From home-business to billion-dollar fitness empire | Orangetheory Fitness’ meteoric rise to the top
Life-changing. Addicting. Intense. These are just a few words that have been used to describe Orangetheory – the fitness studio known for its science-backed, technology-tracked, coach-inspired workouts. The franchise has taken the world by storm – in just eight years, it has amassed a million members, expanded to over 1,100 locations around the world, and has crossed a threshold that very few businesses manage to reach: exceeding $1 billion in revenue in a single year. But what is it that fueled Orangetheory’s rise to the top of an industry that is so full of competition? In this episode of the peak performance season, we are bringing you to Business Mastery – where you have a front-row seat at the Masters of Disruption panel. At this panel, Tony spoke with Ellen Latham, the creator and co-founder of Orangetheory Fitness. You’ll also hear a bit from Danny Meyer, founder of Union Square Hospitality Group and creator of Shake Shack, as he participates in the panel, and even asks Ellen a question toward the end. As you'll soon find out, Ellen’s energy is boundless, and certainly infectious. And it was this very energy, in combination with her creativity, determination and pure grit, that got her through the most difficult time of her life – a time when she was laid off her job, out of work and a single mother to her 9-year old son. She tells Tony about her bulletproof mindset during that time, and the sports psychology technique she used to turn what could have been a massive break- down – into the massive break- through that led her to create Orangetheory fitness. Orangetheory offers heart rate-based workouts, built around the physiological concept of excess-post-exercise oxygen consumption, or E.P.O.C., where the body continues to burn calories at a higher rate even after the workout is over. But behind the science of Orangetheory is something far less measurable, but just as powerful: its raving fan culture. Ellen reveals to Tony how she and her partners have strategically built an army of fiercely loyal clients – and what they’ve done to scale this culture across the globe.
The insatiable fight inside UFC’s Dana White | How one man’s passion and vision led the UFC to the ultimate comeback
In this episode of the Tony Robbins Podcast, we are bringing you to Business Mastery – where Tony interviews the business leaders behind some of today’s fastest growing companies. You’re going to have a front-row seat as Tony sits down with Dana White – the current president of The Ultimate Fighting Championship, or UFC, and the man that took the once-fledgling organization from near bankruptcy to a globally popular multi-BILLION dollar enterprise. Outspoken, charismatic and unabashedly unapologetic, it’s fair to say that there are not many leaders of major sporting organizations quite like Dana White. Coming from humble beginnings in the Northeast, his fight to the top was an unlikely one – and nothing short of a roller coaster ride. Dana talks to Tony about the serendipitous mix of events that catapulted him from the bottom, all the way to the top of the UFC – and the risky decisions he made along the way that led the UFC to its ultimate comeback. Like the decision to embrace r egulation instead of run from it, to move away from Pay-Per-View and broadcast fights on free TV, and perhaps the biggest decision of all, the one that changed the face of the sport – to allow female fighters into the organization. Dana has achieved success on a massive scale – he sold UFC for a whopping $4 billion back in 2017. But his fight isn’t over – and as he tells Tony in this special interview, he feels he hasn’t even scratched the surface of his total impact.
Timing is everything | Daniel Pink on the best time for meetings, taking breaks and creative breakthroughs
When you set a goal, what do you focus on? Odds are, you put most of your energy towards how you will achieve the results you’re after. But what if you shifted that focus from the how to the when . What if timing was that important? What if good timing could not only enhance your performance - it could actually give you the edge that you need to achieve your goal? Welcome back to the Peak Performer season of the Tony Robbins Podcast. Today, we have a very special guest - New York Times bestselling author and one of the most influential business minds of our time, Daniel Pink. Dan is widely regarded as one of the foremost thinkers in behavioral sciences. He’s upended conventional wisdom about what gives people drive and motivation. He’s challenged the value that society places on left brain over right brain skills. And he’s dispelled preconceived notions about what really makes a great salesman. His latest work is no exception. In - Dan offers profound insight into the importance of timing - and why most businesses, and most employees, really get it wrong. Dan and I sit down and discuss the science behind timing - how it impacts your cognitive abilities, your mood, your state. And he reveals the secrets of how good timing can help you become the most efficient, effective version of yourself. And how business owners can leverage the time of day to create an optimal working environment for their employees. Consider this episode a wake-up call. So that you can not only gain more clarity on why it’s not just about what you are doing, it’s really about when you are doing it that can make all the difference - letting you become the best version of yourself at work and at home.
The Unflagging Faith of Nick Foles | How the NFL’s star quarterback overcame his fears and self-doubt to find freedom – and success
What’s standing in your way of achieving your goals, your dreams? What is holding you back from taking that next step forward? For many of us, it’s fear. Fear of failure, fear of the unknowns. We become our own worst enemy, doubting ourselves into paralysis. But imagine what your life could look like, if you were able to find a reason that was so much bigger than yourself to propel you forward. I’m not talking about money or material objects, I’m talking about a greater purpose and a resounding and unflagging faith that for you, there is no other option that to give it everything you have. In this episode of the Tony Robbins Podcast, you will hear a very special conversation between Tony and Eagles Quarterback, Nick Foles. Now this interview happened after Nick helped lead the Eagles to their Super Bowl Championship in 2018, where he was also named the game’s MVP. But what you’ll see is that even in spite of his incredible accomplishments, Nick’s sense of past failures and mistakes is never too far from his mind. Nick reveals his constant battles with self-doubt and a fear of failure. In fact, it was this fear that almost kept him out of the NFL entirely. But through his faith and his family, Nick found a greater sense of purpose and strength that have helped him move forward. And he’s even adopted an entirely new perspective when it comes to fear. He’s a firm believer that if he hadn’t experienced failure and pain in his past, he wouldn’t be where he is today. And along his journey, he’s seen how immensely important it is to be open, honest and transparent about your weaknesses. Because by acknowledging and even embracing your deepest fears, you actually free yourself, and can then grow into the person you were meant to be.
The Power of Unity | Tony and Pastor Miles McPherson discuss the third option to healing the racial divide
Police shootings. Border protests. White nationalist rallies. There’s no denying that we live in a time of racial divide that only seems to be growing. And while it’s easy to direct our focus to these great chasms that separate us, this is actually when it becomes even more imperative to start focusing on what unites us. In this episode of the Tony Robbins Podcast, Tony is sitting down with Pastor Miles McPherson of the Rock Church in San Diego, who leads tens of thousands of diverse individuals in sermon every month. He’s also a former NFL football player, motivational speaker, and he has recently authored . Pastor Miles brings a refreshingly different perspective to the discussion around race and race relations, asking the tough questions about how we ended up in this state of tension and turmoil, and what we can do on a psychological and practical level, so that we can initiate real change. Where does racism come from? Are we all biased in some capacity? How do we expose racial divides, and most importantly, how do we move beyond them? These are just some of the questions that Tony and Pastor Miles have a tough, honest conversation about so that we can all find a way to be part of the solution. Because perhaps it’s time for us to all take a step back, stop focusing on what separates us, and star focusing on what we have in common, so that we can all work together to build a more united world.