Reframed The Podcast

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3N30Du9▶ About This Episode:Director Salomon Ligthelm joins Dylan Hahn to break down his Super Bowl campaign for He Gets Us — and the 64-page treatment that won him the job. Solomon shares how he approached five distinct films in one ambitious shoot, discovered the campaign’s linchpin in vintage consumerist audio, and built clear creative rule sets to navigate scale, faith, excess, and restraint. It’s a conversation about protecting set culture, analog craft in an AI world, and why cool imagery isn’t enough if it doesn’t move you.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4704rTG
▶ About This Episode:DP Mason Charles joins Dylan Hahn to break down how he and director Nick Nelson built a surreal, black-and-white fever dream around an unexpected tool: an Xbox Kinect. The depth-scan “nanoparticle” look became the backbone of the project, layered with black-void builds, 3fps Alexa textures, drone-mounted lighting, underwater housings, and tightly integrated VFX. They talk experimentation, collaboration, and what it feels like to step into the title of cinematographer while still early in the journey, chasing bold ideas and sharpening your voice with every project.

▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/4cAPriN
▶ About This Episode:
Directors Folkert Verdoorn and Simon Becks join Dylan Hahn to break down the chaotic, cartoon-fueled world of A$AP Rocky’s “PUNK ROCKY” music video. From fake suburban backlots and prosthetic eyes that sing, to breaking windows and car crashes they unpack collaborating with Rocky as a third director, casting wildly exaggerated characters (including Winona Ryder), pulling off ambitious long takes under pressure, all in the pursuit of building a fully realized world that runs on its own strange logic.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4q1EJoA▶ About This Episode:Cinematographer Morgan Spencer joins Dylan Hahn to break down the making of a high-concept commercial built around Apple Vision Pro, Formula One, and Boss Clothing. They dive into lighting a minimal set for maximum scale, balancing CG with in-camera effects, and designing custom tools to create motion, texture, and intensity. From phantom slow-motion experiments to analog video feedback loops, this episode is a look at how intentional technical choices can turn a small shoot into something bigger.

▶ Find Inspiration and develop your ideas with Frame Set:
https://go.frameset.app/4q1EJoA

▶ About This Episode:
Cinematographer Oren Soffer joins Dylan Hahn to break down the first narrative project shot on Fujifilm’s new GFX Eterna 55. Instead of showcasing the camera's abilities in ideal conditions, the team embraced harsh light, tight spaces, minimal crew, and a production pipeline designed to truly stress-test the camera. They dive into large sensor techniques, lens coverage, mixing spherical and anamorphic formats, shaping light through subtraction, and how a 70mm close-up can feel both intimate and epic. Along the way, Oren shares his philosophy on lens testing, working fast without losing control, and why, despite all the tech, cameras themselves might be the most overrated part of filmmaking.