Episode #23 - "Navigating Brand Metrics and Sponsored Brand Videos: An Amazon Ads Deep Dive 🎯🎥"In today's episode, we'll delve into the recent updates on Amazon's Brand Metrics and take a detailed look at Sponsored Brands and Sponsored Brand Videos. We'll help you navigate through these features to get the most out of your Amazon Advertising Campaign.Welcome to Episode 23 of our Amazon Ads Raw Daily series. Here's what we'll be covering in today's episode:Brand Metrics Expanding to New Countries: We'll talk about how Brand Metrics, a valuable tool for understanding shopping engagements and their impact on the customer journey, is now expanding to India, Australia, and Mexico. This gives brands insights into their performance against competitors in these major markets.Deep Dive into Sponsored Brands and Sponsored Brand Videos: We'll take you through the creation and optimization of Sponsored Brands and Sponsored Brand Videos. We'll cover the various options available when creating a new campaign, from placements to bid adjustments and from keyword selection to ad format choices.Insights on Ad Group and Keyword Strategies: Learn how to manage and limit the targets in your ad group for more effective campaigns. We'll share insights on how to split campaigns by match types, the importance of frequent search term report checks, and why keeping a close eye on broad match keywords is crucial.Understanding Amazon Ad Placements: We'll go beyond placements on and off Amazon, discussing how different ad formats and campaign types can appear at the top of the search results, on product detail pages, and other placements.Join us as we delve deeper into these aspects of Amazon Advertising to help you optimize your campaigns and boost your brand's visibility. It's time to deep dive into Amazon Ads! 🎯🎥Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #22 - Amazon Ads API Updates and Understanding CPC Calculations 📊🛠️In today's episode, we'll explore the latest updates to Amazon's Ads API and understand the concept of Cost-Per-Click (CPC) calculations. We'll demystify how CPCs relate to your product pricing and the average selling price in your category.Welcome to Episode 22, where we delve into Amazon Ads API updates and Cost-Per-Click (CPC) calculations. Here's what you'll learn in this episode:Understanding Campaigns by their Placements: Let's look beyond the names like 'Sponsored Products,' 'Sponsored Display,' or 'Sponsored Brands' and focus more on their actual placements.Amazon Ads API Updates: We'll explore the new updates to Amazon's Ads API, like the introduction of dynamic client-level throttling for Sponsored Display Campaigns and improvements in campaign impressions delivery using Sponsor Brand Campaign Insights API.Decoding CPCs: We'll dive into the often-misunderstood concept of CPC calculations. Understanding CPCs and their relationship to your product price and the average selling price in your category can be key to your Amazon advertising strategy.Join us as we help you decode these updates and insights to drive your Amazon advertising campaign more effectively. Let's talk numbers! 📊🛠️Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/ Hosted on Acast. See acast.com/privacy for more information.

Episode #21 - "Leveraging Different Amazon Ads Campaign Types: A Strategic Approach 🎯📈"In today's episode, we delve into Amazon Ads Campaign Types and explore how different campaign types can be effectively used to enhance your advertising strategy. We'll discuss Sponsored Products, Sponsored Brands, and Sponsored Display campaigns and reveal how each campaign type can help you reach unique placements and generate incremental traffic.Welcome to Episode 21, where we focus on understanding and leveraging different Amazon Ads Campaign Types. In this episode, Alex will guide you through the nuances of:Sponsored Product Campaigns: Explore the differences between automatic campaigns, manual keyword campaigns, and product targeting campaigns. Understand how these campaigns can deliver impressions in different placements on Amazon.Sponsored Brand Campaigns: Discover how these campaigns provide unique placements on top of search results, creating an opportunity for incremental clicks and impressions that would otherwise be difficult to achieve organically.Sponsored Display Campaigns: Learn about their prime placements on product detail pages and how they can effectively capture traffic from these pages.In this episode, we will delve into why it's crucial to understand and make use of different campaign types for a well-rounded Amazon advertising strategy. Join us to learn about these strategic options and how you can use them to enhance your Amazon ad performance. 🎯📈Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Find Clips of the Podcast here: https://www.tiktok.com/@amazonadsraw Hosted on Acast. See acast.com/privacy for more information.

Episode #20 - "Decoding Amazon Advertising Metrics: A Comprehensive Guide 📊🔍"In this episode, we dive into the realm of Amazon advertising metrics. Understanding these metrics and their implications can be a game-changer for your Amazon business. We explore the key metrics you need to monitor, their significance, and how you can leverage them to enhance your overall Amazon advertising strategy. [Deciphering and Capitalizing on Amazon Advertising Metrics]Welcome to Episode 20, where we get technical and dive deep into the world of Amazon advertising metrics. Join Alex as he shares his expertise on these critical aspects:The Importance of Trends: Understand the significance of observing trends over specific periods - daily, weekly, monthly - to make sense of the market's ups and downs.Key Metrics to Monitor: Learn about total revenue, total spend, total advertising cost of sales (TACOS), gross margin, percentage of PPC sales, average selling price, and units sold. Understand why each of these metrics is crucial in its own way and how they impact your business.The Role of PPC: Discover how PPC sales should ideally work to enhance organic sales and not just sustain themselves.The Bigger Picture: Uncover why it's essential to look beyond PPC-specific metrics and focus on your brand's total metrics.Join us in this episode as we equip you with the tools to decode Amazon advertising metrics and use them to optimize your business strategy. 📊🔍Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well: https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/ Hosted on Acast. See acast.com/privacy for more information.

Episode #20 - "Maximizing Your Amazon Advertising Campaigns: Understanding the Flexible Budget Feature 💰🎯"In today's episode, we delve into the recently introduced flexible budget feature for Amazon Advertising campaigns. Understanding this feature can be instrumental for your Amazon business strategy, especially during periods of high demand. We discuss what this feature means, its implications, and how it can be used effectively to prevent ad sales cannibalization. [Maximizing Your Amazon Advertising Campaigns with Flexible Budgets]Welcome to Episode 20, where we take a closer look at Amazon's flexible budget feature for advertising campaigns. Join Alex as he uncovers various aspects of this feature:History of Amazon Ads Campaign Budget: Learn about the evolution of campaign budgets on Amazon, from rigid daily limits to a more flexible approach that allows overspending.Introduction of the Flexible Budget Feature: Understand how the new feature introduced by Amazon allows campaigns to spend up to 100% of their daily budget, potentially doubling the spend limit.Considerations for Applying the Feature: Discover the prerequisites for applying this feature and the circumstances under which it is applied. Learn why it's crucial to think about the potential for cannibalization of your organic sales.Understanding Demand Spikes: Learn how the flexible budget feature can be beneficial during demand spikes, such as sales days or events like Prime Day, and why it's essential to consider the broader picture beyond PPC-specific metrics.Join us in this episode as we equip you with insights on the flexible budget feature and how to leverage it to optimize your Amazon advertising strategy. 💰🎯Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/ Hosted on Acast. See acast.com/privacy for more information.