Latitude Supercharge

• Reusable revolution: How reusable packaging equates to opportunity.

  With e-commerce on the rise, recycling bins and trash cans across the US are filled with packaging and boxes from consumers’ favorite online retailers. In the US in 2015, corrugated boxes alone measured at 31.3 million tons of generated material while plastic measured in at 14.7 million tons. Although much of this material ended up either recycled or incinerated, a large portion of it piled up in landfills across the country. Even with those numbers in mind, you don’t need to look at the stats to recognize that single-use packaging — whether made of paper, plastic, metal, or wood — is a huge issue in the US (and elsewhere). But, is the single-use packaging issue a burden? Or, is it a golden opportunity to deliver even greater value to customers? https://medium.com/latitude-elevates/reusable-revolution-how-reusable-packaging-equates-to-opportunity-for-companies-5e7902b8894f

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• eSports for the win: Why Twitch is a dream come true for marketers & content creators.

  There are sports and then there are eSports. There’s traditional broadcasting and then there’s the internet. Twitch — the eSports and video-game and live-streaming website — represents the culmination of those new digital trends. But, with Twitch receiving 150 million monthly viewers, it’s hard to say that eSports and live-streaming video games are “trends” any longer. As the numbers suggest, they’re here to stay. And, for marketers and content creators, they’re also the future. https://medium.com/latitude-elevates/esports-for-the-win-why-twitch-is-a-dream-come-true-for-marketers-content-creators-3ece5e0a9cec

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• How the rise of "the drop" creates demand & exclusivity through digital avenues

  What if a brand was able to sell hundreds of $1,600 items within less than 20 seconds? Can it be done? At this point, the question really isn’t “Can it be done” so much as it is, “How is it done.” Supreme, the urban streetwear company valued at over a billion dollars, made it happen when they sold out of a limited edition batch of suitcases within 16 seconds of releasing the product for sale.

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• Far From The Apocalypse- How Malls Can Survive Destruction Thanks To Gen Z Shoppers

  It’s been said that millennials have a way of killing industries. At this point, the list of casualties includes fast-food, mayo, napkins and, of course, shopping malls. And, while millenial’s younger counterparts, Gen Z (born between 97’ and 03’) also chalked-up several of their own casualties (beer potentially being one of them), Gen Z might just prove to be the generation that saves the shopping mall. ------- The Latitude Supercharge series is an audio analysis of our weekly Medium & LinkedIn publication originally known as Supercharge. Each week, the research team at Latitude looks into a topic that is directly affecting retailers and brands looking to create exceptional consumer experiences in the fast-paced world of today. Looking to learn more? Need help with your next challenge or opportunity? We would love to chat! Carter Jensen / Retail Innovation — [email protected] Learn more - www.lat.co Our Work - www.lat.co/work/ Contact - www.lat.co/contact/

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• Instagram Launches @Shop: Why it matters to brands big and small

  The Latitude Supercharge series is an audio analysis of our weekly Medium & LinkedIn publication originally known as Supercharge. Each week, the research team at Latitude looks into a topic that is directly affecting retailers and brands looking to create exceptional consumer experiences in the fast-paced world of today. Looking to learn more? Need help with your next challenge or opportunity? We would love to chat! Carter Jensen / Retail Innovation — [email protected] Learn more - www.lat.co Our Work - www.lat.co/work/ Contact - www.lat.co/contact/

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