Reframed The Podcast

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4o2SN1D▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They get into collaborative scouting, shooting at 250fps on the Alexa 35, building atmosphere with practical effects, lens choices, and how giving talented people room to play led to some of the spot’s most memorable moments.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4fCE3V1▶ About This Episode:Director and Abyss Digital founder Shapxo joins Dylan Hahn to break down how some of his most insane VFX shots actually get made. From Unreal Engine previs and robotic camera systems to CG avatars, seamless eye transitions, and LED volume stages, they dig into the real process behind modern VFX work. They also talk about AI, filmmaking culture, creative collaboration, and why some of the best ideas still come from grabbing your friends and making something with almost no money.

▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/3PajnJv

▶ About This Episode: Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial, from casting actors who can sing, navigating UK food advertising laws to solving VFX problems on the fly and keeping a set calm under pressure. They get into comedy theory, agency collaboration, lens choices, actor auditions, production company culture, and why the best comedy commercial work often comes from committing fully to one strange idea.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3RbjW6d▶ About This Episode:Director Simon Becks joins Dylan Hahn to break down a surreal Iceland-shot music video about a man stranded in a frozen wasteland who falls in love with a snow woman. Alongside co-director Folkert Verdoorn, Simon shares how the team turned a strange one-line concept into a massive practical shoot involving glaciers, handmade sleds, puppeteered snow creatures, and brutal conditions across Iceland. They get into worldbuilding, production design, collaboration, and the challenge of balancing emotional storytelling with a playful, cinematic visual style.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3QFEmUS▶ About This Episode:Director Leon Liehr joins Dylan Hahn to break down a spec commercial featuring Headspace that was made as a student project. Leon shares how a small team used location choices, practical effects, and VFX to create the illusion of ceilings closing in, all within a three-day shoot. They talk through previs, lighting strategy, in-camera solutions, and the process of aligning a spec piece closely enough to a real brand that it gets their attention.