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The Peel with Turner Novak

Turner Novak
The Peel with Turner Novak
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  • Ultimate Startup Growth Playbook, Using AI to Automate Operations | Sam Ross, Numeral
    Sam Ross is the Co-founder and CEO of Numeral.This conversation is a master class on all things growth at the zero to one stage. We talk early growth lessons from Airbnb, and stories from being one of the largest, earliest Facebook advertisers.We get into working backwards from pockets of strong demand to find business ideas, how to establish early social proof around your product, why you shouldn’t hire a growth person as your first growth hire, how he raised Numeral’s Series A in four days, and why sales tax is so complicated and how they’re using AI to make it easy.Timestamps:(3:03) Why sales tax is so complicated(8:06) Running crazy Facebook ads in 2013(11:58) Why you need to be aggressive on new growth channels(16:55) How strong retention unlocks massive businesses (18:24) Using strong demand to find business ideas(21:34) Balancing performance vs brand marketing(25:45) How to build a brand from scratch(29:11) When cold outbound actually works(36:18) Building early social proof around your brand(43:33) Don’t hire career growth people for growth roles(49:31) Lessons building a jewelry business doing $30m in revenue(58:44) How the 2018 Wayfair v South Dakota decision led to Numeral(1:05:04) Hacking an early product together with spreadsheets(1:07:32) Automating the product(1:15:26) What happens if you don’t pay sales tax(1:20:41) How Numeral uses AI and LLMs internally(1:26:41) How to compete against non-technical incumbents(1:32:57) Why they raised VC for Numeral(1:38:19) Raising a Series A in four days(1:45:43) How big can a sales tax company really be?(1:48:55) Creating a better global tax system(1:54:31) How San Francisco is losing its soulReferencedCheck out Numeral: https://www.numeralhq.com/South Dakota v Wayfair: https://en.wikipedia.org/wiki/South_Dakota_v._Wayfair,_Inc.Follow SamTwitter: https://x.com/SpamRossLinkedIn: https://www.linkedin.com/in/sambross/Follow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
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  • Scaling Amplitude to $300M ARR with Co-founder and CEO Spenser Skates
    Spenser Skates is the Co-founder and CEO of Amplitude.Our conversation gets into the importance of data in product design and company building, how Amplitude is thinking about AI, and the future of user responsive software.We also get into the early days of building Amplitude, when to go multi-product, how to construct your board as a startup, hiring executives at various company stages, lessons from closing three acquisitions, lessons scaling to $300 million in ARR, inside Amplitude’s 2021 IPO, and what most people get wrong about Founder Mode.Thanks to Numeral for supporting this episode, the end-to-end platform for sales tax and compliance. Try it here: https://bit.ly/NumeralThePeelTimestamps:(4:45) Using data to build great products(8:31) Why data is existential to every business(13:14) How to go multi-product(15:48) Every startup becomes a distribution company(19:29) Lessons from three acquisitions(29:09) AI hasn’t changed B2B SaaS yet(31:24) Challenges of incorporating AI in B2B SaaS(33:09) Amplitude’s AI experiments(36:29) Navigating technology hype cycles as a public company(39:40) Amplitude’s opportunity in LLMs(43:08) User responsive software(46:16) Surprising things that slow your speed of execution(51:27) What people get wrong about Founder Mode(59:48) Pivoting into Amplitude after YC(1:04:42) Nine months to raise Amplitude’s first round(1:08:31) Surprises from closing the first customers(1:12:46) Two sales lessons for technical founders(1:13:44) Scaling to $300M+ ARR(1:17:14) How to choose board members(1:19:55) Inside Amplitude’s IPO(1:21:56) “Stock price is an output of the business”(1:26:36) Evolving from startup founder to public company CEO(1:31:54) How hiring execs changes as you scale(1:34:32) Why DEI is important at Amplitude(1:39:46) Relevance of gaming and startupsReferencedTry Amplitude: https://amplitude.com/Careers at Amplitude: https://amplitude.com/careersMoxie Marlinspike’s web3 article:https://moxie.org/2022/01/07/web3-first-impressions.htmlSheep Logic: https://www.epsilontheory.com/sheep-logic/Follow SpenserTwitter: https://x.com/spenserskatesLinkedIn: https://www.linkedin.com/in/spenserskatesFollow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
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  • Lessons Going Zero to $40M ARR in Two Years | Dan Lorenc, Chainguard
    Dan Lorenc is the Co-founder and CEO of Chainguard, the safe source for open source.The internet runs on free, open source software. But as its risen in popularity, its become the latest attack point targeted by hackers and nation states.This conversation with Dan gets into the history of open source software, cloud computing, Linux, the software supply chain, how AI will impact it, and what the next big cyber attack will look like.Dan is an engineer, but he also loves sales and go-to-market. We unpack how Chainguard went from zero to 150 customers and a $40m ARR in two years.Chainguard just announced a $350 million Series D led by Kleiner and IVP, and Dan unpacks the round, plus shares his secret methodology for valuing the company.A big thank you to Dan’s Co-founder Kim Lewandowski, to Clay Fischer @ Spark, Bogomil Balkansky & Andrew Reed @ Sequoia, and Tom Loverro @ IVP for their help brainstorming topics for Dan.Thanks to Numeral for supporting this episode, the end-to-end platform for sales tax and compliance. Try it here: https://bit.ly/NumeralThePeelTimestamps:(3:26) A safe source for open source(4:57) The software supply chain(7:19) Can you trust open source code with contributors in Russia?(9:43) Malware attack that almost took down the entire internet(12:40) What the next big cyber attack will look like(15:12) How will AI impact the software supply chain(17:53) The history of cloud computing(21:42) Why all cloud computing runs on Linux(23:16) How Linux + Linux distros work(29:28) Automating open source security(32:43) Chainguard roadmap: Libraries and VMs(36:40) Focusing on FedRAMP(42:44) Impact of DOGE(44:06) Zero to $40m ARR in two years(45:40) Learning to love sales as a technical founder(47:24) Lessons from Frank Slootman(51:15) How to create urgency in sales(53:16) How to build a sales team(58:23) Hiring Ryan Carlson from Wiz & Okta(1:01:45) Inside Chainguard’s $350m Series D(1:07:41) Vibe coding + Dan’s software stack(1:09:51) Cutting his hair in front of the entire company(1:10:27) Wearing a different suit to each board meeting(1:12:32) Bogomil, world’s best SDRReferencedCheck out Chainguard: https://www.chainguard.dev/Jobs at Chainguard: https://www.chainguard.dev/careersPrior episode with Dan: https://www.youtube.com/watch?v=AC4cOJ9n_Z8Linux Origin Email: https://www.reddit.com/r/linux/comments/mmmlh3/linux_has_a_interested_history_this_is_one_of/The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064Julius, AI data analysis: https://julius.ai/Claude Code: https://www.anthropic.com/claude-codeWorld’s best SDR: https://x.com/BogieBalkansky/status/19132697148828143502025 Chainguard Assemble Keynote: https://www.youtube.com/watch?v=adfU9LJg3I0Follow DanTwitter: https://x.com/lorenc_danLinkedIn: https://www.linkedin.com/in/danlorenc/Follow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
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  • Surviving Two Seed Extensions, Fixing Auth for AI Agents | Clerk Founder & CEO Colin Sidoti
    Colin Sidoti is the Co-founder and CEO of Clerk, the best way to build authentication and user management.I loved this conversation, because Colin is currently in the arena building Clerk. It has not been easy, and he takes us inside some of the harder moments of the past six years.We hit on three main themes: authentication; lessons raising multiple hard Seed extensions in the early days, including a recap before the A, and the demo that got a16z to invest; and things AI and MCP.We also talk founding a company with his brother, building a compound startup, why components are the new APIs, and what he learned about audacious goals from John Collison @ StripeA big thank you to Reid Christian @ CRV, Paul Klein @ Browserbase, and Joseph Nelson @ Roboflow for helping brainstorm topics for Colin.Timestamps:(3:39) The best developer tool for authentication and user management(5:45) The easiest way to set up billing(7:13) Building a compound startup(9:15) Lesson on audacious goals from John Collison(12:40) Developer tools are now trusted category experts(13:47) How auth impacts billing, CRM, marketing, analytics(19:44) Why auth is always changing(25:40) Coming up with the idea for Clerk(29:24) What its like starting a company with your brother(30:58) Living in a basement during Clerks early days(35:33) Getting early users narrowing focus in South Park Commons(40:10) Fundraising lessons from struggling to raise(43:46) The trick that raised Clerk’s first round from S28(45:09) Launching + the first Seed extension(50:15) Sequoia’s feedback that improved conversion rates(52:22) Why a16z led Clerk’s 2nd Seed extension(58:11) How to do a recap before Series A(1:03:34) Changing Clerk’s pitch to scare investors(1:08:56) Fundraising advice “Why partner alignment is all that matters”(1:11:42) Fast Series A and breaking 7%/week growth(1:16:32) Negotiating Clerk’s Series B at the bar(1:22:15) Investors in the arena vs in their mansions(1:27:57) The three ways AI is changing authentication(1:31:21) Why AI agents all try to steal free AI credits(1:33:09) Remember to have fun(1:36:24) Building a better product to compete in a crowded marketReferencedTry Clerk: https://clerk.com/Jobs at Clerk: https://clerk.com/careersMartin Casado’s tweet https://x.com/martin_casado/status/1558134697753841664Try Inngest: https://www.inngest.com/Follow ColinTwitter: https://x.com/tweetsbycolinLinkedIn: https://www.linkedin.com/in/colin-sidoti-751a219Follow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
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  • Building Verkada, the $4.5B Physical Security Company | Filip Kaliszan, Founder and CEO
    Filip Kaliszan is the Founder & CEO of Verkada, the physical security company.Verkada started in 2016 by building the best camera for physical security teams, and has since evolved into a full suite of security products for buildings. Filip takes us inside Verkada’s rapid growth to almost a billion in annual revenue, over 2,000 employees, and raising capital from investors like Sequoia, Meritech, First Round, General Catalyst, and Next47.We get into how AI and LLMs are changing hardware, the power of customer therapy, how Filip iterated on early startup ideas, inside Verkada’s very difficult first funding round, how signing their first big customers changed the trajectory of the business, and how to think about adding new products over time.We also talk through Verkada’s commitment to in-person work in the summer of 2020, how you should evaluate joining a startup as an employee, Verkada’s “software zero” employee bonus policy, and building a rooftop bar for the office.Thanks to Numeral for supporting this episode, the end-to-end platform for sales tax and compliance. Try it here: https://bit.ly/NumeralThePeelTimestamps:(4:20) Verkada, the physical security technology company + Demo!(11:02) Building software powered hardware(12:56) LLM opportunities in cameras(15:49) Filip’s lifelong fascination with photography(17:57) Taking one year to come up with the idea for Verkada(22:27) Building his own home security system to learn the $16B market(27:14) Why hardware experimentation is cheaper and easier than you’d think(30:36) The importance of customer therapy(32:37) How to get your first customers, importance of quick time to demo(35:06) Why early fundraising was so hard(40:38) Verkada’s first big customer(42:23) How to decide what startup to join(45:45) The opportunity in “smart building tech”(50:34) How to launch new product lines(58:07) Re-architecting the security industry to be software-native(1:02:31) How hiring and managing a team changes as you scale(1:08:55) Why each team at Verkada has its own recruiters(1:14:00) Adding senior leaders to the team as you scale(1:17:06) Evolving from introverted engineer to CEO of multi-thousand person company(1:21:59) Verkada’s cool office and focus on in-person work during COVID(1:28:12) Building a rooftop bar on the office(1:32:20) Verkada’s Software Zero employee bonus program with 40x ROI(1:36:00) How Filip thinks about IPO vs staying privateReferencedVerkada: https://www.verkada.com/Open roles at Verkada: https://www.verkada.com/careers/Follow FilipLinkedIn: https://www.linkedin.com/in/kaliszan/Follow TurnerTwitter: https://twitter.com/TurnerNovakLinkedIn: https://www.linkedin.com/in/turnernovakSubscribe to my newsletter to get every episode + the transcript in your inbox every week: https://www.thespl.it/
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