Reframed The Podcast

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▶ About This Episode:Director and photographer Aidan Cullen joins Dylan Hahn to break down his commercial spot for Cosmos starring Odessa A'zion, and to discuss what makes certain performers impossible to look away from. Aidan shares insights from a decade of working with actors, musicians, and brands, including his creative collaborations with Odessa, Omar Apollo, Malcolm Todd, and more. They talk about directing talent, building creative chemistry, shooting on film, creative direction, the realities of "overnight success," and why consistency matters more than inspiration. Aidan also shares lessons from founding Nova, working with some of the biggest names in entertainment, and the mindset that helped him build a career across photography, directing, and entrepreneurship.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3S0f30i▶ About This Episode:Cinematographer Todd Banhazl joins Dylan Hahn to break down Olivia Rodrigo's "Drop Dead" music video, a project shot entirely on vintage BetaCam, VHS, and MiniDV cameras. Todd shares why the team wasn't chasing nostalgia, but the unique beauty these formats bring to faces, movement, and atmosphere. They discuss preserving interlaced motion, lighting for low-resolution cameras, filming at Versailles with director Petra Collins, the resurgence of lo-fi imagery, and why the industry's pursuit of realism may have gone too far.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4o2SN1D▶ About This Episode:DP Adam Bentel joins Dylan Hahn to break down KFC’s “Eat the Rules” campaign, directed by Zee Ntuli. Adam shares how the team turned a single abandoned community center into a surreal party world using practical effects, lasers, dancers, mirrors, confetti, and a lot of experimentation. They get into collaborative scouting, shooting at 250fps on the Alexa 35, building atmosphere with practical effects, lens choices, and how giving talented people room to play led to some of the spot’s most memorable moments.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4fCE3V1▶ About This Episode:Director and Abyss Digital founder Shapxo joins Dylan Hahn to break down how some of his most insane VFX shots actually get made. From Unreal Engine previs and robotic camera systems to CG avatars, seamless eye transitions, and LED volume stages, they dig into the real process behind modern VFX work. They also talk about AI, filmmaking culture, creative collaboration, and why some of the best ideas still come from grabbing your friends and making something with almost no money.

▶ Find Inspiration and develop your ideas with Frame Set:
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▶ About This Episode: Director Rick Darge joins Dylan Hahn to break down his wildly absurd Popeyes “Chicken Chicken Chicken” campaign. It's a musical commercial built around one word, one weird idea, and a ton of meticulous prep. Rick walks through the entire process of directing a big budget commercial, from casting actors who can sing, navigating UK food advertising laws to solving VFX problems on the fly and keeping a set calm under pressure. They get into comedy theory, agency collaboration, lens choices, actor auditions, production company culture, and why the best comedy commercial work often comes from committing fully to one strange idea.