CULT STATUS Podcast - the podcast for global coaching leaders and visionaries that turn their brands into cult-like companies.

**The Campaign Room** is where creative direction happens in real time. This podcast series gives you direct access to how Ramona works when building campaigns, offers and brand moments at the highest level — live, unscripted and inside the actual creative process. Each episode is a working session. You’ll hear how Ramona: - Spots the leverage others miss - Turns raw ideas into cultural moments - Connects identity, strategy and expression into one coherent direction - Builds campaigns that don’t need convincing - they *command* This is creative direction as it actually looks when it’s done with conviction. If you would like to book a creative direction intensive for your signature offer with Ramona, hit her a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/) --- **🎙️ This Episode** In the first episode of **The Campaign Room**, Ramona opens the room with **Irene Veronica**. What unfolds is a live exploration of high-end brand expression, luxury edits and how visual identity can evolve into cultural relevance — guided through Ramona’s lens of campaign architecture, positioning and creative leverage. Irene Veronica is a creative director & visual storyteller known for creating high-end luxury photo & brand experiences that amplify a woman’s full range of expression. Her work lives at the intersection of identity & expression — capturing moments through immersive shoots that feel more like art than content. If your brand is meant to become culture, this episode is for you. Follow Irene on Instagram: [https://www.instagram.com/ireneveronica___](https://www.instagram.com/ireneveronica___) **>> More from Ramona <<** Cult like Launch Code: [https://aiming-high.com/cult-like-launch-code](https://aiming-high.com/cult-like-launch-code) The Obsession Switch: [https://aiming-high.com/the-obsession-switch](https://aiming-high.com/the-obsession-switch) All info about the **Cult-like Launch Intensive** hit a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/)

You had a big month. The numbers looked great. The money came in. And still — your body already knew you’d have to recreate it. In this episode, Ramona breaks down why most high cash months don’t create safety — and why businesses built on hype, traditional launches, and adrenaline will always keep you on edge. Because big months driven by events, attention spikes, and pressure feel good… but they never feel stable. Inside this episode, you’ll learn: - Why hype-driven income keeps your nervous system on high alert - The hidden cost of relying on traditional launches, events, and cash injections - Why momentum is still exhausting — even when it “works” - How adrenaline-fueled businesses quietly lead to burnout - The difference between hype, momentum, and obsession - Why obsessed buyers don’t wait for you to sell - How cash cow offers create real income stability Ramona shares what actually allowed her to stack 32 multiple five-figure months in a row — without constant pressure, urgency, or manufactured momentum. Because money that comes from hype keeps you tense. Money that comes from obsession lets you breathe. 🎧 Listen now and learn how to build income that doesn’t require you to recreate yourself every single month. Find your **Obsession Switch** here: [https://aiming-high.com/the-obsession-switch](https://aiming-high.com/the-obsession-switch) For more info about the **Cult-like Launch Intensive** hit a DM on Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/)

The more you explain your business, your wins, and your offers — the weaker your brand becomes. In this episode, Ramona exposes the subtle habits most high-achieving women don’t even realize they have: over-explaining success, softening statements, apologizing for selling, and managing the audience’s reaction before it even happens. What looks like transparency, responsibility, or “good messaging” is often the exact thing teaching your audience to doubt you. Inside this episode, you’ll learn: - Why explaining your wins actually kills authority - How disclaimers quietly repel premium clients - Why “I’m not saying this to brag, but…” weakens your positioning - How over-explaining puts the buyer above you - Why clarity creates safety — and safety creates decisions - Why you don’t have a messaging problem, but a leadership one - How powerful brands say more by saying less Ramona also shares what changed when she stopped explaining her success — less noise, fewer likes, but significantly more demand from high-level buyers who were ready to decide without convincing. Because premium clients don’t need explanations. They need certainty, direction, and leadership. Culture begins where explanation ends. **>> More from AIMING HIGH <<** The Obsession Switch: [https://aiming-high.com/the-obsession-switch](https://aiming-high.com/the-obsession-switch) Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/)

Sales can either weaken your brand — or turn it into a magnet for high-ticket buyers. In this episode, Ramona breaks down why most sales (Black Friday, birthday sales, random discounts) quietly damage brand authority — and how to design sales that actually strengthen your positioning and fill your highest-level offers. This isn’t about running sales to chase cash, dopamine hits, or short-term momentum. It’s about using sales strategically — as a long-term move that builds desire, loyalty, and anticipation for what’s next. Inside the episode, you’ll learn: - Why running sales “just to make money” always backfires - The intention every sale needs in order to protect your brand - How discounting trains the wrong buyers — and repels the right ones - Why sales should ramp up high-ticket offers, not replace them - How to design sale offers for future high-level clients - Why gamification and elegance matter more than percentages - How to turn a sale into a spectacle people talk about Ramona also shares how to reverse-engineer sales so they become breeding grounds for masterminds, live events, and signature offers — instead of random bundles that attract the wrong audience. Because high-ticket buyers don’t want louder sales. They want intentional experiences. If your goal is to build a brand that isn’t dependent on discounts, urgency, or constant cash injections — this episode will completely change how you think about selling. 🎧 Listen now and learn how to run sales that elevate your brand — and attract the buyers you actually want. **>> More from AIMING HIGH <<** The Obsession Switch: [https://aiming-high.com/the-obsession-switch](https://aiming-high.com/the-obsession-switch) Instagram: [https://www.instagram.com/ramona_oxenbauer/](https://www.instagram.com/ramona_oxenbauer/)