It's harder than ever for companies to get their marketing messages in front of the right customers. One increasingly popular -- but also risky -- tactic is fastvertising, the rapid development of ads that tap into a cultural moment, aiming to increase brand relevance and awareness. Harvard Business School associate professor Ayelet Israeli shares pitch-perfect examples, including those from her coauthor, the actor Ryan Reynolds, and his marketing firm Maximum Effort. She explains the importance of timing, describes the talent, culture, and processes you need to succeed, and outlines how to extend the impact of these ads. Ayelet, along with Leonard Schlesinger, Matt Higgins, and Ryan Reynolds, wrote the HBR article "Marketing at the Speed of Culture."
--------
27:30
--------
27:30
Purpose-Driven Leadership in an Era of Polarization
Even in difficult times, leadership must be about empathy, authenticity, fairness and service. That's according to Darren Walker, the outgoing CEO of the Ford Foundation, a nonprofit with an endowment of billions of dollars and a charge to reduce poverty and injustice. Drawing on his own upbringing in rural Texas to his time at the helm of one of the world’s largest philanthropies, Walker explains how inequality erodes hope, why discomfort is essential for meaningful change, and how leaders can build the courage to speak honestly.
--------
31:15
--------
31:15
Future of Business: Walmart’s CEO on AI, Jobs, and Managing Rapid Change
In uncertain times, leaders at all levels can learn from what the world's best CEOs are doing to protect themselves and forge a path ahead. In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius sat down with four leading CEOs who manage across different industries and geographies to understand where global business is going. In this episode, host Adi Ignatius speaks with Walmart CEO Doug McMillon, who since announced he'll be retiring in early 2026. They discuss how the world's largest company makes it through global disruption and supply chain shocks, their ongoing digital transformation including the implementation of AI, and how McMillon aims to stay close to the original purpose of the company.
--------
31:12
--------
31:12
Why Business Leaders Need Political Diplomacy Skills Now
Geopolitics are no longer a tailwind for businesses today, opening markets and boosting global trade. Instead, argues ESSEC Business School associate professor Srividya Jandhyala, rising national security concerns and protectionist economic policies have created a headwind for many organizations, and that's changing how executives need to operate. She explains what’s changed in the global balance of power, how it's affecting even small to medium-sized companies and unexpected industries —from shrimp farming to fast fashion -- and why leaders need new talent and risk management strategies to adapt. Jandhyala is the author of the book The Great Disruption.
--------
27:29
--------
27:29
Future of Business: Standard Bank’s CEO on Driving Sustainable Growth and Shared Prosperity
In uncertain times, leaders at all levels can learn from what the world's leading CEOs are doing to protect their companies from risk and forge a path forward. In this Future of Business series, IdeaCast hosts Alison Beard and Adi Ignatius interview four chief executives from different industries and geographies to better understand where global business is going. In this episode, Alison speaks with Sim Tshabalala, the CEO of Standard Bank. He explains how his childhood in apartheid South Africa informed his decision to go into finance, why purpose drives the company's approach to everything from strategy to customer service, and the role he believes businesses like his must play in promoting sustainable growth.
Höre HBR IdeaCast, Handelsblatt Morning Briefing - News aus Wirtschaft, Politik und Finanzen und viele andere Podcasts aus aller Welt mit der radio.de-App
Deutschland