"Honda Took Pride in Doing Everything Itself. The Cost of Technology Made That Impossible". Edward Niedermeyer and Bertel Schmitt join Horace and Jim. We begin with a discussion of Honda and automotive grade linux. We shift gears a bit and consider transport as a service around the globe. We contrast emerging app brands with the traditional auto eco-system and ponder a "meaningful contribution" from Apple. Apologies for intermittent audio issues during our around the globe conversation.

Auto industry "propagandist" and now journalist Bertel Schmitt joins us for a conversation on Tesla, disruption, entry level cars, Japan and the looming manufacturing tour.

Tarun Kajeepeta joins us to discuss Condor Mobility, his subscription model startup and the mobility market. Horace, Tarun and Jim dive into auto-ecosystem complexity, customer experiences, on boarding, channels, bundling and market opportunities.

We consider the news that BMW's i3 will revert to metal in its next iteration. A question of business models engages much of our conversation, from optimized cars designed for transportation as a service to dynamic routes, pricing and arrival options. Dyson's rumored auto ambitions divert our attention. We close by musing on the utility of big data and the evolution of transportation.

Does the automotive supply chain drive strategy? What are the new product implications of legacy supply chains? Are organizations bound to supply chain practices? Does Toyota's supply chain structure give them a market advantage? Why does the Fiat 500's CarPlay work well, but a Chrysler Minivan not at all?