First Things THRST

• E090 - $80M CEO: Adderall Addiction, Fitness Industry & Entrepreneurship | Christian Guzman

  Christian Guzman, founder of Alphalete and creator of Alphaland, joins the show to break down the real highs and brutal lows of building a multimillion-dollar brand from scratch. It’s tempting to assume overnight success when you see big launches and flashy gyms—but Christian walks us through the failed gyms, manufacturing mistakes, and sleepless decisions that built the empire. From ordering $2.5M in inventory without a finance team to managing influencer trends, middlemen, and changing buyer habits, he shares what it truly takes to scale. 00:00 Welcome to Alphaland 02:23 From first YouTube video to fitness icon 04:05 Choosing entrepreneurship over college 05:18 The humble beginnings of gym ownership 09:22 Pivoting to digital and apparel 10:45 Alphalete's birth and early growing pains 15:38 Building community through content 20:47 The costly lessons of scaling too fast 28:16 Learning the women's apparel market 33:49 How women became Alphalete's core business 36:46 Mastering production relationships 41:38 Nearly losing it all: financial turning points 45:46 Building a proper finance foundation 50:02 Adapting to evolving marketing landscapes 53:52 Reimagining the Alphalete brand 55:40 Thoughts on selling vs. building legacy 57:19 The 3D Energy drink adventure 1:02:28 Fighting to reclaim a stolen brand 1:05:53 Rebuilding 3D from the ground up 1:11:16 Managing multiple ventures and life 1:15:37 Confronting addiction and burnout 1:19:48 How Alphaland transformed a community 1:22:55 Vision for the brands' future» Escape the 9-5 & build your dream lifehttps://www.digitalplaybook.net/» Transform your physiquehttps://www.thrstapp.com/» My clothing brand, THRSThttps://thrstofficial.com» Custom Bioniq supplementshttps://www.bioniq.com/mikethurston40% off your first month of Bioniq GO20% off your first month of Bioniq PRO» Join our newsletter for actionable insights from every episode:https://thrst-letter.beehiiv.com/» Join ​@Whoop and get your first month for free:https://join.whoop.com/FirstThingsThrst» Follow ChristianInstagram: https://www.instagram.com/christianguzmanfitnessWebsite: https://alphaleteathletics.com

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• E089 - Why Do We Feel So Empty Inside? (Psychologist Reveals Fixes) | Dr. Saliha Afridi

  Dr. Saliha Afridi, clinical psychologist and founder of The Lighthouse Arabia, joins us for a powerful conversation on the true path to mental well-being. In a world obsessed with hacks, shortcuts, and surface-level wellness, Saliha offers a grounded perspective: healing isn’t quick—it’s deep, reflective work. From high-performing clients masking trauma to the emotional isolation men often face, this episode dives into what genuine mental health progress really looks like.00:00 Introduction01:00 Working in Dubai among high-achievers04:00 Psychedelic therapy: potential vs pitfalls11:09 How to choose a great therapist13:10 Therapy as lifelong self-work16:46 Founding The Lighthouse Arabia17:26 Why men struggle with emotional support21:47 Helping men connect to their inner world27:17 Emotional regulation vs repression35:08 Why we sabotage ourselves50:02 Purpose beyond success58:58 Sadness vs clinical depression1:14:30 The impact of social media on relationships→ Download your free playbook: digitalplaybook.net→ Join our newsletter for key takeaways: thrst-letter.beehiiv.com→ Shop THRST fitness gear: thrstofficial.com→ Custom Bioniq supplements: bioniq.com/mikethurston• Use code for 40% off your first month of Bioniq GO• Use code for 20% off your first month of Bioniq PROJoin WHOOP for free: join.whoop.com/FirstThingsThrstFollow Dr. Saliha Afridi:Instagram: @drsalihaafridiWebsite: lighthousearabia.comThis is a must-listen if you're seeking meaningful growth, emotional intelligence, or a deeper understanding of how to navigate modern life with clarity.

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• E088 - Here's PROOF Humans Will Be Replaced By 2030 | Gregg Braden

  Gregg Braden, scientist, spiritual thinker, and bestselling author of Pure Human, joins the show to break one of the biggest modern myths: that we’re broken, and only technology can fix us. From his Cold War engineering background to decades studying ancient cultures, Gregg connects the dots between biology, spirituality, and personal power in a way that’s both grounded and radical. He makes a compelling case that we’re only scratching the surface of what it means to be human—and that embracing our natural design might be the key to lasting health, resilience, and meaning. This one will definitely get you thinking.Timestamps:00:00 Introduction to Greg Braden04:49 The drive behind human curiosity07:58 Breaking free from genetic destiny17:17 Finding purpose for a longer, healthier life25:23 Beyond religion: our untapped potential31:47 The human body as information technology39:19 Where science falls short on emotions and health45:47 Ancient wisdom for modern self-care55:58 Contemplating death, love and human capacity58:29 Greg's book "Pure Human"59:07 The microchip debate and personal sovereigntyLinks:» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston   • 40% off your first month of Bioniq GO   • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow Gregg:YouTube: @GreggBradenOfficialInstagram: https://www.instagram.com/gregg.braden/?hl=enWebsite: https://greggbraden.com/

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• E087 - Inside the Luxury Lifestyle of Billionaires (Biggest Lessons) | Enes Yilmazer

  EnesYilmazer, a former world-champion windsurfer turned luxury real estate filmmaker, joins this episode to unpack the reality behind touring and filming the world’s most iconic homes—including Michael Jordan’s. It’s easy to assume this kind of content is all access and glamor, but Enes pulls back the curtain on the months-long negotiations, intense pressure, and emotional weight of doing justice to someone else’s legacy. He opens up about the real demands of his work, from 1,000-hour edits to filming with owners and billionaires just out of frame. If you’ve ever wondered what it really takes, this episode delivers.Timestamps:00:00 Meeting Enes and his story01:25 From windsurfing champion to real estate tours02:04 Behind the scenes of luxury content creation07:08 Getting inside the world's most exclusive homes15:40 Filming in the presence of nervous homeowners (Michael Jordan)20:56 Choosing integrity over commission checks24:46 When luxury becomes your normal32:17 Celebration moments in mansion tours37:11 Expanding the content empire40:13 When security concerns force content removal44:33 Where the wealthy are moving52:13 Why Dubai attracts luxury buyers59:56 Future islands and advice for agents1:05:00 Social media's power in real estate1:07:08 The art of luxury craftsmanship1:15:06 Setting sail into yacht content1:19:17 Do possessions bring happiness?1:26:15 What makes a home truly luxurious1:32:34 Launching a healthy home goods brand1:37:56 Dreams of designing furniture1:40:00 Connecting with the audienceLinks:» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow Enes:YouTube: @EnesYilmazerInstagram: https://www.instagram.com/enesyilmazer/?hl=en
  

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• E086 - *NEW* The Biggest Secrets Beneath the Pyramids (Hidden Chambers) | Billy Carson

  Most people accept history as it’s written—but Billy Carson is on a mission to uncover what’s been left out. As a researcher, author, and founder of @ForbiddenKnowledge1, he’s spent years diving deep into ancient texts, forgotten technologies, and the possibility that advanced civilisations existed long before our own.In this episode, Billy shares how a childhood UFO sighting set him on a lifelong search for hidden truths—from the secrets buried beneath the Sphinx to the role of frequency, consciousness, and lost knowledge in shaping humanity’s origins. He connects the dots between ancient mythology, quantum science, and modern space exploration in a way that will challenge even the most conventional thinkers.Timestamps:00:00 Billy Carson and his cosmic journey01:16 Childhood UFO encounters spark curiosity04:25 Ancient technology's modern connections05:07 What lies beneath the pyramids?09:15 Dating civilisation's true origins12:05 Sources of ancient knowledge16:00 Ancient space wars theory17:31 The Mars-human connection19:49 How primitive cultures view advanced technology23:28 Where quantum physics meets spirituality24:03 NASA's classified space program29:00 Media control and hidden ancient tech34:25 Catastrophes that reset human history39:46 The Sphinx44:40 Breaking through archaeology's barriers49:32 Antarctica's forbidden mysteries55:02 Consciousness beyond the physical realm1:05:40 Mind expansion through psychedelics1:09:00 The reality of extraterrestrial contact1:11:07 Understanding alien propulsion systems1:17:01 Pioneers in alternative research1:19:22 Energy technologies kept from the public1:23:40 Climate change and magnetic pole shifts1:28:30 Reclaiming our forgotten golden ageLinks:» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO» Join @Whoop and get your first month for free - join.whoop.com/FirstThingsThrstFollow Billy:YouTube: @ForbiddenKnowledge1Instagram: https://www.instagram.com/billycarsonofficial/?hl=enWebsite: https://linktr.ee/4bktv

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