Forward One Podcast

On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round.

*Sasha Kaplan*
Instagram: https://www.instagram.com/sashabkaplan/?hl=en
Website:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Welcome and Intro
00:00:13 From Modeling to Real Estate
00:01:09 Mentorship and Starting Out
00:02:43 First Deal Breakthrough
00:04:21 Extra Mile Mindset
00:08:03 Landing Developer Clients
00:13:15 Relentless Follow Up Wins
00:19:36 First Developer Listing Lessons
00:20:56 Winning Multiple Offer Deals
00:29:54 New Construction Business Model
00:31:53 Pricing Honesty and Trust
00:33:57 Securing the Listing Agreement
00:38:30 Walk Away With Confidence
00:42:28 Developers Vs Emotional Buyers
00:43:38 Building The Other 40%
00:45:04 CRM And Personal Touches
00:49:43 Breezy And Buildable Reports
00:51:55 Daily Prospecting Routine
00:53:20 Goals Teams And Growth
00:54:45 Manifestation And Goal Setting
00:59:57 How To Vet A Deal
01:07:24 Underwriting X Y Z
01:11:43 Purposeful Value Creation
01:13:58 Fire Round And Closing

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate.
This week, we sit down with Bryan Beagles to break down how he built his real estate business from the ground up—starting with zero deals and turning open houses into his biggest opportunity. We get into the exact strategies he used to generate clients, why direct communication and follow-up separate top agents, and how he’s now scaling into investor and development deals.
If you’re looking to build real momentum in your business, this episode is a clear blueprint for what actually works.
*Bryan Beagles*
Instagram:  https://www.instagram.com/bryanbeags/
Website:  https://bryanbeagles.com/ 

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Meet Brian Beagles
00:00:51 From Entertainment to Real Estate
00:02:38 The Moment He Went Solo
00:09:13 Surviving the Early Dry Spell
00:11:34 Communication Style That Wins Clients
00:16:24 Open Houses as Lead Gen
00:18:28 Qualifying and Converting Walk Ins
00:27:25 Cold Calling and AI Dialers
00:31:46 Auto Voicemail Outreach
00:32:30 Atlas Features and Compliance
00:35:16 Cold Call Personal Pitch
00:37:47 Persistence Lessons from Sherry
00:40:27 Personality Styles in Selling
00:45:49 Path to 500K GCI
00:48:32 Developer Deals and Underwriting
01:02:48 Lead Gen Reality and Wrap Up

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Barbara Isabel, who shares how she went through her entire first year in real estate without closing a single deal—and what she did to push through when most agents would have quit. We talk about the cold calling grind, the expired listing that changed her trajectory, and how persistence turned early setbacks into long-term success. If you're struggling in your first years or questioning whether to keep going, Barbara’s story is a powerful reminder that consistency and resilience are what separate those who last from those who leave.
*Barbara Isabel*
Instagram:https://www.instagram.com/barbaraisabelre/
Website: https://www.zillow.com/profile/barbaraisabelr

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Meet Barbara
00:02:11 From Law to Real Estate
00:04:51 Cold Calling Grind
00:05:45 First Malibu Listing Win
00:09:16 Learning LA Fast
00:12:01 Expireds vs Door Knocking
00:21:30 Winning Listing Appointments
00:31:28 Reverse Prospecting System
00:34:16 Cold Caller Prospecting System
00:34:48 MLS Filters and Radius Strategy
00:35:49 Emailing Upcoming Listings
00:37:25 Courses and Wealth Tracks
00:38:26 Pivot Into Development Niche
00:40:48 Learn by Doing and Client Loyalty
00:45:09 Open House Standards and Checklists
01:01:27 Rapid Fire and Closing Message

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with John Barrentine and Chuck Marquardt to talk about how refining team size, focusing on culture, and hiring the right people transformed his business into a more profitable and satisfying operation. We dig into why bigger teams aren’t always better, how hospitality backgrounds translate into real estate success, and what leaders should really prioritize when building a team. If you're looking to grow smarter—not just bigger—this conversation will challenge how you think about team building and profitability.
*John Barrentine*
Instagram: https://www.instagram.com/johnbarrentinegroup/?
Website: https://barrentinegroup.com/
*Chuck Marquardt*
Instagram: https://www.instagram.com/chuckmarquardt/
Website: https://barrentinegroup.com/agent/chuck-marquardt 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast

*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/
Timestamps
00:00:00 Welcome and Introductions
00:00:47 John Real Estate Origin Story
00:02:22 Chuck Joins the Business
00:05:57 Division of Labor and Strengths
00:11:30 Woo and Relentless Lead Gen
00:14:16 Service Mindset and Client Value
00:18:15 Team Structure and Hiring Culture
00:25:22 Farming Playbook and Modern Tech
00:38:48 CRM and Relationship Tech
00:39:52 Social Media as Proof
00:41:31 Winning AI Search Visibility
00:46:47 Authenticity Over Avatars
00:49:44 Google Profile and Reviews
00:56:14 AI for Homeowner Follow Up
01:02:51 Human Touch Still Wins
01:11:03 Fire Round and Team Affirmation

Welcome back to the Forward One Podcast, hosted by Paul Mark Morris and Josh Spitzen of Forward One Real Estate. In this episode, we sit down with Adam Rosenfeld to break down the real difference between goals and commitments — and why most agents stay stuck because they’re measuring the wrong things. We dive into lead measures vs. lag measures, how to reverse engineer your income target, and why your calendar tells the truth about your future results. Adam shares how to use specificity, data, and disciplined daily actions to create predictable growth — without just “working harder.” If you want to build a business that’s sustainable, measurable, and scalable, this conversation gives you the framework.
*Adam Rosenfeld*
Instagram: https://www.instagram.com/itslookinrosey/?hl=en 
Website: https://residentre.com/agents/adam-rosenfeld/ 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps
00:00:00 Welcome and Kindness
00:00:57 Real Estate Ego and Leverage
00:05:58 From Law to Luxury Real Estate
00:11:21 Developer Niche and Market Headwinds
00:15:20 ULA Mansion Tax Explained
00:37:16 Timeless Homes vs Spec Boxes
00:39:07 Winning Listings on Effort
00:43:32 Rolodex Myth and Broker Hustle
00:57:45 Hire Hungry Not Famous
00:01:00:40 Resident Partnership and Growth
01:14:26 Scaling Resident Vision
01:15:00 Developing Together
01:16:29 Starting Over Playbook
01:23:01 Mentorship That Filters
01:31:10 Sophisticated Clients Finale