From the Digital Box Set: This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored traffic in a whole new way, to a radio campaign that tried to bore you to sleep, to an amazing radio ad that asks you to donate your voice to help other people - all of these amazing campaigns are turning radio on its ear.
This is an archived episode that aired originally on May 19, 2016.
S5E16 (Archive) - Brand Envy 2016
From the Digital Box Set: This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever advertised on television in 1952, a teen magazine dedicated to heartthrobs, the only trailer people can name-check on highways and a book that can be found in every hotel room. Each of these brands has a special reason why it has survived and thrived.
This is an archived episode that aired originally on April 21, 2016.
S5E15 (Archive) - Business As Unusual: The World of B2B Advertising
From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and washed-up copywriters ended their careers. But all that changed when B2B companies dared advertise at the Super Bowl, and showed the marketing world that advertising industrial equipment could be as sexy as advertising a sports car.
This is an archived episode that aired originally on April 13, 2016.
S5E14 (Archive) - World's Oldest Brands
From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan, then there are the ones that manage to last 100, 300 or sometimes even 600 years. We’ll look at a retail store that began in 1670, a brewery that poured its first beer in 1366 and the oldest fast food joint that used root beer to attract drinkers during Prohibition. Join us as we look for the magical ingredient in companies that last centuries.
This is an archived episode that aired originally on April 6, 2016.
S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles
From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business class tickets to Europe for $39, the cautionary tale of a company that made fun of a very serious Twitter hashtag and paid the price, the way a major candy bar company was forced to pull a global campaign off the air but came back even stronger and the odd story of how a mattress company offended almost everybody with an ad, then apologized, then took the apology back.
This is an archived episode that aired originally on March 31, 2016.