Reframed The Podcast

▶ About This Episode:
In this episode of The Reframed Podcast, Dylan Hahn sits down with director Loris Russier to break down Sound Elevated, his ambitious commercial film for Bang & Olufsen celebrating 100 years of the brand. Loris walks through how the project was engineered from the ground up, from pre-cut animatics and era-specific set design to practical effects blended seamlessly with VFX. They dig into rotating floors, real grass and livestock on set, wire rigs, lighting for post, and why owning the edit changes how you direct. A precise, behind-the-scenes look at how taste, preparation, and total creative control come together at the highest level.

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▶ About This Episode:Director Zee Ntuli joins Dylan Hahn to break down his visually hypnotic commercial for Audemars Piguet. They unpack why the project was treated like a visual palindrome, how analog philosophy guided every creative decision, and what it really took to shoot a dancer suspended over a corrosive salt lake. Zee walks through the balance of real-world capture and heavy VFX, the collaboration with the production company Monumental, and the importance of creating space on set for intuition, emotion, and play.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4qh6WsJ▶ About This EpisodeDirector Rupert Höller joins Dylan Hahn to break down his striking, high-contrast music video " Modern Times" for MIKA. It was a meticulously planned yet playful project built entirely inside a single studio. Rupert walks through how references like Charlie Chaplin, graphic minimalism, and mechanical repetition shaped the concept, and why he pushed to build as much as possible in-camera instead of relying on CG. From forced-perspective illusions and modular set pieces to lighting cues discovered by accident in post, this episode is a deep dive into how precision, intuition, and trust in the process can coexist on a high-pressure shoot.

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▶ About This Episode:
Dylan Hahn sits down with BSC cinematographer Ben Spence to unpack the craft behind Waitrose’s four-minute Christmas film - a rom-com-inspired commercial shaped by classic references and real-world constraints. They break down camera and lens choices (Alexa 35, Zeiss Supreme Primes), using diffusion, backlight, and warm-cool color contrast to create emotional texture, plus practical techniques like shooting dusk in daylight with CTB, building soft moonlight from oversized inflatable LEDs, and lighting for three cameras at once. The conversation also touches on fast schedules, VFX support, evolving viewing habits, and why creative compromise is often what keeps the work sharp.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.