Technology at it's Best. Von der Vision bis zum Geschäftsmodell.
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What We’re Watching in 2022 with Axios’ Sara Fischer
Longtime friend of Adlandia and reporter behind Axios’ Media Trends weekly newsletter, Sara Fischer stops by to talk all the things we should be watching as 2022.
Sara takes us through the growing interest and investment in local media, further consolidation of media x tech, innovation in audio, and keeping your edge in a competitive content marketplace. If you want to know where to focus your attention, Adlandia - this one’s for you.See omnystudio.com/listener for privacy information.
Marketing & Comms Talent Goes Flexible with Lara Vandenberg
Lara Vandenberg, CEO & Founder of Publicist.co (and sister product Operator) comes by Adlandia to talk about how she’s building the infrastructure for marketing and communications experts to go independent. She talks about how the need for marketing comms talent is only growing, how she’s digitizing the typically analog networking process through a premium level marketplace, connecting clients and experts, and how building this end-to-end solution is so critical to getting more expert talent into flexible working. Corporate is getting flexible, Adlandia! Listen to this one to understand how you can source premium talent or even put yourself on the Publicist platform. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
A Web3 Primer with Jarrod Dicker
Jarrod Dicker, the former Commercial VP of Washington Post and CEO of Po.et, is back on Adlandia in his new role as General Partner at TCG (The Chernin Group). Jarrod talks through the fundamentals of Web3, if and where brands should be hopping in, who on the client-side should be leading the charge, and his thoughts on legacy media co-existing with on-chain up-and-comers. We also jam on why early content marketing signaled the current state of advertising and marketing, and the future of membership and community. If anyone understands the intersection of legacy media and Web3 it’s Jarrod - this one’s not to be missed. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Marketing for Longevity, Not Leasing, with Michaella Solar-March
Former CMO of Tishman Speyer and newly appointed CMO of Moelis Australia Hospitality Management, Michaella Solar-March joins us for a conversation around community x physical spaces x commerce. Michaella talks to us about innovating legacy real estate asset, Rockefeller Center - turning it into an experience that echoes authentic New York. She shares how her team evolved the thinking of one of the largest real-estate property management and development companies in the world - moving one of the biggest campuses in NYC from transactional to transformational, including the process for aligning the organization to embrace (and act on) the hospitality-inspired thinking she brought to the brand. Plus don’t miss her BUY, BYE, BY. Our partners at Yieldmo return for part 3 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.
Getting Specific with Monica Padman of Armchair Expert
Monica Padman, Co-creator, Co-host and Producer of the ever-expanding Armchair Expert podcast umbrella joins us in Adlandia. Monica talks about why relatability is key and opens unexpected introductions. Monica also explains how creating a safe space for their guests allows the shows to explore vulnerable topics and how her work as an improv actor taught that going super specific is the greatest way to be universally relevant. She also walks us through how marketers can better tune into and collaborate with creators, and her wish list of brand partnerships. Plus, don't miss Laura and Alexa debate whether more is more when it comes to media buying models. Our partners at Yieldmo return for part 2 of our 4-part series on how they are reimagining contextual targeting. Learn more about your ad-choices at https://www.iheartpodcastnetwork.comSee omnystudio.com/listener for privacy information.