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Jessica Matthews on her Unlikely Path to Solving Energy Poverty
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Season 2 Finale with Marketing Guru Bozoma Saint John - Building Your Personal Brand
Welcome to episode 60, the final episode of Season 2. Bozoma Saint John is the Chief Marketing Officer at Endeavor, a global leader in entertainment, sports and fashion with a portfolio of companies including WME, IMG, and UFC. Before joining Endeavor, Saint John served as Chief Brand Officer at Uber, Head of Global Consumer Marketing at Apple Music & iTunes and Head of Music and Entertainment Marketing at PepsiCo. While at PepsiCo, where she signed their first ever deal with Beyonce. Boz was inducted into Billboard’s Women in Music Hall of Fame in 2018, and the American Advertising Federation Hall of Achievement in 2014. She was recognized on The Hollywood Reporter’s Women in Entertainment Power 100 list in 2018 and as Billboard’s Executive of the Year in 2016. Boz has also been featured on the cover of Adweek as “one of the most exciting personalities in advertising” and on many lists like Fortune’s Most Influential CMOs. During our chat, we discussed meta themes like confidence and how to develop it, the importance of cultivating your personal brand and how to do it, the reality of stereotype threat and how to handle it, and the value of practicing all sorts of different behaviors, from speaking up to switching off. I love how Boz is evolving her own personal brand to move from “success to significance”. We talked about faith, stage fright, pop-culture and her big, crazy dream. There were so many fantastic quotes I could share here, but I’ll limit myself to two: “It’s not self-promotion if you’re adding to the conversation” and “I’m really brilliant, but I don’t have to be brilliant in every meeting”! Boz’s book recommendation is Elaine Welteroth’s . While you're here, please remember to subscribe, rate and review the show. Thank you!
Purpose, Execution and Building a Successful Business - Ghizlan Guenez
Ghizlan Guenez is the Founder and CEO of too. While you're here, grateful if you'd subscribe, rate and review the show. Thank you!
Top Business Tip: Tell A Good Story - Noor Sweid
Noor Sweid started her professional life as a strategy consultant in biotech and pharma; she then moved back to Dubai where she joined her family business, Depa, an interior contracting company. She helped grow it from $60M in revenue to $600M over 8 years. When it became the biggest such company in the world, Noor led its IPO on the London Stock Exchange. In parallel, Noor founded ZenYoga, the first yoga and pilates studio in the MENA region. It grew to become the largest chain of wellness studios in the Middle East and was sold to a private equity firm. Noor currently owns and runs Global Ventures, a Dubai-based, growth-stage VC firm that invests in emerging markets. I was curious to know, given these very different life & work experiences: what were the big lessons learned? It kept coming back to just one: you need a good story. Whether you’re building a yoga business or selling a contracting firm, people need to understand and believe in your vision. I also asked Noor why and how she does what she does. My favorite quote of the episode is “Good enough should be the bar” - am delighted that Noor shares my distaste for perfection. You’ll have to listen for more context – and loads of book recommendations. In 2018, Noor was named by Forbes as one of the World’s Top 50 Women in Tech, and she received the Arab Woman Award for Finance. She has been named in the Arabian Business 100 Most Powerful Arab Women list three times. Noor is Chairperson of the Middle East Venture Capital Association, was on the Founding Board of Endeavor UAE, and serves as a Director for MIT Sloan, TechWadi, and The Grooming Company. By the way, some funky stuff happened with the studio’s recording system this time, so today we are literally going to get right into it! If you'd like to reach Noor, you can find her on . While you're here, please remember to subscribe, rate and review the podcast. Thank you!