First Things THRST

Rob Oliver is a content creator and DJ who went all-in on house music, and this conversation reveals why Miami is optimised for spending not building, how the music industry is surprisingly political, and why pursuing what you love gives energy instead of draining it.

Rob explains why he hates Miami despite being there, it's status games rather than real building, though it remains necessary for what he's creating. Learn why the DJ world is more cliquish than expected with exclusive circles that either embrace or reject you based on having a following, how most people stay bogged down by relationships and jobs they hate without realising what they're leaving on table, and why his viral talking-head format eventually stopped working after massive volume.

00:00 Introduction
02:07 Reflecting on changes since their last conversation
03:22 Observations on Miami's flashy and materialistic culture
06:16 Transitioning focus to music and social media growth
09:04 Lifemaxxing, pursuing passions across multiple domains
12:23 Navigating the political landscape of the music industry
22:53 Discussing tax implications of living in the US
24:57 Perspectives on endless content streaming
30:05 Experiences in Ibiza and its influence on life
34:53 Evaluating personal growth through music and events
39:17 Harnessing music's power & Ideal music performance settings and experiences
47:14 Reflecting on past open relationship dynamics
56:59 Refocusing on positive content & Future plans

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
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• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

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» Follow Rob
Instagram: https://www.instagram.com/robthebank/
Website: https://robthebank.music/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Sahil Bloom is an author, investor, and content creator who quit his high-paying finance job after realising he'd only see his parents 15 more times before they died, and this conversation reveals his framework for the five types of wealth, why autopilot in life is the single greatest risk, and how anything above zero compounds.

This covers why he invests in founders who can get punched in the mouth repeatedly and figure it out, how his investments range from healthcare advocates to humanoid robots, and why he uses AI agents for logistics but never outsources the creative work he actually enjoys doing.

00:00 Introduction
03:31 AI possibilities and optimism for the future
07:45 Maintaining uniquely human skills in an AI world
12:18 Personal transformation and redefining success
15:05 Overview of the five types of wealth
19:03 Balancing life's priorities and family importance
21:37 Confronting fear of uncertainty and taking risks
27:44 Growth through personal loss and struggles
30:13 Embracing failure and gaining confidence
33:13 Navigating criticism and public backlash
39:35 Investing in people over ideas
47:07 The impact of AI on daily life and driving
52:10 Exploring luxury in future automated living
55:59 Future plans and ongoing projects

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Sahil
Instagram: https://www.instagram.com/sahilbloom/?hl=en
The 5 Types Of Wealth: a.co/d/awxJWBR

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Patrick Bet-David built Valuetainment into a media empire, and this conversation reveals why nobody truly knows what's happening in geopolitics even on the inside, how creating stakeholders makes society safer, and why loving the game matters more than tolerating the grind.

Learn why societies become safer when people have equity, families, and assets to protect, versus nothing to lose, and how Dubai's lack of military becomes concerning when cheap drones meet expensive defences. This covers why he interviews everyone from controversial figures to world leaders as long as they're respectful, how shutting down YouTube three times at 488K subscribers forced the decision to build a major media company or quit entirely, and why the Michael Jordan "love of the game" clause captures what separates passion from obligation.

00:00 Introduction
02:28 Discussing the situation in the Middle East
07:02 Concerns about safety living in Dubai
12:49 Hypothetical scenario: Becoming the supreme leader of Iran
17:04 Big problems in the world Patrick wants to tackle
21:13 Impact of social media on role models
27:20 Thoughts on Louis Theroux's Manosphere documentary
32:05 Deciding who to socialise or do business with
34:22 Short-term vs long-term thinking in business
40:38 Dealing with controversial interview backlash
45:35 Desire to interview Putin
46:50 Motivations for continuing to build the company
48:25 Coping with stressful or bad days
53:06 Importance of loving what you do
56:54 How to keep up with an overwhelming flow of information
1:04:06 The significance of processing information over just knowledge
1:07:36 Optimism about the future and mindset

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Patrick
Instagram: https://www.instagram.com/patrickbetdavid/?hl=en
Website: https://link.me/patrickbetdavid

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Alex Hirschi built Supercar Blondie from a radio hosting job in Dubai to a global media brand, launched SBX Cars auction platform, and this conversation reveals why she left security in 2017 when colleagues said "see you in two months," how Facebook's golden era paid $1M monthly before collapsing 10x, and why diversifying across platforms became a survival strategy.

Learn why she loves Dubai's rapid change instead of romanticising the past, how SBX Cars fills the gap between collectors flying to physical auctions and wanting curated high-end listings without $30K cars next to $3M ones, and why the platform ships supercars globally from Dubai to Hong Kong. This covers why YouTube builds brand loyalty better despite inconsistent revenue, how AI scammers use her face with different voices to target lonely people, and why documenting everything makes life feel less genuine.

00:00 Introduction
03:27 Transitioning from radio to social media in 2017
05:46 Moving to Dubai in 2008 and early experiences
09:11 Launching SBX and the online car auction business
13:30 Unique aspects of SBX's auction process
18:19 Importance of trust and brand reputation in auctions
21:52 Strategic goals and personal content creation balance
26:34 The hiring process for presenters and maintaining passion
30:17 Concept cars and their purpose in car design evolution
34:21 Challenges of being the public face and dealing with burnout
38:31 Handling online negativity and maintaining mental health
40:01 Balancing work drive with personal well-being
45:30 AI in content creation and future business prospects
51:04 Monetising platforms, YouTube vs Facebook
57:27 Building a diverse media and tech business model
1:03:30 Favourite cars and collaborations with brands
1:09:03 Personal growth and adventure goals for the future

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO
» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Alex
Instagram: https://www.instagram.com/supercarblondie/?hl=en
SBX Cars: https://sbxcars.com/

» Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.
Instagram: https://www.instagram.com/hackyoumedia/
Website: https://hackyou.media/

Nik Setting built multiple businesses before turning 23 by understanding that personal branding isn't a system, it's knowing who you want to become and refusing to dilute your message, and this conversation reveals why most creators fail by chasing what works instead of staying aligned with their identity.

Nik explains why AI is replacing copywriters and media buyers but can never replicate authentic personal brands. Learn why verbal and visual alignment creates trust that converts, how confusion happens at every stage even when making millions because your identity evolves, and why following trending content that doesn't align with your core values just confuses your audience.

00:00 Introduction
02:00 Nick Setting's drive and passion for building unique things
04:20 Transition from survival to growth mindset in business
07:20 Key components of personal branding
10:00 Importance of strategic content post and authenticity
14:30 Niching down in a crowded market for growth
19:00 Monetising personal brand effectively
23:00 Building trust and credibility through content
28:00 Harnessing the power of YouTube for authenticity
32:00 Challenges of maintaining alignment with your brand
37:00 Using communication to convey ideas simply
41:30 Importance of niche and target audience selection
47:00 Finding and hiring loyal team members
51:00 Leveraging personal brand for opportunities
55:00 Nik's vision for the future and maintaining focus

» Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/
» Transform your physique - https://www.thrstapp.com/
» My clothing brand, THRST - https://thrstofficial.com
» Custom Bioniq supplements: https://www.bioniq.com/mikethurston
• 40% off your first month of Bioniq GO
• 20% off your first month of Bioniq PRO

» Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/
» Join Whoop and get your first month for free - join.whoop.com/FirstThingsThrst

» Follow Noah
Instagram: https://www.instagram.com/niksetting/
YouTube: @niksetting