831: The Secret to Saving Your Solar Project From Cancellation, with Amanda Foley of Kiterocket
Solar projects getting canceled? Clean tech CEOs burned out doing their own PR? Amanda Foley has seen it all.As the CEO of Kiterocket, Amanda leads one of clean energy’s most influential PR firms, helping clients go from misunderstood to market-ready. Recorded live at CleanPower 2025, this conversation dives into why even great technology companies struggle with messaging—and what to do about it.From overcoming community opposition to engineers writing their own press releases (spoiler: don’t), Amanda and Nico explore the gaps that often hold clean energy companies back from widespread adoption. They also unpack how today’s media landscape—from YouTube creators to AI-driven news cycles—is reshaping how clean tech companies need to communicate.Whether you’re an early-stage founder still wearing the marketing hat yourself or leading a growth-stage company ready for scale, Amanda offers real-world advice on when (and how) to invest in PR.Expect to Learn:🔹 The #1 mistake founders make when scaling their marketing efforts🔹 How to craft messaging that speaks to engineers, policymakers, and consumers🔹 The real role of press releases—and why most quotes are throwaways🔹 Why the Fourth Industrial Revolution is a communications goldmine (if you know how to tell the story)🔹 When founders should finally let go and hire real marketing leadershipIf you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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830: Inside the AI Power Race: How Data Centers & Renewables Will Shape the Grid [Expert Panel]
The AI boom isn’t just reshaping tech—it’s redefining the energy grid.As data center demand skyrockets, clean energy providers are scrambling to keep up with unprecedented power needs, speed requirements, and reliability expectations. In this special live panel, hosted by Jessica Fishman of Kiterocket, we hear directly from leaders at Equinix, Clayco, QTS, and MGM Transformer—key players shaping the future of power-hungry infrastructure.From fuel cells as primary power sources to grid-forming transformers and liquid-cooled AI campuses, this conversation dives deep into what’s working, what’s failing, and what’s coming next at the intersection of data, power, and renewables.🔍 You’ll learn:🔹 How the AI arms race is driving data center energy innovation🔹 Why grid constraints are forcing new collaboration models🔹 What roles geothermal, hydrogen, and district energy loops might play🔹 Why the energy transition may stall without workforce and regulatory breakthroughsIf you work in clean energy, utilities, or digital infrastructure, this episode offers a front-row seat to one of the most urgent—and opportunity-rich—conversations happening today.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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829: Dean Solon Unfiltered: What the Shoals Founder Will Create Next Is Unprecedented
What would you do after taking your company public and becoming a billionaire?If you’re Dean Solon, you start over—with even bigger ambitions.The outspoken founder of Shoals Technologies is back with his new venture, Create Energy, and a mission to tear down the solar industry’s bloated, outdated playbook—and rebuild it from the ground up with speed, precision, and American grit.In this unfiltered live keynote from Midwest Solar Expo, Dean reveals:The real story behind Shoals’ rise to a billion-dollar IPOWhy he walked away at the peak—and what he’s building nextHis no-BS take on labor, logistics, and why the industry’s too damn slowExpect big ideas, bold opinions, and: 🔹 Why he’s betting (again) on U.S. manufacturing 🔹 How “Hot Pocket munchers” inspired a new labor model 🔹 The “McDonald’s menu meets Amazon Prime” approach to solar 🔹 How Create Energy built Nissan’s next-gen microgrid in 9 months flatIf you like your clean energy insights with a side of irreverence and hard truth, this one’s a must-listen.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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828: Why The Grid’s Not Ready for Renewables - And What ABB Is Doing About It
How do you bridge the gap between fast-moving renewables and slow-moving utilities? Brian Nelson has spent the last two decades doing exactly that—from building house-sized transformers to now leading ABB’s renewables segment. At ACP 2025, he sat down with Nico to pull back the curtain on how utilities think, why they’re cautious, and what it really takes to bring innovation to the grid.In this episode, you’ll hear why Brian believes in the future of smart substations, 2,000-volt switches, and solid-state breakers—all designed to meet utilities where they are while pushing the envelope of what’s possible.Expect to learn:🔹 Why utilities are risk-averse—and how that impacts tech adoption🔹 How ABB is accelerating virtual power plants and grid-scale DC systems🔹 The surprising bottlenecks holding back renewable deployment🔹 What "local-for-local" manufacturing means post-IRAWhether you’re frustrated by permitting delays or excited by the future of DC microgrids, this one’s a must-listen.If you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
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827: Can Microsoft Solve Solar’s Hardest Problems with AI?
Can one of the world’s biggest tech companies actually go carbon-free, not just today, but retroactively, all the way back to 1975?In this powerhouse keynote from Intersolar 2025, Hanna Grene, leader of Microsoft’s Global Energy and Resources team, lays out a bold vision for this tech giant’s energy future. She makes one thing clear: Microsoft isn’t here to play catch-up. They’re partnering with the clean energy industry to lead. From ditching diesel in data centers to using AI to optimize dispatch and permitting, Microsoft’s commitments are already reshaping how energy is created, distributed, and consumed.Whether you’re building the grid or optimizing your solar bids, this episode will show you how this tech stalwart is helping turn clean energy headwinds into tailwinds.Expect to learn:🔹 Why Microsoft is one of the largest buyers of carbon-free energy on Earth🔹 How AI is slashing permitting timelines and supercharging forecasting accuracy🔹 A mind-blowing story of how 17GW of fossil fuels got cut with just software🔹 How quantum + AI helped shrink 32 million storage compounds down to 18 viable candidatesIf you want to connect with today's guest, you’ll find links to his contact info in the show notes on the blog at https://mysuncast.com/suncast-episodes/.Our Platinum Presenting Sponsor for SunCast is CPS America!SunCast is proudly supported by Trina Solar.You can learn more about all the sponsors who help make this show free for you at www.mysuncast.com/sponsors.Remember, you can always find resources, learn more about today’s guest and explore recommendations, book links, and more than 730 other founder stories and startup advice at www.mysuncast.com.Subscribe to Valence, our weekly LinkedIn Newsletter, and learn the elements of compelling storytelling: https://www.linkedin.com/newsletters/valence-content-that-connects-7145928995363049472/You can connect with me, Nico Johnson, on:Twitter - https://www.twitter.com/nicomeoLinkedIn - https://www.linkedin.com/in/nickalus
Nico Johnson takes you into conversations with those at the forefront of Renewable Energy.
SunCast gives an inside look into what is happening in renewable energy. From conversations with the biggest Solar Panel manufacturers in the world to the small startups creating the future of renewable energy, such as carbon capture and battery technology breakthroughs.
SunCast is dedicated to providing the knowledge, research, tools and expert guidance you need to understand, grow and be ahead of the curve in the fastest-growing markets in the world.
Featuring over 600 conversations, Nico has interviewed people from Tesla, SolarCity, Trina Solar, Meyer Burger, Conergy, SunEdison, Energy Vault and even the US Government... to name a few. Covering topics such as Solar Power, Wind Energy, Batteries, Electric Vehicles, Carbon Capture, Finance, Hydrogen, and more.
You can watch SunCast on YouTube: https://www.youtube.com/@SunCastMedia
...or view the full archive of SunCast episodes here: https://mysuncast.com/suncast-episodes
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