316: Is Seth Godin’s 5 Step Marketing Framework Right For You w/ Seth Godin
If there is one person synonymous with marketing excellence, it is . “It's very easy for us to think we live in this mass market world, but we don't. We live in a micro market world,” says Godin. For Godin, marketing is the art of hitting the smallest viable audience. Like developers who attempt to create the minimal viable product to ship, targeting the smallest viable audience forces a marketer to sharpen their messaging to attract just those customers. Here’s what we’re unpacking today: The origin of flipping the funnel. Positioning as a service. Marketing isn’t about marketing spend. This is Marketing: The Five-Step Marketing Framework. Sangram's Summary. Seth’s Challenge.
315: Rewriting History By Reframing The Problem
It’s another episode of Sangram’s Big Idea Friday. In this episode of the podcast Sangram talks about how to rewrite history. You can rewrite history if you can reframe the problem. We’re all really good at excuses. We constantly come up with lies that we tell ourselves for why we can't do something. But there's an alternative: reframe the problem.
314: Flashback - Creating Meaningful Marketing in the B2B World w/ Soon Yu
“It’s isn’t always the biggest, baddest, or fastest mouse trap that gets the mice. It’s the one with the stinkiest cheese.” And this translates directly to marketing. So says . Soon helps companies realize that they don’t have to be the fastest, biggest or have the best technology in order to be successful. But they do have to connect with their audience, and the best way to do that is through meaningful marketing. If there is no emotional connection created with customers, they’re just competing on price. There aren’t many winners in that game. In this episode of the #FlipMyFunnel Podcast, we chat with Soon about B2B storytelling, chasing the new versus innovating the old, and three qualities behind the most successfully innovative and iconic companies.
313: Flashback - To Sell is Human
If we are human, why is it so hard to act like one? What does being human in the corporate world look like? In Daniel Pink’s book, To Sell is Human, Pink really tried to figure out what it means to be human. It’s a really good book to read if you think that selling is only the job of a salesperson. Using loads of data and multiple studies, he argues that 99% of us are selling something every day. This something could be a product, a service, an idea, or a plan to get your spouse to take you on vacation. If you haven’t read it yet, it’s a must.
312: When Do you Need a Chief Evangelist w/ Dan Steinman
Tech evangelists have been with us since the beginning of the Macintosh operating system. While the evangelist title is undeniably cool, when is it necessary for your company to deploy one and whom should it be? We sat down with , a customer success company which helps businesses secure and surpass their customers' desired outcomes and deliver consistently amazing experiences.