Business Wars

As the cruise industry enters the 21st century, Carnival and Royal Caribbean square off again as they battle to acquire British company Princess Cruises. Whoever wins Princess will be virtually uncatchable as the largest cruise company in the world. But when the Covid-19 pandemic breaks out, the cruise industry struggles to keep passengers safe, and the entire existence of the industry is in jeopardy.
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As Carnival cements its success by going public, founder Ted Arison and his son and CEO Micky set their sights on growing the company through acquisition. They make long-time rival Royal Caribbean their target. But with a new ambitious executive at the helm, Royal Caribbean isn’t going down without a fight. Norwegian Cruise Line struggles to keep up with the competition.
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After his bitter exit from Norwegian Cruise Line, Ted Arison has limited time to make his new company Carnival a success. With little funds and one run-down ship, the odds are stacked against him. Meanwhile, Norwegian Cruise Line and Royal Caribbean compete to be the most luxurious cruise ship company on the market. And all three get an unexpected boost from Hollywood.
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In 1950, an enterprising Miami businessman has the idea to use a passenger liner to ferry retired Floridians to the Caribbean. He makes their time on board the ship as much a part of the appeal as the destination. Modern cruising is born, but it’s still just a small niche activity.
But in the 1960s, a group of ambitious men in both the United States and Europe sees huge potential in this form of vacation travel. Within six years Norwegian Cruise Line, Royal Caribbean, and Carnival are all founded. They spend the next 60 years battling to be the biggest and best cruise line in the world.
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It’s 2013 and upstart yogurt brand Chobani is riding high. But in its huge new factory in Idaho, a microscopic threat is spreading: mold. And when it contaminates Chobani’s yogurt, founder Hamdi Ulukaya will face an agonizing choice.
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