37signals' co-founders Jason Fried and David Heinemeier Hansson revisit how their approach to marketing began with a simple blog. They share why writing with authenticity matters, how patience pays off when building an audience, and why staying true to your own voice is important.Key Takeaways:00:12 – How 37signals' marketing started organically with a blog02:53 – Authenticity is a must when writing07:02 – Patience is key to growing an audience08:18 – Don’t let algorithms dictate your content13:08 – Make time to write while your ideas are fresh16:21 – Marketing is simply transferring enthusiasm22:22 – Audiences want to see behind the curtainLinks and Resources:Record a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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24:52
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24:52
Building with LLMs, Finding a Co-founder & Other Listener Questions
Jason Fried and David Heinemeier Hansson sit down with host Kimberly Rhodes to field a fresh round of listener questions. They share perspectives on when coding assistance makes sense, finding a co-founder to compliment your skills, business succession planning, and more.Key Takeaways:00:17 – When AI coding tools help vs. when they get in the way05:44 – Does start-up success require a co-founder?10:02 – Small business succession planning15:46 – Honing the skill of coming up with new product ideas21:41 – New ideas are often just solving existing problemsLinks and Resources:Record a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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25:54
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25:54
Titles, tenure, and paths don't matter
In this episode, 37signals co-founders Jason Fried and David Heinemeier Hansson talk about why résumés, job titles, and career timelines take a back seat to what really matters when hiring — your actual work. They share how real-world examples cut through the noise, and open doors for people who may not have a traditional path.Key Takeaways:00:00 – Episode highlights00:10 – Why final hiring decisions come down to a candidate’s actual work03:50 – The 37Better redesign project07:27 – How real project work reduces the guesswork of hiring14:29 – Why creating work outside your portfolio shows your range and creativity20:02 – Hiring when it hurtsLinks and Resources:“Years of Evidence” from Jason Fried’s HEY WorldThe 37Better Project (archived)Record a video question for the podcastBooks by 37signalsSign up for a 30-day free trial at Basecamp.comHEY World | HEYThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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25:51
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25:51
BONUS EPISODE: 37signals is moving to Omarchy
In this bonus episode of REWORK, 37signals' co-founder and CTO David Heinemeier Hansson shares his exploration into Linux, development of Omarchy, and the company's decision to go all-in.Key Takeaways:00:43 – David's exploration into Linux and development of Omarchy04:27 – How Omarchy is different, Hyprland, and tiling windows managers11:05 – The joy and excitement in exploring something new13:14 – The recent announcement David shared with the 37signals' team regarding Linux and Omarchy21:20 – Why it's important for the team to be all-in on Omarchy24:14 – Tips for overcoming the challenge of transitioning to Linux28:20 – What this new system means for Omakub30:24 – David's responds a few negative comments on X about the company's decision34:25 – 37signals is releasing a new podcast later this yearLinks and Resources:The company's internal announcement about moving to Omarchy Record or upload a video question for Jason and DavidGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYREWORK podcast merchThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
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35:07
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35:07
Software as art
This week on The REWORK Podcast, 37signals' co-founders Jason Fried and David Heinemeier Hansson explore a listener question about approaching software as art. They discuss the importance of having a point of view as you're building products.Key Takeaways:00:15 – Great software helps customers see things from the creator’s perspective07:31 – A company’s worldview comes through in the product14:09 – Your product’s point of view evolves as it takes shape18:35 – The creation process is meant to stay flexible20:05 – Solve one problem at a time to maintain a clear development flowLinks and Resources:Record or upload a video question for Jason and DavidGet Basecamp for free at Basecamp.comBooks by 37signalsHEY World | HEYREWORK podcast merchThe REWORK podcastThe Rework Podcast on YouTubeThe 37signals Dev Blog37signals on YouTube@37signals on X
A podcast by 37signals about the better way to work and run your business. The REWORK podcast features the co-founders of 37signals (the makers of Basecamp and HEY), Jason Fried and David Heinemeier Hansson sharing their unique perspective on business and entrepreneurship along with host Kimberly Rhodes.
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