Most people think financial success comes from making the “𝘳𝘪𝘨𝘩𝘵” investment.
But what if the bigger issue is that most people were never taught how to truly understand risk in the first place?
In this episode of Provider’s Edge, I sat down with, 𝐉𝐨𝐡𝐧 𝐝𝐞 𝐆𝐨𝐞𝐲.
He is thought leader in the Canadian personal finance space, author of three books, and advisor to successful families navigating long-term wealth strategy.
Founders are not only investing money.
They are investing time, identity, relationships, energy, and years of uncertainty into building something meaningful.
And that changes how you think about risk entirely.
If you are building a company, investing in innovation, or trying to create long-term wealth without burning yourself out
This conversation will challenge how you think about money, sustainability, and success.
𝗜𝗻 𝘁𝗵𝗶𝘀 𝗲𝗽𝗶𝘀𝗼𝗱𝗲, 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻:
✅ Understand your risk tolerance before chasing market trends
✅ Diversification is about resilience, not just returns
✅ Liquidity matters more than most founders realize
✅ Entrepreneurship requires emotional and financial endurance
✅ Wealth should align with your values, lifestyle, and legacy goals
✅ Hype-driven markets can cloud smart decision-making
𝗥𝗲𝗹𝗮𝘁𝗲𝗱 𝗘𝗽𝗶𝘀𝗼𝗱𝗲𝘀 𝗬𝗼𝘂’𝗹𝗹 𝗟𝗼𝘃𝗲
How Founders Protect Wealth Before the Next Round - This episode explores how healthcare founders can protect long-term wealth, manage downside risk, and build financial intelligence beyond fundraising and revenue growth.
Avoiding Founder Burnout: Military Leadership Strategies for Startup Success - This conversation focuses on the emotional and operational realities of entrepreneurship, including founder resilience, high-pressure decision-making, and the discipline required to scale without burnout.
Financial Freedom for Founders: Expanding Beyond Traditional Thinking - This episode dives into how founders can think differently about wealth, ownership, innovation, and long-term financial sustainability instead of relying on traditional career or investment paths.
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