SE4 EP18: High Ticket Domestic Drop Ship Model w/Anton Kraly
On today’s episode, we talk about how to use domestic manufacturers as drop ship partners for high-ticket items. High Ticket Drop Ship Model $1,000 AOV Local Suppliers Quick Shipping Do they enforce MAP (minimum advertised price) Branding Traffic: Google Ads ----------- SPONSORS: This episode is brought to you by: Klaviyo If you’re looking to grow your business there is only one way—by building real, quality, customer relationships. Most marketing software will claim they do this, but will never deliver on their promises. You need to demand more from your marketing software that’s where Klaviyo comes in. Klaviyo helps you build meaningful customer relationships by listening and understanding cues from your customers, allowing you to easily turn that information into valuable marketing messages. That’s why 10,000 innovative brands have switched to Klaviyo. What’s their secret to building customer relationships? Tune into Klaviyo’s Beyond Black Friday docu-series to find out and unlock marketing strategies you can use to keep the momentum going year-round. Just head on over to for more.
On this episode, I interview Greg Mercer, the founder of for more.
SE4 EP16: eCommerce GrowthAccelerator Mastermind - JOIN Now
It begins today… The seeds have been planted, and the roots firmly grounded. The eCommerce GrowthAccelerator Mastermind Facebook Group has just been launched. It is a community... ✔️ for founders and experts passionately involved in eCommerce ✔️ for the truly ambitious wanting to make an impact in the markets they serve ✔️ for those willing and open to help and share with other members This is the first step, in bringing like-minded online retail entrepreneurs, experts and marketers together in a global community. Mastermind Calls The next layer in the eCommerce GrowthAccelerator Mastermind ecosystem will be our group mastermind calls. They will be more intimate sessions, where members lay it all out by sharing their successes, challenges and failures. I will be providing full details about the group mastermind calls in the Facebook group. Here is where to apply to join the Facebook group >> for more.
A follow on from yesterday's episode about Campaign Budget Optimized (CBO) campaigns. Here are a few pointers as to how you scale your CBO campaigns: If your base CBO campaign is delivering +3X ROAS and target CPA, you can increase your CBO campaign by 100-500% You could duplicate your CBO campaign Use 3-5 day history cycles for scaling Double or duplicate decent performing CBO campaigns every 3 days Try to start your new budget CBO campaign by midnight or early in the day Use automation to pause poor performing AdSets Consolidate budget if you do not have much to spend Top of Funnel CBO campaigns will drive mid and bottom funnel activity - Feed the Top of Funnel CBO Remember that Scaling is about mindset. ------------ Sections in Depesh’s 7-Figure BPM Method for Facebook Ads course cover CBO scaling in detail. Here is where to get his course: for more.
CBO = Campaign Budget Optimisation Sections in Depesh’s The 7-Figure BPM Method for Facebook Ads course cover CBO in detail. Here is where to get his course: http://bit.ly/2uy1gQQ Remember that it is open until April 2nd, 2019 and then closes. Facebook Ads Account Structure The Facebook Ads account structure is set up in a hierarchical order as follows: Campaign > AdSet > Ads We have typically tested at the AdSet and Ad Level So the variables at the Adset level have been: BUDGET You more granular objectives such as LP views, Add-to-Cart, InitiateCheckout, Purchase Geo, Audience, Interest/Behavior/Demographic of Target Audience, Placement and Device Targeting Conversion Optimisation Window For Ads: you manage and test all your creatives CBO Structure With the introduction of Campaign Budget Optimisation late last year, We are now able to SET budgets at the Campaign Level and Test a range of Adsets at a Campaign Level From September 2019 you will ONLY be able to set Campaign level budgets. So no ad set budget option. MACHINE LEARNING Facebook is leveraging machine learning to offer advertisers better opportunities. It is a move towards AD ACCOUNT AUTOMATION. WHAT IS WORKING NOW... Here is what you need to know on what works right now for CBO (some of these tips are ): CBO works best when you've tested audiences/ads before trying to scale Generally best with 1-day optimization at the ad set level use bigger budgets for CBO - ideally min $100 per ad set, ideally more (eg if 5 ad sets in a CBO campaign, min $500 budget) Min 2 ads, max 4 ads running - but the more ads you run, the more budget you need You can scale CBO more aggressively than ad set budgets. I've gone as wild as 500-1000% budget increases As long as audience sizes are large enough, you've tested enough and its not too late in the day - but until you're confident don't go wild Pause bad ads - ideally using rules, or manually. CBO can spend on bad ads quickly hence I prefer rules to cut ads on automation I test using normal ad sets (though from Sept 2019 this changes as CBO becomes the only way to set budgets) then move to CBO As your spends go up keep an eye on frequencies and performance, ad fatigue happens quickly at scale Group lookalikes | group interests