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S06.EP07 - Smarter Brand Growth: How to Align Marketing & Sales (with ABM/ABX) with Jennifer Mancusi
In this episode of JUST Branding, we unpack Account-Based Experience (ABX) which is a strategic approach that unites marketing, sales, and customer success to drive focused, sustainable brand growth.
Learn more at justcreative.com/podcast
Our guest walks us through their 7 Steps to ABX Success, offering a clear, practical framework to move from scattered tactics to shared results.
Together, we explore:
• Why ABX is more than a rebrand of ABM—and why it matters
• How to align company strategy with marketing strategy
• The power of a well-defined Ideal Customer Profile (ICP)
• How to build a target account list that fuels real opportunities
• Ways to create content that resonates (and converts)
• How to run omnichannel campaigns that feel intentional, not intrusive
• What metrics matter when it’s time to measure and scale
If you’re tired of misaligned teams, generic marketing, or chasing leads that go nowhere, this episode will shift your thinking and sharpen your strategy.
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1:02:56
S06.EP06 - Unlocking Innovation: How Play & Creativity Drive Success with Melissa Dinwiddie
Is creativity the key to unlocking innovation?
In this episode of JUST Branding, we sit down with Melissa Dinwiddie — innovation strategist, keynote speaker, and author of The Creative Sandbox Way.
Learn more at https://justcreative.com/podcast
Melissa’s journey from calligraphy and jazz to corporate consulting has given her a unique perspective on creativity in business.
She shares her Create the Impossible™ framework, a game-changing three-step process designed to help teams embrace play, imperfection, and rapid learning. We’ll explore why play isn’t just for kids, how artistic thinking fuels innovation, and how to bust through creative blocks that hold businesses back.
Get 50 Free Pages of the The Creative Sandbox Way Book
If you’re looking to boost creativity, enhance collaboration, and drive innovation—this episode is packed with insights you won’t want to miss!
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57:34
S06.EP05 - Branding is Dead & More Marketing Bullsh*t with Mark Ritson
Buckle up—this is our most unfiltered episode yet. Mark Ritson joins us for a no-BS conversation on branding, marketing myths, and why so many marketers still miss the point.
👉 Learn more: https://justcreative.com/podcast/
No fluff. Just straight-up marketing truth from one of the sharpest minds in the game.
We discuss:
▶︎ Marketing Myths & Industry Bullsh*t
▶︎ The Biggest Problem with Brand Education (and why it’s broken)
▶︎ Branding vs. Performance Marketing (Are marketers still missing the point?)
▶︎ Positioning & Brand Strategy (+ Mark’s deep love for Kit-Kat)
▶︎ The ROI of Branding (Can you actually measure it?)
▶︎ AI & Branding—Beyond the Hype (Including the rise of RitBot)
▶︎ Mark’s Take on Branding Thought Leaders
▶︎ Differentiation AND Distinctiveness (Why the debate still won’t die)
▶︎ Rapid-fire Q&A madness
Warning: If you’re easily offended, maybe sit this one out.
Tune in now!
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1:07:20
S06.EP04 - Should Brands Get Political? with Jeroen Reuven
With the rise of the social justice movement, the debate over if, when, and how brands should engage with politics has never been more relevant. In this episode, we sit down with Jeroen Reuven Bours, founder of Darling Agency in New York, to break down this complex and high-stakes topic.
We explore:
✅ The pros and cons of brands getting involved in political discourse
✅ Real-world examples of brand activism—both successful and catastrophic
✅ How companies can navigate political engagement without alienating their audience
✅ Jeroen’s expert take on when it makes sense for brands to take a stand
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58:40
S06.EP03 - Brand Alignment with Brandon Coleman Jr
With over 50 years (!!) of experience and a track record of building one of the US’s most successful mid-sized branding firms, Brandon shares his passion for helping entrepreneurs unlock the transformative power of brand alignment.
We explore what it means to be “Brand ON,” why alignment is critical for growth, and practical strategies to achieve it.
The JUST Branding Podcast, hosted by Jacob Cass & Matt Davies, is the only podcast dedicated to helping designers & entrepreneurs grow brands.
Each episode goes deep into the details of the brand building process, with professional insights, actionable tips and resources to help you build better brands.
The focus is on helping designers & entrepreneurs bridge the gap between strategy and design. Branding professionals from around the world join Jacob & Matt in discussing the benefits of brand strategy, top tools, how to sell strategy, brand purpose, brand positioning, neuroscience, brand personality, messaging, storytelling, brand naming, tag lines, logo design, brand identity design and brand experience.
ABOUT JACOB CASS
Jacob Cass is a Sydney-based designer & strategist who runs JUST Creative, an award-winning branding & design firm that doubles as an industry leading blog. Jacob helps brands grow & get results by crafting distinctive logos & brand identities that are backed by a solid brand strategy.
He recently rebranded San Francisco and Puerto Rico, and also branded New York's Digital District. Other clients have included the likes of Disney, Nintendo and Jerry Seinfeld. Jacob has spoken at TEDx, been featured in Forbes, Entrepreneur and has been awarded LinkedIn’s “Best of” for branding.
For him, design is a lifelong journey of continuously honing his craft, as well as educating other fellow designers & business owners to build on theirs, which has allowed him to build a large and loyal following, including his website which has been been viewed over 50 million times. Jacob is an avid traveler and has traveled to 87 countries.
ABOUT MATT DAVIES
Matt is a brand strategy specialist working with leaders to align around their brand and get it ready to connect deeply with those inside and outside of their organisations. His work enables you to grow your business faster and easier. Matt solves a variety of brand challenges, from strategy and positioning to naming and identity right through to company culture and product innovation.
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