai is transforming member retention through innovative biohacking services. In this episode, Daniel Donhauser (Founder of Maikai and former CCO of EGYM) reveals how integrating cryotherapy and other longevity treatments creates higher customer lifetime value while requiring less space and staff than traditional gym offerings. Discover how they're achieving remarkable retention rates through a health-first approach that bridges the gap between fitness and preventative wellness.🎤 About our guest:Daniel Donhauser is the Founder of Maikai, a boutique gym chain with seven locations specializing in yoga, boot camps, and biohacking services. He previously served as Chief Commercial Officer at EGYM (now a unicorn company) for four years. Under his leadership, Maikai has expanded into the longevity space, partnering with Biogena to create medical day spas focused on personal health and holistic well-being across 10 locations in Austria and Germany, with plans for further expansion.🎯 What you'll learn[03:27] How COVID lockdowns sparked the pivot to biohacking services as a survival strategy[04:50] Why cryotherapy memberships yield similar revenue to gym memberships while requiring only 10 square meters of space and minimal staff[06:55] The surprising retention advantage of biohacking treatments - customers have difficulty evaluating effectiveness, leading to lower churn[09:56] Customer demographics - 80% overlap between traditional gym members and biohacking clients, with core audience being women 45+[11:26] The Biogena Plaza concept - creating an integrated customer journey combining medical diagnostics, supplements, and biohacking treatments[13:55] Major challenges in the European biohacking market - gaining doctor endorsements and educating consumers[19:22] The future of fitness tech - AI-powered exercise guidance and advanced wearables that trigger proactive health interventions📌 Links & resourcesMaikai: https://maikaionline.com/en/wellness/fitnessConnect with Daniel Donhauser: https://at.linkedin.com/in/daniel-donhauser-a581023a🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

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  22:27
• "Longevity market is a gold rush" - Jeff Zwiefel - Executive Director - Life Time Fitness, MIORA

  🔥 What's in this episode?GLP-1 drugs have 10% adoption in the US with users 3x more likely to exercise - this is how Lifetime Fitness is capturing a $6.7 billion total addressable market through their MIORA longevity clinics. In this episode, Jeffrey Zwiefel, Executive Director of MIORA Longevity and Performance, reveals how integrating medical-grade wellness services can generate $3 million EBITDA per location while dramatically increasing member retention. Discover how they're achieving membership satisfaction rates of 95% through personalized health optimization that extends far beyond traditional fitness.🎤 About our guest:Jeffrey G. Zwiefel is the Executive Director of MIORA Longevity and Performance at Lifetime Fitness, with 170+ athletic clubs across the United States and Canada serving over 1.5 million access members. During his remarkable 26-year tenure, he has helped grow the company from 7 clubs to 180 locations, scaling revenue from $137 million to over $2.3 billion. Under his leadership, Lifetime has transformed from a fitness-centered business to a comprehensive healthy lifestyle ecosystem with record-low monthly attrition rates of just 2%.🎯 What you'll learn[02:09] How Lifetime evolved from a narrow fitness vertical to a multi-generational "healthy way of life company" serving members from "90 days to 90 years old"[05:51] The complete MIORA longevity program structure including metabolic code assessments, personalized health plans, and subscription model at $299/month[14:08] Unit economics of longevity clinics generating $250,000 monthly revenue per location with 30-36% margins and $3 million annual EBITDA[17:08] Three key challenges in launching a longevity business: creating a seamless customer journey, optimizing pricing for accessibility, and finding the right practitioners[23:55] How GLP-1 medications represent a $6.7 billion opportunity for fitness businesses when combined with comprehensive lifestyle programming[30:19] Why even younger generations (26+) are increasingly seeking biohacking and longevity services for anxiety, sleep disorders, and sexual function optimization📌 Links & resourcesLifetime Fitness: https://www.lifetime.life/MIORA Longevity: https://my.lifetime.life/clubs/mn/target-center-minneapolis/services/miora.htmlConnect with Jeffrey Zwiefel: https://www.linkedin.com/in/jeffzwiefel?trk=public_post_reshare-text🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member:Join the FitTech Club - private community of global decision-makers & innovators in fitness & consumer health tech.

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  34:59
• "Insights over input" - Jörn Watzke, Senior Director, Garmin Health

  🔥 What's in this episode?Garmin's fitness segment grew by 30% in a market where global wearable sales declined by 7% - this is how specialized health devices are challenging the one-size-fits-all approach. In this episode, Jörn Watzke, Senior Director of Garmin Health B2B, reveals why users don't need more data but better guidance and insights. Discover how Garmin is achieving remarkable growth through an open ecosystem that translates complex biometrics into actionable insights for both consumers and B2B partners.🎤 About our guest:Jörn Watzke is the Senior Director of Garmin Health B2B at Garmin, a company that achieved a record $6.3 billion revenue in 2024 with the fitness segment alone reaching $1.8 billion. He leads B2B partnerships and integrations across fitness, healthcare, and preventative health sectors. Under his leadership, Garmin Health has developed an open platform approach that powers thousands of partner integrations worldwide, from fitness chains like TechnoGym and CleverFit to research institutions like Harvard University.🎯 What you'll learn:[03:23] Why specialized wearables are growing while the overall market declines [07:04] How Garmin translates complex biometrics like HRV into actionable metrics like Body Battery [14:09] The ROI model that fitness businesses should define before implementing wearable partnerships [16:18] Why AI is only as good as its data input, and how continuous monitoring creates personalized training [22:21] The step-by-step process for becoming a Garmin Health B2B partner through API integration [19:50] How the convergence of fitness and healthcare industries will fundamentally change business models📌 Links & resourcesGarmin HealthConnect with Jörn Watzke on LinkedIn🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

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  24:39
• "Small data, big results" - Jeff Rogers, Global Research Leader for Digital Health, IBM

  🔥 What's in this episode?35-40% slower disease progression with early detection - this is how AI is transforming healthcare outcomes for neurological conditions. In this episode, Jeff Rogers, Global Research Leader for Digital Health at IBM, reveals how companies can train effective AI models with just 100 individuals instead of massive datasets previously required.🎤 About our guest:Jeff Rogers is the Global Research Leader for Digital Health at IBM and a distinguished scientist. He leads IBM's efforts in combining innovations in electronics for sensing, information technologies like artificial intelligence, and simulation tools with large computing and networking to innovate in healthcare and wellness. Under his leadership, IBM has formed a 10-year partnership with Cleveland Clinic, installing the first dedicated quantum computer for healthcare research.🎯 What you'll learn[01:00] How IBM defines digital health and its approach to wellness and disease prevention [01:53] IBM's partnership with Cleveland Clinic using quantum computing for healthcare [03:30] Using AI to predict and treat neurological diseases like dementia [05:50] The reality vs. hype of AI in healthcare applications [13:05] Multi-agent AI and fit-for-purpose models for fitness applications [19:19] New business models emerging from the separation of foundation model providers and application developers [21:10] The future of AI-powered chatbots for personalized health insights📌 Links & resourcesIBM Digital Health ResearchConnect with Jeff Rogers🎧 Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on Spotify or Apple Podcasts.Get more insights: Subscribe to the FitTech Club newsletter.Expand your network: Apply for a free power networking session with industry founders & executives.Become a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech.

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  25:13
• "Data needs direct benefit" - Jörg Fockenberg, VP of Strategy, RSG Group

  🔥 What's in this episode? 3x longer gym stays without adding technology - this is how RSG Group, one of the world's largest fitness operators, is challenging conventional wisdom. In this episode, Jörg Fockenberg, VP of Strategy at RSG Group, reveals why strategic tech restraint might be the key to member engagement in an industry where 81% of operators are increasing tech investments. Discover how they're achieving remarkable results through social spaces and selective integration.🎤 About our guest: Jörg Fockenberg is the VP of Strategy, Expansion and Franchise at RSG Group, managing global brands including Gold's Gym, McFIT, and John Reed across 900+ locations with 4.5 million members in 30 countries. He oversees international development, strategic partnerships, and drives innovation across the group's diverse portfolio. Under his leadership, RSG Group has pioneered a pragmatic approach to fitness ecosystem development focused on member value rather than technology for its own sake.🎯 What you'll learn[02:35] Strategic vision: How RSG plans to maintain market leadership through selective innovation [05:16] The functional fitness revolution: Integrating Hyrox training and electrified strength solutions [09:40] Technology selection strategy: Why RSG takes a measured approach in an age of digital hype [13:13] Data with purpose: Ensuring every data point collected actually benefits the member [14:53] The "third space" phenomenon: Why members spend 3x longer in gyms designed for social interaction📌 Links & resources RSG GroupConnect with Jörg Fockenberg🎧Enjoyed this episode?Tune in: Subscribe to the FitTech Podcast on:SpotifyGet more insights: Subscribe to the FitTech Club newsletterExpand your network: Apply for a free power networking session with industry founders & executivesBecome a member: Join the FitTech Club private community of global decision-makers & innovators in fitness & consumer health tech

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  24:13

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