New Books in Economic and Business History

A respected voice on technology shows how seemingly simple ads help dismantle democracy and public discourse.

Whether
you’re intentionally shopping or casually browsing social media,
something is following you: ads. Their creators seem to know your income
bracket, politics, age, location, medical conditions, and tastes in
clothing, food, and romantic partners. As advertising firms use
predictive AI to discover your hot buttons and generative AI to push
them, your online world becomes an increasingly bespoke—and
isolated—place. The fervid competition around personalization in digital
marketing has given rise to an ecosystem of advertisers, media outlets,
tech companies, and retailers who monetize your data while threatening
the health of our media, discourse, and sense of community. In this
urgent book, award-winning author Joseph Turow shows how we got here,
and how to change direction.The Problem with Personalization: How Advertisers Learned to Make and Break Us from Ancient Times to the AI Age (University
of Chicago Press, 2026) shatters common beliefs about advertising
history by showing that individualized ads are not new. Today’s
AI-enabled advertisers draw on past aspirations and assumptions about
personalization while weaponizing data in unprecedented ways that drive
social fragmentation and the disappearance of shared social reality.
Informed by interviews with marketing insiders and covering the latest
technology advances, Turow accessibly explains how artificial
intelligence sifts through our data to tag and target us wherever we go
with personalized videos, pictorial billboards, audio messages, and
more. A logical next step for advertiser support is tailored
entertainment and news, a shift that further destroys the common ground
necessary for a functioning democracy.

A must-read for all who care about the future of public discourse, The Problem with Personalization reveals how targeted advertising has altered how we’re seen and what we see in return.
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In May, 1926, nearly three million British workers downed tools to support nearly one million of their countrymen, miners whose employers meant to lengthen their working day and cut their pay. This General Strike brought the country to a grinding halt - which, according to Conservative Prime Minister Stanley Baldwin, represented a threat not merely to the nation but to the parliamentary system itself. For nine days, the world's best organized working class confronted the world's most powerful, and self-confident, government. And yet the outcome was never in doubt, for Britain's most important trade-union leaders thought as Baldwin did, although they kept saying they were engaged in a wages dispute only. Really, they feared winning even more than they feared losing.

In Nine Days in May: The General Strike of 1926 (Oxford University Press, 2026), award-winning author and historian Jonathan Schneer mines hitherto untapped archival sources to explain why and how the Strike came about, why and how it was waged and countered, why and how it ended. In addition to government reports and TUC reports, he uses reports of undercover agents and spies, "special" constables sworn in for the duration of the Strike, volunteer strike-breakers, Communist agitators, trade-union leaders and rank-and-file members of trade unions; also, of course, the papers of politicians of all parties.

This is a tale of Shakespearian dimensions, replete with tragic heroes and villains and buffoons and opportunists and double-dealers, and contending, evenly matched, forces - both of which meant to do their duty whatever the cost. There may never be another general strike in Britain, but the General Strike of 1926 was one for the ages, illuminating the human condition.

Jonathan Schneer is Professor Emeritus of History at the Georgia Institute of Technology.

Caleb Zakarin is CEO and Publisher of New Books Network.
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In his latest book, Pink Tsunami: The Hello Kitty Kawaii Wave that has Swept the World (Headpress 2026), Alan Brender delves into Hello Kitty the marketing wonder and cultural phenomenon, who has been around for 50 years. There are theme parks, restaurants, cafes and hotels dedicated to her. There are millions worldwide who buy Hello Kitty products, superfans who don’t know when to stop and amass thousands of items bearing Kitty’s countenance, and star fans, Lady Gaga and Britney Spears to name two, who do not think twice about purchasing a $50,000 Hello Kitty necklace. In Pink Tsunami you will hear about the fans, and Kitty’s designers and marketers and how they contributed to her popularity. But all is not glittery for this Queen of Kawaii. She has a dark side that even involves murder. Dive inside this book and all will be revealed.
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Privatising Humanity: How Our Essential Human Needs Became Financial Assets (Manchester UP, 2026) is the latest book from Dr Kate Bayliss, a Senior Research Fellow in the Department of Economics at SOAS, University of London. Dr Bayliss’ excellent title, published with Manchester University Press, is a critical examination of the privatisation paradigm.

In the book, Dr Bayliss specifically analyses the history, processes, political economy and outcomes of privatisation policies in Britain across three major economic sectors – that of water, energy, and housing. Infamously, Britain was arguably in the vanguard of a proliferation of privatisation policies in the 1980s, courtesy of then Prime Minister Margaret Thatcher, a key proponent of the neoliberal revolution at this time. Privatisation was touted as a solution for increased efficiency, the creation of a shareholder society, and relieving taxpayer burdens. Dr Bayliss’ book, Privatising Humanity, is a crucial tool to understand how privatisation policies were applied, who benefited, and whether the outcomes lives up to these expectations. It is both an exceptionally detailed account of the web of interests that have profited from privatisation, on the one hand, and on the other, a highly accessible volume that is critical reading in this current moment.

Elliot Dolan-Evans is a sessional lecturer and tutor in law at Monash University and RMIT. His research investigates the political economy of global capitalism, forms of international governance, and questions of war and peace. His first book, Making War Safe for Capitalism: The World Bank, IMF and the Conflict in Ukraine, is now out with Bristol University Press.
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In this interview I met with Dr. Juxuan Zhang (Osaka University) to discuss her research on the history of the Chinese apparel industry since 1979. Her paper with Prof Pierre-Yves Donzé (Osaka University) investigates the structural transformation of the Chinese apparel industry from 1980 to 2020. Following an approach of industry studies and classic business history, it focuses on the 10 largest apparel companies in the four decades since the 1980s. Drawn from a broad range of published sources and official data, it analyses the ownership transition and entrepreneurial strategies of these companies under the changing institutional context. The findings show how different types of firms were able to use regulations and policies to dominate the industry. The study contributes to literature by exhibiting the dynamics of the industry development from the perspective of companies and entrepreneurs.

Read the full research for free here

Presented by Paula de la Cruz-Fernández, Ph.D.
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