The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and Build

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A home furnishings brand doesn’t usually start with a dusty street find, but that’s exactly where Jamie Young begins. We talk with Jamie about the moment she loaded cement pots off the streets of Mexico into a truck, drove them back to Los Angeles, and accidentally kicked off a design business that now spans lighting, mirrors, accessories, and a fast-growing furniture line.

Along the way, we get into what “quiet luxury” really looks like behind the scenes: the creative choices that make a piece feel collected and timeless, plus the operational decisions that keep a product-based company alive. Jamie shares how trade shows, early cash flow pressure, and an angel investor helped her move from scrappy hustle to a scalable home decor brand. We also dig into global sourcing in India and South Asia, building long-term factory relationships, and why logistics can be just as important as taste.

We also zoom in on what it takes to stay fresh after 30 years. Jamie explains how she uses a blend of analytics and instinct to develop new designs, how her team reviews product twice a year for major launches, and what went into creating a new 54-piece case goods and seating collection for High Point Market. If you’re building a design brand, working in interior design, or dreaming about launching a product line, this conversation is packed with real-world lessons and the kind of honest “we figured it out” stories you rarely hear.

Subscribe for more design and business conversations, share this with a friend who loves interiors, and leave a review so more listeners can find us. What’s the biggest risk you’ve taken for a creative idea?
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Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com

Send us Fan Mail
Support the show
Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com

Send us Fan Mail
A home is never just a backdrop. We’re joined by Mariana Santelli, a South Florida luxury real estate advisor with Douglas Elliman, to talk about how the spaces we choose can support the lives we’re trying to build. From moving from Brazil at 13 and learning English under pressure to developing a fierce sense of self-trust, Mariana shares what “intentional living” looks like when it’s real, practical, and tested.

We also go deep on wellness and routine: her multi-year functional medicine gut health journey, why she decided to share it publicly on social media, and how that evolved into a mission driven by service. Mariana explains the mindset behind consistency, her strength training approach for longevity, and the simple systems she uses to stop negotiating with excuses. If you care about mental health, discipline, and building better habits, this conversation connects the dots in a way that feels doable.

Then we shift into business and the South Florida real estate market. Mariana opens up about returning to real estate after years at home, closing zero deals at first, and then selling over $40 million in six months once momentum clicked. We talk new development condos, high-rise amenities, cash buyers, and why relationship-based selling and honest guidance win long term. Subscribe for more conversations at the intersection of design, lifestyle, and growth, and if this resonated, share it with a friend and leave a review.
Support the show
Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com

Send us Fan Mail
A boutique can be profitable and still refuse the “scale at all costs” playbook. We’re joined by Rebecca D'Emic, one of the women behind Elegant Child, to unpack how a Boca Raton children’s boutique becomes a 20-year success story built on curation, customer experience, and community trust.

Rebecca takes us back to the origin: a mom with an eye for fashion, weekends of garage-sale treasure hunting, and early storefront lessons that turn into a brand rooted in taste and presentation. From there, we get specific about what most listeners actually want to know, how buying works. Rebecca shares where they travel for market, how they decide fast, why they buy what they truly love, and how they plan categories so the store stays fresh without turning into a clone of everyone else’s racks.

We also talk modern retail realities: Instagram-driven trend cycles, reorders and seasonal “drops,” and how Elegant Child uses high-touch selling through social media without losing the magic of a brick-and-mortar shopping trip. Rebecca explains their approach to inventory, end-of-season clearing, and why protecting loyal customers matters more than constant promotions. Finally, we dig into what lasting success looks like, including her leadership with Place of Hope and the work-life balance choices that keep the business strong and the family whole.

Subscribe for more conversations on design, style, small business, and the people who build things that last, then share this episode and leave a review telling us what part you want to try in your own work.
Support the show
Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com

Send us Fan Mail
At some point in early parenthood, almost everyone hits the same wall: you’re doing everything you were told to do, and you still feel alone, exhausted, and behind. We wanted to talk about the kind of help that actually works in real life, especially when your family is far away and your budget is not built for endless “support” add-ons.

We’re joined by Michelle Brown, founder of iHelp Moms and author of Ambitious as a Mother. Michelle shares her remarkable path from being adopted out of an orphanage in Kolkata to building a high-intensity career in professional sports, then becoming a mom in Florida with no local village. We get honest about sleep deprivation, feeding struggles, postpartum depression, and the identity shock ambitious women can feel when their drive is still there but their capacity is gone.

From there, we dig into the product and the mission: a nonjudgmental parenting app built around expert-backed guidance for sleep, feeding, potty training, and behavior. Michelle explains how iHelp Moms uses a simple five-question flow and a custom algorithm to match a family’s parenting philosophy and deliver a plan fast, plus how design choices matter when you’re making decisions in the dark at 3 a.m. We also talk entrepreneurship, tech build realities, freemium monetization, expos, employer benefits, and why nervous system regulation might be the most underrated parenting tool.

If this conversation helps, subscribe, share it with a parent who needs practical support, and leave a review so more families can find it. What kind of help would make the biggest difference in your home right now?
Support the show
Learn more at:
https://twinteriors.com/podcast/
https://scottwoolley.com