Forward One Podcast

In this Forward One podcast episode, hosts Paul Mark Morris and Josh Spitzen interview real estate broker Rod Watson about how an infomercial course launched his career while he was coaching college basketball, leading him to study real estate terminology and eventually leave coaching and later a six-figure job at Porsche to build a family business. Watson explains starting as an investor, then getting licensed and building expertise during the 2007–2008 short sale/REO era, where he learned patience, negotiation, and title complexity, often waiting 9–12 months to close. He describes generating business through letter writing to a car-sales client base, doing 18–20 annual deals in Texas, and later leading Bank of America’s cooperative short sale work in Southern California. Watson shares his current boutique brokerage, service-first approach, niche in sports/entertainment clients, expansion plans in downtown San Diego, database-focused AI assistant “Ace,” and routines and principles centered on family, health, impact, and playing the long game.

* Rod Watson*
Instagram:  https://www.instagram.com/rodwatson23/ 
Website: https://www.zillow.com/profile/RodWatson 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamps:
00:00:00 Welcome and Introductions
00:00:41 Infomercial Spark
00:02:57 From Coaching to License
00:03:08 Investing in Texas
00:04:26 Short Sales Crash Era
00:05:10 Lessons from Distress Deals
00:09:02 Lead Generation Playbook
00:15:16 Long Game Client Story
00:17:30 Modern Buyer Expectations
00:20:53 Boutique Brokerage Today
00:22:33 Going the Extra Mile
00:26:57 LA San Diego Strategy
00:29:19 Long Game Leadership
00:30:25 AI Assistant Ace
00:32:21 Automating Database Follow Up
00:33:22 Family Legacy Vision
00:37:07 Daily Routine Discipline
00:39:08 Protecting Your Time
00:42:16 Riches In Niches
00:44:29 Superpower Strategy
00:51:53 Patience And Long Game
00:54:08 Fire Round Finale

In this Forward One podcast episode, realtor Alyssa Barajas shares how she shifted from studying to be a physician’s assistant to real estate seven years ago after her husband encouraged her to get licensed and list his flipped properties. She explains growing into a high-producing solo agent averaging about 25 transactions per year and why hiring an assistant (Danielle) and later adding an agent (Jasmine) helped her create systems, organize her CRM, and restore balance. Barajas discusses leveraging people and processes, using Follow Up Boss, and the importance of consistent follow-up and managing client expectations when delegating tasks. She outlines her social media strategy—posting 2–3 times daily across platforms with educational, sales, and personal content—plus vendor-collaboration videos for learning and referrals, and she emphasizes authenticity, resources, ongoing learning, and a long-term goal of building rental-property income.

*Alyssa Barajas *
Instagram:  https://www.instagram.com/alyssambarajas/ 
Website: https://teamcirca.com/agent/alyssa-barajas 
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Meet Alyssa Barajas
00:00:18 From Medicine to Real Estate
00:02:15 Scaling to 25 Deals
00:03:30 Hiring an Assistant
00:06:23 Systems and CRM Setup
00:10:04 Delegation and Standards
00:15:59 Vendor Videos for Referrals
00:20:45 Social Media Content Plan
00:23:42 Posting Cadence and Lead Split
00:25:51 No Prospecting Needed
00:26:41 DIY Media Workflow
00:28:36 Gear Apps and AI Editing
00:29:59 Authenticity Beats Production
00:32:30 Scheduling Posting Strategy
00:35:06 Content vs Lead Gen Debate
00:38:19 Algorithm Shifts and Discovery
00:40:35 Search AI and Local Visibility
00:45:16 Learning Rooms and Mentors
00:47:10 Goals Mentorship Script
00:49:48 Rapid Fire Closing

On the Forward One podcast, Paul Mark Morris and co-host Josh Spitzen interview top producer Stuart Vetterick  about his path from commercial real estate and real-estate-focused investment banking into residential luxury brokerage. Vetterick describes building valuation skills at Andy Beal’s Beal Bank through a margin-of-safety, “return of principal” mindset and distressed-asset work after the financial crash. After moving to Los Angeles, he entered residential real estate through Adam Rosenfeld’s encouragement, chose Berkshire Hathaway for contract training, and built early momentum by repeatedly hosting open houses, mastering neighborhoods, and treating sales as a “contact sport” focused on being the most knowledgeable and personable agent. He emphasizes follow-up systems, communication preferences, learning from sophisticated clients, and articulating a clear value proposition when competing against dominant agents. 

*Stuart Vetterick *
Instagram:  https://www.instagram.com/stuartvetterick/
Website: https://stuartvetterick.com/ 

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Meet Stuart Vetterick
00:00:29 Commercial Real Estate Roots
00:01:31 Crash and Family Office Pivot
00:02:05 Andy Beal Valuation Lessons
00:05:17 Move to LA New Direction
00:06:11 Softball to Real Estate Breakthrough
00:09:02 Licensing and Contract Mastery
00:10:58 Finding Leads Open House Strategy
00:13:29 Zillow Leads and Speed to Six Deals
00:14:40 Hosts React What Makes Agents Win
00:21:26 How to Get Open Houses
00:25:18 Open House Playbook and Follow Up
00:29:20 Refining Buyer Filters
00:30:29 E-Portals Changed Search
00:31:35 Capturing Needs and Follow-Up
00:32:29 Open House North Star
00:38:18 Joining Adam and RTI Opens
00:40:30 Celebrity Follow-Up Wins
00:43:14 Selling RTI Development Plans
00:45:21 Luxury Clients and Negotiations
00:47:00 Handling Smarter Clients
00:53:47 Winning Against Top Agents
00:56:17 Value Proposition in Escrow

Forward One podcast hosts Paul Mark Morris and Josh Spitzen reunite with realtor and leader Daryl Owen, who describes getting licensed at 19 while running a Papa John’s, buying an early rental, and adopting system-driven sales habits. After a severe head trauma at 20, he outworked limitations by hand-dialing 500 cold calls a day in a suit, learning a buyer-heavy model, and using simple lead magnets like PennySaver ads to sell homes and small multifamily deals. He shares how a mindset shift led to consistent production, why he left a successful Century 21 office to pursue leverage and ownership, and how he built Nationwide Real Estate to 1,000 agents across nine locations with franchise-style economics. The conversation contrasts brokerage vs. team value, emphasizes CRM-driven follow-up and off-market databases, outlines his 18-person 50/50 team model built from Ben Kinney systems, and ends with a rapid-fire on ownership, peace, childhood memories, and insecurities. 

*Daryl Owen*
Instagram: https://www.instagram.com/darylrowen/ 
Website: https://www.zillow.com/profile/Daryl%20Owen 

*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Podcast Welcome
00:00:29 From Pizza to Realtor
00:02:03 Systems Over Sales
00:04:56 Building Nationwide
00:05:34 Trauma and Cold Calls
00:08:52 First Deals Breakthrough
00:11:43 PennySaver Lead Magnet
00:14:04 Process and Numbers
00:16:02 Burnout and Reset
00:20:49 Old School Execution
00:25:10 Team Dialing Scripts
00:27:53 Off Market Advantage
00:29:11 Building Off Market Lists
00:29:32 Targeting Stale Listings
00:30:58 Top Agent Follow Up
00:34:45 CRM and AI Automation
00:37:18 Team Hiring Standards
00:42:15 Team Model vs Brokerage
00:50:22 Better Brokerage Blueprint
00:53:14 Fire Round Reflections
00:59:00 Final Peak Message

On the Forward One podcast, Sasha Kaplan shares how she transitioned from modeling to real estate at 21 in Los Angeles, initially misunderstanding commission-based work and then building her career through mentorship from Josie Benjamin. She describes landing her first deal by adding simple value at an open house, working through COVID by continuing to show up, and starting with leases due to her peer group’s buying patterns. Kaplan explains how she grew a developer-driven business (about 60% new construction) by relentlessly pursuing opportunities, underwriting deals, targeted prospecting, and insisting on getting the listing when she brings a teardown. She details winning a key developer relationship after nine months of persistence, record-breaking Sherman Oaks transactions, the importance of befriending listing agents, pricing honestly, managing expectations, and playing the long game, then discusses goals, routines, and a brief fire-round.

*Sasha Kaplan*
Instagram: https://www.instagram.com/sashabkaplan/?hl=en
Website:https://www.coldwellbanker.com/ca/beverly-hills/agents/sasha-kaplan
*More from Paul & Josh*
Paul: https://www.instagram.com/paulmarkmorris/
Josh: https://www.instagram.com/spitzenjosh/
Forward One Media: https://www.instagram.com/forwardonemedia/
YouTube: https://www.youtube.com/@forwardonepodcast 
*Presented by Forward One Real Estate*
https://www.,forwardone.com
Instagram: https://www.instagram.com/forwardonerealestate/

Timestamp:
00:00:00 Welcome and Intro
00:00:13 From Modeling to Real Estate
00:01:09 Mentorship and Starting Out
00:02:43 First Deal Breakthrough
00:04:21 Extra Mile Mindset
00:08:03 Landing Developer Clients
00:13:15 Relentless Follow Up Wins
00:19:36 First Developer Listing Lessons
00:20:56 Winning Multiple Offer Deals
00:29:54 New Construction Business Model
00:31:53 Pricing Honesty and Trust
00:33:57 Securing the Listing Agreement
00:38:30 Walk Away With Confidence
00:42:28 Developers Vs Emotional Buyers
00:43:38 Building The Other 40%
00:45:04 CRM And Personal Touches
00:49:43 Breezy And Buildable Reports
00:51:55 Daily Prospecting Routine
00:53:20 Goals Teams And Growth
00:54:45 Manifestation And Goal Setting
00:59:57 How To Vet A Deal
01:07:24 Underwriting X Y Z
01:11:43 Purposeful Value Creation
01:13:58 Fire Round And Closing