The Better Build

• The Craft of Leadership - with Wade Bruce (CTO, Fetch)

  In this episode of The Better Build, Mission’s Steven Markow sits down with Wade Bruce, CTO of Fetch, America’s top rewards app with over 10 million users, to talk leadership, resilience, and how growing as a person can help you evolve as an engineer.Wade shares candid stories from his career journey, including the bold career move he made while expecting his first child. We explore the strengths of smaller tech communities, how his time in the National Guard shaped his leadership approach, and why he believes in developing leaders at every level of an organization, not just at the top.Key moments:Wade’s National Guard experience (06:08)Inside Fetch’s IC leadership program (08:15)Wade’s leadership philosophy (13:50)How AI factors into Fetch’s app (19:05)Why “easy” matters in product design (25:46)The importance of focusing on the present (29:25)

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• The Engineer as Entrepreneur with Steve Lindsey (LVT)

  In this episode, host Steven Markow sits down with Steve Lindsey, founding partner and CTO of LiveView Technologies (LVT), to explore how his early hands-on experience—from fiber optics to engineering—shaped his mindset and led him to develop scalable security solutions at LVT.Key moments:🔹 The importance of hands-on technical experience (01:40)🔹 How scarcity fuels resourcefulness and drives innovation (17:01)🔹 Ask questions, be open to learning (26:58)🔹 The  engineer as entrepreneur (28:14)🔹 On resilience (32:04)Steve also reflects on the intersection of engineering and creativity, his passion for public speaking, and what’s next for LVT in 2025.

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  43:53
• Pick Up Your Broom and Sweep - with Fernando Paz (CAMP, Dell, Motorola)

  In this episode of The Better Build, host Stéphane Rossi, CEO of Mission, sits down with Fernando Paz, Senior Director of Software Engineering at CAMP Systems International and a seasoned engineering leader with decades of experience at companies like Motorola, Dell, and Cox Automotive.Fernando shares his inspiring career journey, from a pivotal first job at a movie theater to delivering a TED Talk on leadership, "How Popcorn Unlocked the Secret for Crazy Success." He dives into lessons learned from building global teams, leading large-scale transformations, and fostering an ownership mindset in engineering.Discover how Fernando views change management as a cultural cornerstone, his three principles of leadership, and why he believes mindshare matters more than timeshare. He also explores the evolving role of AI in software engineering and its potential to reshape the field.Key moments:"hardware gets your attention, but it's the software that makes you fall in love" (0:54)"It's about the learning, not the title" (5:16)Miracle in Malaysia (6:23)it's easy to see differences; focus on what you have in common (9:03)3 leadership principles (10:13)the popcorn story (11:20)mindshare over timeshare (19:54)on change management (23:13)reasons people oppose change (25:20)

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  41:19
• Learning the Rules to Break Them like an Artist with Eugene Khvostov (Apptio)

  Join Mission CEO Stephane Rossi in an engaging conversation with Eugene Khvostov, the Chief Product Officer of Apptio, as they delve into the intricacies of product leadership and strategy in the realm of software engineering. Eugene shares his extensive experience from leading roles at MasterCard and AWS to steering Apptio's product vision, post its $4.6 billion acquisition by IBM. Tune in to discover insights on managing large product teams, making order from chaos, the impact of AI on product roadmaps, and strategies for effective risk management. Key moments:People don't buy products, they buy the people behind the products (08:31)Useful frameworks for organizing teams and keeping them productive (13:48)On market power (23:56)A story about not being afraid of failure (26:19)On the importance of anti-patterns (30:30)

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  39:45
• Scaling Mountains and Metrics with Iana Vitkova (Wiser Solutions)

  Host Gabriel Sundaram of Mission sits with guest Iana Vitkova, Senior Director of Engineering at Wiser Solutions, to discuss her journey from software engineer to leader, highlighting her passion for team development and high performance strategies. They discuss Wiser's innovative approach to leveraging data and analytics for retail optimization, the logistics of managing a global workforce, and the challenges of coordinating teams across different time zones. Iana also emphasizes the importance of early collaboration between engineering, product management, and design to align business objectives with user needs, offering valuable insights for anyone navigating software engineering leadership.Key topics:The value of being a product manager (11:27)The benefits of low cost experimentation (23:39)Why it's important for engineers to understand the business context (25:11)Where Iana believes AI will land (28:53)The leadership enhancing benefits of joining Toastmasters (31:14)"it's an industry that really forces you to continue to grow and to learn" (36:17)

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